Revenuemaxxing for apps: SDK for IAPs, paywall/onboarding builder, A/B testing with AI, LTV analytics, marketing attribution.
20k+ apps use it. Free to start.
Adapty is free until you hit $5,000 in monthly revenue, with full access to everything.
Starting today, you get the full Adapty growth toolkit free until your app reaches $5,000 in tracked monthly revenue.
Refunds can eat up to 4% of your app's MRR.
You can spend weeks building a custom refund processing tool.
Or set it up in a couple of clicks.
First, let's break down how App Store's refunds work 🧵
Apple Ads is one of the most scalable ways to promote iOS apps, especially in the last six months as it’s been getting more and more popular.
I’ve been getting a lot of questions in my DMs, so to answer them and go through the basics, we’re hosting a free webinar tomorrow.
See you there, link below.
hey Petr. you can change the granularity of the report to see the overall CR numbers not per day, but per week/month/quarter/year.
and don't forget to click the second checkbox so you see both paywalls compared.
hope that helped a bit. in any case, we passed your feedback to the product team 🙏
this is a real lifesaver
I can start competitor and market research with one click
Adapty autopilot prepares a full report with competitor benchmarks
and it gives paywall and pricing experiment ideas in minutes
A lot of app founders are leaving ASO traffic on the table because of how they use the keyword field.
Here are some of the biggest ones:
Stop repeating full keyword phrases
❌ "ai photo editor, ai avatar maker, ai headshot"
✅ "ai,photo,editor,avatar,maker,headshot"
Apple combines keywords automatically.
Otherwise, you’re just wasting character space.
Remove spaces after commas
❌ "photo, editor, ai"
✅ "photo,editor,ai"
Tiny optimization, but keyword space is extremely limited.
Singular keywords are usually enough
❌ "stickers, wallpapers, filters"
✅ "sticker,wallpaper,filter"
Apple already understands plural forms.
Don’t waste space on words Apple ignores
Words like “app”, “the”, “best”, “for”, etc. usually bring almost zero value.
Never repeat keywords already in your app title or subtitle
Apple already indexes them heavily.
Use the keyword field for additional coverage instead.
Use all 100 characters
Even medium-relevance keywords can help Apple better understand your app category.
Put your highest-priority keywords earlier
Keyword order still matters more than most people expect.
That’s all. Do you know any other App Store tricks that I missed here?
super excited to be hosting over 12 events with some incredible companies for new york tech week at @vercinyc
our space will be transforming into a free cafe for the week, host some amazing speakers, turn into a jazz speakeasy for the night, bring together creatives, and so much more...
link in comments with all events
if you’re in NYC for the week, comment below or shoot me a message!
Meet Glam AI, a top-5 photo app, 2M+ monthly users, $55M projected ARR.
They were spending $80K/month on Apple Ads and getting $0.46 back for every dollar spent on install day.
Spend kept climbing through 2025 but ROAS didn't follow.
We helped find the root of the problem.🧵
@FloWritesCode@iwitaly The app doesn’t read queries.
It gets an Apple AdServices attribution token, which Apple uses to return Apple Ads attribution data like campaign, ad group, and keyword IDs.
Adapty maps those IDs via Apple Ads API.