Adarsha

Copywriter | Founder and chief creative strategist at Grandfather | Former creative at Ogilvy, Grey, and Rediffusion Y&R |

[Adarsha @adarsha5]

@dfloor No

[Devendra Fadnavis @Dev_Fadnavis]

🔸 Global luxury giant @Prada finally recognises that Maharashtra’s craftsmanship is unreplicable!

A historic MoU signed between Prada, LIDCOM & LIDKAR. These limited-edition sandals crafted with the help of our skilled artisans from Maharashtra will be available from February 2026 at 40 Prada stores across the globe and on the official website.

We didn't just demand credit for our heritage; we commanded a business partnership. This is the true power of ‘Make in India’ and the global recognition of #KolhapuriChappal.

Congratulations to our artisans—the world is now your ramp!

🔸 जागतिक लक्झरी ब्रँड 'प्राडा'ने अखेर ओळखले आहे की महाराष्ट्राच्या कारागिरीतील गुणवत्तेला तोड नाही!

प्राडा – लिडकॉम – लिडकार यांच्यात ऐतिहासिक सामंजस्य करार!
महाराष्ट्रातील आपल्या कुशल कारागिरांच्या मदतीने तयार केलेल्या या चपला फेब्रुवारी 2026 पासून जगभरातील 40 प्राडा स्टोअर्समध्ये तसेच संकेतस्थळावर उपलब्ध असतील.

आपण केवळ आपल्या वारशाचा हक्क मागितला नाही, तर जागतिक स्तरावरील व्यवसायिक भागीदारी निर्माण केली! हेच आहे ‘मेक इन इंडिया’ चे खरे बळ आणि आपल्या #कोल्हापुरीचपलेची खरी ओळख!

आपल्या सर्व कारागिरांचे मनापासून अभिनंदन - आता हे विश्वची तुमचे घर!

@Prada
#Maharashtra #Prada #MakeInIndia #VocalForLocal #Kolhapur #Heritage

[Adarsha @adarsha5]

This is great news 👏🏼👏🏼 @Lidcom_Official @Prada

[Reuters Business @ReutersBiz]

Exclusive: Prada will make a limited-edition collection of sandals in India inspired by the country's traditional footwear, selling each pair at around $930, turning a backlash over cultural appropriation into a collaboration with Indian artisans https://t.co/fWVuagxL7V

[Dhwani Pandya @DhwaniPandya]

LIDCOM MD Prerna Deshbhratar said "Once Prada endorses this craft as a luxury product, definitely the domino effect will work and result in increasing demand for the craft."

[Adarsha @adarsha5]

@lilyhillcattle That’s lovely! What a journey. I’m glad that you kept pursuing it.

[Adarsha @adarsha5]

@asuph Yes!

[Adarsha @adarsha5]

What is this behaviour, @RelianceDigital ?

[Adarsha @adarsha5]

@asuph 😂

[Adarsha @adarsha5]

@thevirdas Yes. Even That ‘70s Show was way better than Friends.

[Vinay Kumar @bahudari]

The purest video you will ever watch.

Annihilate this casteist notion of "purity".

[Karthik 🇮🇳 @beastoftraal]

Near-future Zomato customer complaints, requests, and reactions:

1. "Hey Zomato, I saw the pure-veg delivery guy eating biryani outside a stall serving chicken biryani earlier today. Please check his eating preferences and fix them, if you can."

2. New notice in apartment group: "Only Zomato green fleet allowed on Tuesdays. Red fleet won't be allowed entry. If you order via Red fleet, please pick up the delivery on the road, 100 meters away from the apartment, eat it by the roadside, clean up fully, pray in the Hanuman temple on the way, and only then come inside the apartment complex. If possible, come back on Wednesday; it's best for all".

3. "Hi Zomato, I'm color blind. Can you please ensure that the green fleet drivers wear a prominent badge with the text 'Pure Veg'?"

4. "Hey Zomato, I belong to the extended family of our Hon'ble Minister of Finance and Minister of Corporate Affairs, Smt. Nirmala Sitharaman, and hence do not eat onion or garlic. Could you ensure that your green fleet driver is also someone who doesn't eat garlic or onion when I order my Jain food?"

5. "Zomato, I noticed that a green fleet delivery person was talking to a red fleet driving person this morning! How can you let this happen? How can I know my pure veg food is indeed "pure"?"

6. "Hi Zomato, am I chatting with a pure veg. customer service person?"

7. "Hi Zomato, is your customer chatbot pure vegetarian?"

8. "Zomato, can you introduce a Jain food-only delivery fleet wearing white color dress for us to identify easily?"

9. "Hey Zomato, the green fleet food box was kept on top of a red-colored scooter. This is a bit confusing and dangerous to my "pure" food ritual. Please ensure that the green fleet uses only green-colored vehicles".

10. "Zomato, change the green fleet's color to saffron. Using green color to denote pure vegetarian food is an insult to Hindutva".

[Adarsha @adarsha5]

@PhotoshopGuy_ @historyinmemes Hahaha!

[Adarsha @adarsha5]

@TheFigen_ Khachapuri?

[Adarsha @adarsha5]

Two polarising reviews on the same page of a news site. What should one believe now?
#Yodha #YodhaMovie #YodhaReview

[Adarsha @adarsha5]

@SonaliThakker Remix was so good

[Adarsha @adarsha5]

@Bornakang She deserved $500

[Adarsha @adarsha5]

@PrezzVerde Bech do

[Adarsha @adarsha5]

@peeleraja 😅 https://t.co/ENfxa9vwFl

[Adarsha @adarsha5]

@Advaidism Extremely glad that I know a lot of Keralites.

[Ayushi Mona Singh @TheMonaFactor]

The recent Zomato ad took me back to college.

I will explain. I have a marketing degree from MICA which is the mecca of advertising (if not marketing) education & a good barometer of the kind of people who go on to brands, agencies, media, content, consumer research industries.