Courtney Evans

[Courtney Evans @CourtneyEv3897]

@TanneyCind95598 You are correct, the more money spent on advertisement the higher engagement it could reach. I really wonder how much some companies spend a year on advertisement ads. Good luck with your project!

[Courtney Evans @CourtneyEv3897]

@ProdigyRedmon Great visuals! Very appealing to the eye. Goal:Crush it! Great categories for your budget.

[Courtney Evans @CourtneyEv3897]

@LaurenC_EIU I recently read about this as well. I recently watched a TikTok where this girl got a 0 on her assignment because he said she used AI. She had many other professors speak up that her wrtiting is extremely professional. I thought that was nice of them to come to her defense.

[Courtney Evans @CourtneyEv3897]

@MaryHacker14svh I thought about giving away personalized swag. This includes-Tshirts, pens/pencils, or even cups with my campaign/organization information. All viewrs would need to do in engage in the content to be entered in the giveaway. The more you aprticpatye the more entries you would get.

[Courtney Evans @CourtneyEv3897]

This is a breakdown of the allocated $500 budget for the campaign:
Category, Amount,%
Ads - $250, 50%
Content Creation- $100 , 20%
Influencer(Promoting)- $75, 15%
Giveaway Promo- $50, 10%
Analytics- $25, 5%

[Courtney Evans @CourtneyEv3897]

@ashlynngsmith Smart move to not switch up things quickly. Not only could that confuse the audience, the meaning begin the post could be lost. My brands are very similar with their content but like you said intergrating both older high engaged posts with new content could be benfical.

[Courtney Evans @CourtneyEv3897]

@shelby_bowlin5 You are correct! Even highly recognizable streaming brands must prioritize interactive, two-way communication rather than relying solely on promotional content. Similarly to my research of my brands.. Just because brands post often, doesn't make their content engaging.

[Courtney Evans @CourtneyEv3897]

A challenge when it comes to promoting -The algorithm competition on X could make it difficult to consistently reach followers without highly engaging content. You create engaging content for viewers to want to interact with.
#CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Courtney Evans @CourtneyEv3897]

I monitored Hulu- The goal would be to Increase Hulu’s cultural relevance and real time engagement on social media by posing the brand as the most interactive and conversation-driven streaming platform.
#CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Courtney Evans @CourtneyEv3897]

@MaryHacker14svh I didn't even think to use a graphic. Great idea! Very visually pleasing. Good luck with this assignment Mary!

[Courtney Evans @CourtneyEv3897]

Why this breakdown works:
• Ads = Awareness (event attendance & applications)
• Content = Emotional engagement (Reels of adoptable cats and atmosphere)
• Influencer = pet-loving audience
• Giveaway = Urgency + Engagement
• Analytics = Real-time tracking

🐱💛
#CatCafe

[Courtney Evans @CourtneyEv3897]

Check out The Cat Cafe or The Scratching Post for more information:)

[Courtney Evans @CourtneyEv3897]

🐾 Excited to launch a 1-week Instagram campaign for The Cat Cafe’s Adoption Week!
"Find your purr-fect Match"

With a $500 budget, the goal is simple:
➡️ Increase adoption applications
➡️ Drive local attendance
➡️ Boost engagement with cat lovers in our community

[Courtney Evans @CourtneyEv3897]

@addyd02 We just had a discussion at work today about the assistance AI can provide to us but also it can limit peoples' creative thinking as well since it does it all for us.

[Courtney Evans @CourtneyEv3897]

@Lena176675 Country artists +boots= a perfect combination

[Courtney Evans @CourtneyEv3897]

@ProdigyRedmon You are 1000% correct- Stay consistent to achieve your desired outcome.

[Courtney Evans @CourtneyEv3897]

My content creation involved generating original posts that reflect my own experiences/interests and my voice as a busy mom. The content curation involved selecting relevant posts from credible sources and adding commentary to provide value and context for my audience. :)

[Courtney Evans @CourtneyEv3897]

Love this realistic and relatable video from @parenting_babyb about the not so fun parts of parenting.

[Parenting and Baby Blog @parenting_babyb]

When your baby just won't sleep at night
#babysleep #toddlersleep #tiredmom #mumlife #sleep #newborn #baby #newparent #parenting

[Courtney Evans @CourtneyEv3897]

🔁 This is such a huge topic on my mind right now- taken from @HuffPostFamily about recent media activity and concerns of parenthood #MomLife

[HuffPost Family @HuffPostFamily]

Parents panicked as school districts across the country said they are investigating Lifetouch over unsubstantiated rumors related to the late sex offender. https://t.co/vaNBMwO891

[Courtney Evans @CourtneyEv3897]

Productivity as a mom doesn’t mean doing everything. It means doing what actually matters and letting the rest wait. Grace > perfection. 🤍 #BusyMom #WorkLifeBalance #LunchBreakPost