Ashlynn Smith

EIU Class of 2026

[Ashlynn Smith @ashlynngsmith]

@babygirImae I love that you have a clear focus on original content! A brand showing care for the environment is a huge consumer focus these days, and it impacts all of us. Great budget!

[Ashlynn Smith @ashlynngsmith]

With a budget of $500, I have allocated funds to the following areas:
💖- 11% to pay for Instagram ads
📽️- 37% to pay the project team
🔦- 40% to pay for campaign tools
💰- 12% to cover contingencies

#CMN3980

[Ashlynn Smith @ashlynngsmith]

The competition will continue at regular intervals as a community project. The aim of the competition is to share delicious coffee and engage the community in creative projects. Supporting students is one of the coffee shop’s endeavors towards civic contribution.

#CMN3980

[Ashlynn Smith @ashlynngsmith]

I have designed an Instagram campaign for a hypothetical coffee shop that has created a filmmaking competition to act as a marketing tool. The competition establishes a working relationship with the film department at a local university and provides engaging content.

#CMN3980

[Ashlynn Smith @ashlynngsmith]

@JFCMN3980 Your reasoning is realistic and accounts for the reach that social media sometimes cannot achieve organically. I appreciate how clear your budget is.

[Ashlynn Smith @ashlynngsmith]

@ProdigyRedmon A post has not resonated with me this much in a while! I often think about how music is one gateway to the human experience. The desire for change, individual willpower, a chase, ANYTHING can be prompted or inspired by music. 🤩

[Ashlynn Smith @ashlynngsmith]

@babygirImae I just sat down to watch @bridgerton season 4. The first four episodes are out, and I am now trying to find a way to cope until the last four episodes are released. I can't wait.🥹

[Ashlynn Smith @ashlynngsmith]

With classical retellings being promoted by @Disney and @Netlflix, the youth has taken to rearranging the strings in ways that best reflect their tastes. Passion projects such as #epicthemusical and Webtoon comics are becoming a staple in online media.

#CMN3980 #EIUSpring2026

[Ashlynn Smith @ashlynngsmith]

The online revival of Greek and Roman Mythology is sometimes credited to the growing popularity of the Percy Jackson book series, authored by Rick Riordan, but shows a youthful desire for a blend of old and new traditions, classical and modern stories.

#CMN3980 #EIUSpring2026

[Jorge Rivera-Herrans @JayHerrans]

EPIC Cast Listening Party LIVE AUDIO Song 35 - Six Hundred Strike #epicthemusical

[Lockettopia @TylerMLockett]

CASSANDRA is granted prophecy by Apollo but cursed never to be believed.
Kickstarter page: https://t.co/0t9v6qF7VW
#greekmythology #greekgods #pjo #epicthemusical #achilles #odysseus #theiliad #theodyssey #theodysseymovie #iliad #tagamemnon #trojanwar #mythos #hector

[Ashlynn Smith @ashlynngsmith]

@em_davis07 Do you think ad campaigns or posts would increase traffic more? If Delta's established audience is already looking at their posts, how would you recommend they branch out for new viewers? Interesting!

[Ashlynn Smith @ashlynngsmith]

@em_davis07 My focus was to increase engagement, not just traffic! I would like to analyze traffic rather than my chosen brand's audience next. That's super helpful in attracting new viewers!

[Ashlynn Smith @ashlynngsmith]

@JFCMN3980 I also chose to increase engagement by 15%! What, specifically, would you highlight as innovative content that other brands are not? I'm curious what key areas you're looking at.

[Ashlynn Smith @ashlynngsmith]

One challenge I faced was deviating from NVIDIA’s typical posting style. I didn’t want to change anything too fast or throw off the audience. I found that mixing NVIDIA’s old style with new, trendy patterns could be effective.

#CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Ashlynn Smith @ashlynngsmith]

My objectives were the following: 1) Appeal to the audience’s human side through daily tasks across a week in the office and 2) Invite discussion on technology to lead audience-prompted conversation on NVIDIA’s innovative practices.

#CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Ashlynn Smith @ashlynngsmith]

I chose to create a mini strategy plan for NVIDIA. My goal was to encourage the audience to interact with posts on hot topics by pulling brand loyalty from a humanist perspective.

#CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Ashlynn Smith @ashlynngsmith]

@CourtneyEv3897 That's super interesting! I observed somewhat of the opposite with my analysis. The brands I chose preferred a strictly professional tone that often came across as sterile and flat. I wonder how playful posts would be received in the tech industry and if any companies do that...

[Ashlynn Smith @ashlynngsmith]

@TanneyCind95598 @tacobell @Chipotle Posting more often would certainly boost visibility! Perhaps by posting different kinds of trendy content, @TacoBell could stand out from the crowd. Maybe they'll even start a new trend...

[Ashlynn Smith @ashlynngsmith]

Finding middle ground to push tech forward and slowing down to be in tune with consumers is tough! Increased transparency on future plans and real-time responses could help consumers feel heard --- and relieve brand frustration.

#BrandComparison #SocialMediaResearch #CMN3980