.@AerLingus will you argue that upcoming cancellations from IALPA action are not within your control when in reality you have complete control of the situation and could agree to their requests?
Email marketers, you don't HAVE to do Recap mails unless there is a very compelling argument for one.
They are operationally intensive and the opportunity cost is high.
Here, Priceline simply remind me that I don't use them. Not the best email to be sending in peak January!
@emailfromnaomi Something like that - bulky and unlikely to need to repurchase - could do with excluding recent purchasers from their send list. You probably wouldn't have even realised if you didn't receive a promotion from them.
Stop losing sales to your abandoned carts
I created a video breaking down advanced email strategies we use internally to recover lost revenue and increase conversions for eCom brands
I'm going to give it away for free today
RT & comment βemailβ and I'll send it.
(Must follow)
@emailfromnaomi Unless you have some kind of homebrew server side integration, URL redirectors are how we track clicks in the client. Most ESPs allow you to turn this off which keeps your URL linking directly.
Looks like we're well into the "your father might be dead, so here's an email feigning empathy before Fathers Day" phase of the email content calendars.