Adbeat

Competitive intelligence for display + native ads on web and mobile.

[Adbeat @adbeat_com]

Outbrain's US ad spend fell 80% this year. Taboola's fell 19%. The 'You May Also Like' boxes aren't going anywhere, the money's just changed its name tag. https://t.co/CEjLGw61rk #AdTech #NativeAds

[Adbeat @adbeat_com]

Video now eats 70% of tracked ad spend. 98% of that runs through one company's video network (hi, YouTube). Full breakdown: https://t.co/3GK5LdsxaN #AdTech #DigitalAds

[Adbeat @adbeat_com]

Netflix dropped $32.5M on US ads and gave 96.9% of it to YouTube, like a teenager with one crush. Paramount+ spread its $48.4M across six networks, like it's dating everyone. https://t.co/TDee7ovQW2 #Streaming #AdTech

[Adbeat @adbeat_com]

Quantum Fiber's US ad spend jumped ~63x in a quarter — $714K to $45.1M — now outspending Verizon & Starlink i. 99% went to YouTube, concentrated in just 12 creatives. See the breakdown → https://t.co/nwM963pGkz

[Adbeat @adbeat_com]

Capital One, WSJ, https://t.co/gizVD0saGc, and a smart-home startup all run ads with the exact same 4 words: "limited time." Same scarcity trigger, 4 unrelated industries. Here's why it travels so well 👇
https://t.co/swXq15EIyW

#AdPsychology #Scarcity

[Adbeat @adbeat_com]

Old El Paso spent an est. $36.2M on YouTube video in 90 days — and 98% of it rode on just 2 creatives. From ~$1K spent in the same window last year. A masterclass in CPG reach buying vs. performance-style creative rotation. https://t.co/WUD30WbTct

[Adbeat @adbeat_com]

"Learn more" is used by 59,251 US advertisers. "Join now" by 3,509.

The more a CTA verb asks for, the fewer advertisers will use it — and the harder the ones who do buy media behind it.

New Adbeat analysis of 448K advertisers: https://t.co/NNiC3FeK4k #AdTech

[Adbeat @adbeat_com]

GEICO and Liberty Mutual both run 99%+ of their tracked ad spend through one channel: YouTube video. In Q2 2026, GEICO kept scaling. Liberty Mutual cut spend 85% — while running 30% more ad variations. Full breakdown: https://t.co/bt00dbnQrj #AdTech

[Adbeat @adbeat_com]

Red Bull's #2 ad publisher isn't a sports site — it's Vinted, a fashion resale marketplace. 90% of its 4.2B annual ad impressions run on YouTube. Full breakdown: https://t.co/2xpounPTj7 #DigitalAdvertising

[Adbeat @adbeat_com]

How does @AmericanExpress deploy its massive $167M display ad budget? We break down their strategy to see what drives success. Don’t miss these insights! #digitalmarketing #displayadvertising https://t.co/M2qY9VEtxE

[Adbeat @adbeat_com]

Brands like @Curology, @TaxAct, @Safelite, @Kiehls, @FloorandDecor, and @LibertyMutual have just 1.7 seconds to grab your attention with video ads. Discover their quick-capture tactics in our latest blog. #digitalmarketing #displayadvertising https://t.co/sameZypsms"

[Adbeat @adbeat_com]

BFCM is approaching! Discover how @HomeDepot, @Pandora_Jewelry, @hulu, @TractorSupply, and @AshleyHomeStore shape the shopping spree with standout display ads. #BFCM #digitalmarketing #displayadvertising https://t.co/WvkXT8pjPL

[Adbeat @adbeat_com]

🎯 Ad Testing 101: Create Effective Ads That Drive Results #digitalmarketing #displayadvertising https://t.co/OillfuBgTd

[Adbeat @adbeat_com]

🍻 Cheers to competition! Dive into how @BudLight, @GuinnessUS, and @ModeloUSA are clashing in the display ad arena. Our latest blog uncovers who’s brewing the best strategies. #digitalmarketing #displayadvertising https://t.co/ilbV8ZpLGT

[Adbeat @adbeat_com]

Discover how top brands leverage the Olympic spirit in their ads! Our latest blog explores the strategies of @Gillette, @Intel, and @Toyota in capturing the global audience. Who stands out in the marketing podium? #digitalmarketing #displayadvertising 🥇🔥 https://t.co/g7dKyrCBMX

[Adbeat @adbeat_com]

The ad strategies of 3 travel titans! Our latest blog analyzes how @Airbnb, @Bookingcom, and @vrbo use display ads to capture the wanderlust market. Who’s leading the way? Find out here! #digitalmarketing #displayadvertising 🏖️👜 https://t.co/d2N0VXCWFu"

[Adbeat @adbeat_com]

🔥Battle for Ecommerce Supremacy! See how Shopify, Squarespace & Wix leverage their display ad prowess to dominate the market. Our latest blog post breaks down their strategies. #digitalmarketing #displayadvertising #ecommerce https://t.co/V18xGTwgG1

[Adbeat @adbeat_com]

Check out 8 impactful Pride campaigns from brands like @hulu & @Tinder ! Our latest blog uncovers how these ads excel at celebrating inclusivity. A must-read for 🏳️‍🌈#PrideMonth! #digitalmarketing #displayadvertising https://t.co/eAAKhJt5vA

[Adbeat @adbeat_com]

Find out how @Grammarly's display strategy helped them become a unicorn https://t.co/VRwUq07N0s #digitalmarketing #displayadvertising

[Adbeat @adbeat_com]

With Mother's Day around the corner, how are flower delivery brands like @1800flowers and @ftdflowers stepping up their ad game? Explore our latest blog post to see which strategies drive sales! @Teleflora @FromYouFlowers #DigitalMarketing https://t.co/nWdXRcPS7G