Aditi Saini

i help founders go from Zero to Traction.
GTM, community, vibecoding, automation. 10+ years building.
cohort 1 @safaryclub ,@shefiorg scholar

[Aditi Saini @Adi_Sane]

AI didn't kill content marketing. AI content did.

[Aditi Saini @Adi_Sane]

@ProofofIntern most teams treat marketing like a fire extinguisher
grab it when everything's already burning

[Aditi Saini @Adi_Sane]

the gut feeling that something is off even when it looks perfect on paper.
that's not inefficiency. that's judgment.
AI can generate the brief. it cannot feel the room.

[Paul Mit @pmitu]

AI can't do marketing.

It has to have the human cringe.

[Aditi Saini @Adi_Sane]

@vineerpasam because AI helps scale execution, not the creativity

[Aditi Saini @Adi_Sane]

@Glenn6 agree completely.
socials are not the megaphone for the product. they are the product's first impression, trust layer, and community backbone all at once. a good product is incomplete without it, yet underestimated at times by founders.

[Justin Welsh @thejustinwelsh]

Degrees are depreciating assets.

Specific knowledge is an appreciating asset.

Stop trying to master the things everyone knows and start mastering what isn't taught in the classroom.

[Aditi Saini @Adi_Sane]

@FoxyhitsW damn. i just got started after a long time and just renewed my premium

[Aditi Saini @Adi_Sane]

wanted to try claude fable 5 before it got taken down.
didn't make it in time.
the one time i wasn't on CT and something actually interesting happened.

[Aditi Saini @Adi_Sane]

@camolNFT absolute fire list 🔥
cold DMs and too many spaces are killing so many projects right now. narrative really is everything. most teams still don’t get it.

[camol @camolNFT]

Actual crypto marketing tips:

- Give people shareable brand interactions, content is king
- Adding people to X Lists shows up in their notifications, generally leads to reposts/follows
- QRTs on your posts are great for visibility, find ways to get them
- QRTing other people is bad for your engagement
- Too many spaces becomes dilutionary
- Have a team member reply to all the comments on your brands post, establishes personality to the team
- There’s tools to incentivize engagement that aren’t SocialFi, @dripchain is one of my favs
- Have your brand/team in as many GCs as possible and stay active
- Interact w/ everyone posting about the brand, just use TweetDeck and use Boolean statements to set up a feed to see it
- Always include media
- 3 posts max a day, never within 2 hours of each other
- Don’t spam repost, it kills your engagement
- Reply guy
- 95% of inbound partnerships are scams, but 5% are INCREDIBLE
- People don’t like long campaigns or walls of text, make things simple
- No one reads threads
- Roadmaps are bad. Ship and update people as you do.
- Don’t waste a small deliverable at a random point, take over the timeline with several large + small ones back to back
- Humor is a tool. Use it.

That’s it for today, I hope these help ❤️

[Aditi Saini @Adi_Sane]

i lied on my first marketing CV.
i wrote "led campaigns across 2 verticals." i had assisted on one.
i got the role. and then had 2 weeks to become the person i said i was.

so i reverse-engineered every campaign i could find. asked questions i was embarrassed to ask. shipped things before they were ready just to see what happened.
that pressure taught me more than any course, any certification, any mentor ever did.

10 years later...new client, new industry, new launch. i still go back to zero every single time.
there is no template. there is only the process of building one.

the marketers who struggle show up with a playbook. the ones who win show up knowing how to build one from scratch.

the gap between who you are and who you said you were, that's not fraud. that's a deadline.

stop waiting to be ready. readiness is just procrastination with better branding.

[Aditi Saini @Adi_Sane]

@frogule Haha same here! 😂 That's how crypto has been positioned in non-crypto community.

[Aditi Saini @Adi_Sane]

@KateBour i agree. consistency is a distribution problem. figuring out what to say is a positioning problem and most people solve the wrong one first.

[Aditi Saini @Adi_Sane]

the mistake most teams make is that they skip this part. they go wide before they go deep.
your first 50 believers are not a stepping stone. they are the product.
find them. obsess over them. build for them specifically.
scale is just that but repeated at volume.

[Aditi Saini @Adi_Sane]

every founder wants scale. nobody wants to do the small thing first.
but every community i've built that actually worked started the same way.
10 people who genuinely cared. not 10k who were incentivised to show up.those 10 talked. brought others and set the culture.

[Aditi Saini @Adi_Sane]

specifically i spent months inside AI tools, agents, vibecoding, workflow automations that most marketers have still not touched yet.

the gap between what others think AI can do and what it actually can do is enormous. sharing what I found this week. follow if that’s useful.

[Aditi Saini @Adi_Sane]

i went quiet on CT for almost a year. not because nothing was happening but because everything was.

motherhood. jobless. rebuilding. too much noise.

while the world was posting, i was learning vibecoding, workflow automations and launching.

starting to share what I found.

[The Boring Marketer @boringmarketer]

google JUST released their guide on AEO/GEO optimization and busted some of the biggest myths in the industry:

main takeaway? good AEO looks like good SEO.

[Aditi Saini @Adi_Sane]

@LoganTGott playbook

[Aditi Saini @Adi_Sane]

@jordan_ross_8F marketing