Emily Davis

[Emily Davis @em_davis07]

@addyd02 I think the giveaway is a great way to spend your money for a coffee shop. It gets more people in the door!

[Emily Davis @em_davis07]

@CourtneyEv3897 What a fun idea! I wish I could attend! I think this is a great way to allocate a budget for these goals.

[Emily Davis @em_davis07]

I also put 11% of my budget towards boosting my posts. This will allow for more views and possible reposts by viewers. The more people see the campaign the more likely the chance someone will connect with it. I planned to post 5 posts, 7 stories, and 3 reels. #CMN3980

[Emily Davis @em_davis07]

I found that a majority of my budget went towards a small hypothetical staff. One person to manage video, one to manage photo/text, and one to curate and post all the final products. It’s important to have a group of people with designated jobs to stay organized. #CMN3980

[Emily Davis @em_davis07]

While learning budgeting for social media companies I ran through a hypothetical budget for a one week posting campaign for a hypothetical college campus. This is how I broke down the spending for a one week campaign. #CMN3980

[Emily Davis @em_davis07]

@addyd02 I think it can be useful, but what are your opinions on students and employees abusing it to avoid doing the real thinking?

[Emily Davis @em_davis07]

@babygirImae Books for sure! I love to read when I have the time!

[Emily Davis @em_davis07]

Preseason testing for the 2026 F1 season has officially begun and we are already three days in! Who do you think will do the best this season based off recent tests? #Formula1 #PreseasonTesting

[Emily Davis @em_davis07]

Something I learned recently… each team does not make their own engine for their cars. Mercedes supply’s the most engines with four teams using their engine! #Formula1 #F1

[Emily Davis @em_davis07]

Mercedes tops day three of testing in Bahrain. Kimi Antonelli goes the fastest today with his teammate George Russell right behind him in second! #Formula1 #F1Testing

[Emily Davis @em_davis07]

Drive to survive season 8 comes out this month. I can’t wait to watch before this upcoming season begins! #Formula1 #DriveToSurvive

[Emily Davis @em_davis07]

@addyd02 I love the post ideas! I also found that posting things in multiple ways can be useful in getting more engagement.

[Emily Davis @em_davis07]

@Natty_Bea I found that more interactive posts were a part of my strategy as well! It gets the consumer more involved with the post.

[Emily Davis @em_davis07]

Some key insights from this challenge was that I found it easy to come up with objectives/goals. However it was much more difficult to come up with multiple creative posts that would achieve these goals. Creativity plays a big role! #CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Emily Davis @em_davis07]

This week I revisited my brand comparison with taking a closer look at Delta. I attempted to create my own brand strategy as if I were posting for the company. My goal was to increase traffic and views on Deltas Instagram page. #CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Emily Davis @em_davis07]

@addyd02 @Nike @adidas I agree posting frequency is very important. Not just on one platform but all of them.

[Emily Davis @em_davis07]

@lexiegriffin02 I agree, collaboration is a great way to improve engagement! I think many brands could benefit from this.

[Emily Davis @em_davis07]

Some recommendations I have for these brands is to post more frequently and to participate in more trends! #BrandComparison #SocialMediaResearch #CMN3980

[Emily Davis @em_davis07]

I spent this past week monitoring two brands on both X and Instagram. The two brands I chose for this deep dive were American Airlines and Delta. I monitored things such as engagement, tone, and audience response. #BrandComparison #SocialMediaResearch #CMN3980

[Emily Davis @em_davis07]

Some key findings from this deep dive were that Delta posted more frequently than American Airlines. Delta also posted most of their trendy content on Insta rather than X. #BrandComparison #SocialMediaResearch #CMN3980