addy

EIU 2026

[addy @addyd02]

@CourtneyEv3897 Love this campaign idea!! Tying the theme to “Find your purr-fect Match” is creative and emotionally engaging, which should really help boost community interest and drive more adoption applications.

[addy @addyd02]

@ProdigyRedmon Great allocation!! Putting the largest share into ads while still investing in influencer collaboration and analytics creates a strong balance between reach and the tracking of performance. This strategy should help maximize visibility and measurable engagement.

[addy @addyd02]

Influencer partnerships and giveaways were included to build trust while encouraging interaction for Biggby Coffee. Authentic engagement is almost more important than paid reach in a successful campaign. #SocialMediaLearning #CMN3980

[addy @addyd02]

My Rationale
I allocated the largest portion of the budget, 40% to Instagram ads, because paid promotion is the most effective way to increase awareness and reach new audiences quickly. Boosted reels and stories bring importance as video content performs best with college students and aligns with current Instagram engagement trends. Content creation also needs to be prioritized because as we know, professional, visually appealing photos and videos help establish credibility and attract attention in a competitive social media environment.

I also included influencer collaboration because college students trust recommendations from peers more than traditional advertising. This strategy supports engagement and brand authenticity. The giveaway encourages interaction, which improves algorithm performance and visibility. Finally, allocating funds to analytic tools makes sure campaign success can be measured and improved. Overall, this budget supports campaign goals to increase awareness and customer visits to Biggby Coffee.

[addy @addyd02]

Here’s how I managed my $500 Instagram budget to increase awareness and engagement for Biggby Coffee. Strategic spending makes a big impact even with limited resources. #CampaignBudget #CMN3980

[addy @addyd02]

Planning a 1-week Instagram campaign with a $500 budget for Biggby Coffee required prioritizing paid ads and great visuals. Investing in boosted reels and high-quality content helps to maximize the greatest reach and engagement within the college community. #SocialMediaStrategy #CMN3980

[addy @addyd02]

@TanneyCind95598 Reese’s is definitely in my top 3!! I’d also pick Dove dark chocolate hearts and the Ghirardelli chocolate squares.🍫💝

[addy @addyd02]

@MaryHacker14svh Ready for baseball season to start…. Spring Training always makes it feel real again!!!⚾️

[addy @addyd02]

This really shows how AI is becoming a large part in everyday digital and creative workflows. The significance isn’t replacing people, it’s helping speed up tasks so creatives can focus more on strategy and ideas.

[Ayesha Tabassum @ayesha3920]

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[addy @addyd02]

AI works best when it continues to support creativity, not replace it. Using sketches first keeps human ideas at the center while AI helps bring them to life faster.

[Karan @karankendre]

Whenever I struggle to explain my design ideas to AI

I start sketching on Excalidraw
Give the sketch to AI
AI converts the sketch to design

[addy @addyd02]

The future of creative careers is not AI vs humans. It is about humans who are knowledgeable in using AI strategically. Learning the tech while keeping creativity and ethics in focus will be a huge advantage. #FutureofWork #CreativeCareers

[addy @addyd02]

AI is changing digital media fast. It can speed up design workflows while generating ideas. It also challenges creatives to prove their value through strategy and storytelling. #DigitalMedia #AITrends

[addy @addyd02]

These posts will be posted to threads and Instagram to further promote engagement.

[addy @addyd02]

My posts if I were a part of Nike’s social media team:

Post 1: Caption- Pressure changes everything. So do the shoes you wear when it does. ⚽️🔥

Hashtags: #NikeFootball #JustDoIt

Visual Notes: Short cinematic training video of a soccer player training alone, ending with a close-up product shot.

[addy @addyd02]

Post 3: Caption- Built for those who never stop pushing forward.

Hashtags: #NikeTraining #JustDoIt

Visual Notes: High-energy training montage showing sweat, effort, and power moments.

[addy @addyd02]

Wonderful objectives!! You made really clear alignment between sustainable messaging and audience targeting. I like your focus on educational storytelling and behind-the-scenes content as it builds transparency and trust while making complex aviation innovation easier for audiences to connect with. This feels very achievable for driving engagement growth.

[addy @addyd02]

@TanneyCind95598 @tacobell Great strategy!! Consistent posting plus audience-driven content is key to building a reputation. I think this would help Taco Bell stay culturally relevant while strengthening engagement on X.

[addy @addyd02]

A key insight from monitoring was that Nike posts less frequently than expected while still earning extremely high engagement. This shows opportunities will increase impact through consistency and audience-focused content. #CMN3980 #EIUSpring2026 #SocialMediaStrategy

[addy @addyd02]

Second portion of the GOST Framework

Objective 2- Increase average post interaction by 15% within 3 months among sports culture and performance-focused audiences by using emotionally compelling and visually striking content.
Strategy: Create content that blends performance and aspiration using recognizable individuals for visuals.
Tactic 1: Feature professional athletes or movement artists in short-form cinematic video content designed to spark curiosity and conversation.
Tactic 2: Tag all individuals like athletes and collaborators instead of relying on hashtags to increase discovery and credibility.