Adam Hamadache FIH

Keynote Speaker on AI Visibility, Search & SEO | Founder & CEO, Formula

[Adam Hamadache FIH @adamhamadache]

The description of your business across the web is becoming more critical than search rankings or website aesthetics.
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Join my free webinar to learn how AI decides which hotels to recommend:
Register here: https://t.co/WUrd2EnWmw

[Adam Hamadache FIH @adamhamadache]

Search behavior has transformed dramatically in the past 18 months, more so than in the previous 18 years.
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Join my free webinar to learn how AI decides which hotels to recommend
Register here: https://t.co/WUrd2EnWmw

[Adam Hamadache FIH @adamhamadache]

While 29% of Boomers would use AI for travel, most still rely on Google Search (68%). Familiar brands (63%) and customer service (58%) often outweigh price in booking decisions. #TravelTech #ConsumerBehavior

[Adam Hamadache FIH @adamhamadache]

Google's AI recommendations are the new page one. AI overviews are now in 50% of searches and pushing organic results down. Ranking on page one is less important than being recommended by AI. #SEO #AI #Google

[Adam Hamadache FIH @adamhamadache]

AI search is revolutionizing how we find information, doing the heavy lifting and moving us further down the funnel before we even visit a website. Imagine asking for pros and cons and arriving closer to a purchase decision. #AISearch #FutureOfSearch

[Adam Hamadache FIH @adamhamadache]

Millennials like James are shaping travel planning. They rely heavily on Google but are increasingly layering AI into their research, using tools like ChatGPT and YouTube. Over 60% now use AI during their travel planning journey. #Millennials #TravelTech #AI

[Adam Hamadache FIH @adamhamadache]

Authority mentions are crucial for AI recommendations. Trusted third parties lend confidence. Pursue press coverage—especially trade press—it's an easy win and more important than ever for AI platforms to recommend you. #AuthorityMarketing #PR

[Adam Hamadache FIH @adamhamadache]

TikTok is evolving into a booking channel, not just for discovery. TikTok Go bridges the gap between finding and booking travel, bypassing direct hotel websites to keep bookings within OTAs. #TikTokTravel #TravelTech

[Adam Hamadache FIH @adamhamadache]

Gen Z travelers like Sophie seek inspiration before information. They discover hotels via TikTok, Instagram, YouTube, and ChatGPT, with 64% using TikTok as a search engine and 40% preferring it over Google for discovery. #GenZTravel #SocialMediaMarketing

[Adam Hamadache FIH @adamhamadache]

Google's AI search is changing how we find hotels. Forget traditional SEO; the future is personalized discovery. Even generations approach booking differently. #GoogleSearch #TravelTech

[Adam Hamadache FIH @adamhamadache]

Google's search is getting a major overhaul this summer! Get ready for new capabilities, including AI-powered trip planning. Full breakdown coming in my keynote webinar on 7th July.

https://t.co/buiQ4NDt42

#GoogleSearch #SEO #DigitalMarketing

[Adam Hamadache FIH @adamhamadache]

If I was just getting started to improve my AI visibility, I would do these four things first... #AI #SEO

[Adam Hamadache FIH @adamhamadache]

Is your website just a pretty face? AI suggests prioritizing your online business description over aesthetics, especially with AI-driven reviews and image sourcing. Make your words work harder than your visuals. #OnlineBusiness #AI #MarketingTips

[Adam Hamadache FIH @adamhamadache]

Beware the 'AI shadow' – the unowned digital version of your brand customers see *before* your website. It shapes perception before you even get a chance to connect. #AI #BrandStrategy

[Adam Hamadache FIH @adamhamadache]

New on The Hotel Growth Podcast

I chat with Nick Davies of The Cottage in the Wood on thriving in a tough market — from reshaping F&B to smart staffing and trading tweaks, all while keeping guest experience top-notch.

🎙️Listen here: https://t.co/olsaaRpysJ

[Adam Hamadache FIH @adamhamadache]

“Don’t over-process the guest experience.” – Sukh Dhaliwal

Guests don’t care about your tech stack. They care about how they feel.

A warm cookie beats a perfect CRM.

🎧 More on The Hotel Growth Podcast: https://t.co/oso1gjDJvq

[Adam Hamadache FIH @adamhamadache]

🎙 New pod ep: Sales with Substance with Hilton’s Sukh Dhaliwal.

From serviced apartments to smashing direct bookings—real talk on sales, AI, OTAs & why personality still wins in hospitality.

🎧 Listen:
https://t.co/oso1gjDJvq

#HotelGrowth #Hospitality

[Adam Hamadache FIH @adamhamadache]

Guests don’t call. They Google—or ask ChatGPT.

If your FAQs aren’t answering key questions (parking, pets, check-in times), someone else is. Usually an OTA.

FAQs = SEO + trust + conversion.

Write them. Optimise them. Watch what happens.

[Adam Hamadache FIH @adamhamadache]

Big welcome to Charlotte Thomas, our new Senior Client Lead

With a background at Forsman London, VCCP & Havas—and campaigns for https://t.co/LMMqhfN7rR, The Glenlivet & Three—Charlotte fits our Formula perfectly:
✅ Senior talent only
✅ Proactive communication

Let’s go.

[Adam Hamadache FIH @adamhamadache]

As @ZoeyMonk said on The Hotel Growth Podcast: 🎙

Guests aren’t buying beds anymore — they’re buying experiences.

Experiences drive loyalty. Loyalty drives profit.

https://t.co/TceUGD0TaE