@jakecastilloooo scaled Cal AI from 0 to 15 million users and signed 1,000+ influencer deals in 18 months.
In our new YouTube episode, he shares exactly how it worked 👇
https://t.co/5uRmwAmOKF
New in Adapty Flow Builder: 9 button animations next to Pulse.
Waves, Glow, Shake, Wiggle, Bounce, Breathe, Color shift, Border flash, Shimmer.
Select a button → Animation. Works in every Adapty SDK; no app update needed.
3/ Don’t drop people into 100 AI tools.
Jaco built a short list of approved tools, each with a how-to page and a beginner-to-expert track, plus short YouTube explainers to start. Add weekly open hours for questions, and “I don’t know where to start” stops being an excuse.
I just A/B tested two completely different onboardings on Adapty without shipping an app update
Version A asks how much time you spend on your phone. If you pick 6+ hours you get a completely different set of screens than someone who picks 2 hours
Version B asks which apps you waste the most time on and builds the whole pitch around those apps
I built both of them in their Flow Builder and they render natively in the app
You can literally change the headline, move screens around or swap out the paywall, and it updates in the app without you having to submit a new build
You don't even need to open their dashboard to do any of this
Adapty has a CLI, so I can literally have Claude build both onboardings and set up the A/B test, then send me screenshots to approve before anything goes live
Most indie devs never test their onboarding because every change means a new build and 2 days of waiting for review
If you're getting downloads but no conversions, your onboarding is probably the problem. Start testing
New in the Flow & Paywall Builder: custom tags.
Pass any value from your app through the SDK and show it in your flow’s text: the user’s name, credits left, and their current plan.
One flow, and every user sees their own numbers.
Your whole email marketing team, replaced by one prompt 🚀
Adapty Mail MCP is live:
→ launch campaigns
→ run A/B tests
→ track every user's journey
→ check your analytics
→ see domain's reputation
Reply "MCP" and we'll get you integrated in a day.
What does a converting paywall look like in 2026?
We analyzed 78,000+ paywalls from 30,000+ App Store apps: benchmarks, pricing, design, timing, and A/B tests by region and category.
Also a free Claude skill: share your paywall, get your next test.
https://t.co/IHbgf9wOCH
If you’re collecting a ton of answers in your onboarding quiz and doing NOTHING with them... bad news, you’re missing an easy win.
Here's advice from @CharlesLiu9 and @kelvinzhg.
Turn those answers into something personal, like a scorecard, a plan or a “wait, that’s so me” moment, and only then show the paywall.
Full episode with them on our YouTube https://t.co/7yEvDySqFO
Test your pricing way more often. Try different prices, trial lengths, and yearly vs monthly.
If you have decent traffic, you’ll see which version converts better in 2–3 days.
Full episode with founders of Gleam ai https://t.co/DxdUPb619o
Two engineers quit their jobs to build an app for social skills.
Today Gleam has ~400K users and recently did ~$140K in a single month.
We sat down with @CharlesLiu9 and @kelvinzhg to find out how.
5 things worth stealing 🧵
Before you burn money on UGC, test your messaging with static ads.
One persona, a bunch of statics with different angles. Meta will tell you pretty fast what lands.
Then make the video version of the winner. Way cheaper than guessing.
No time for lifecycle emails?
We’ll run them for you for 2 months for free.
No upfront cost, you pay a share of the revenue they bring.
Taking a few apps until Oct 20. Reply “EMAIL” ⏳
We’re hiring a Developer Relations Engineer at @Adapty across Europe!
If you love building apps, sharing your journey, and helping other developers grow, I’d love to hear from you!
My DMs are open.
Reposts appreciated! 🙌