Adrian Sandy 🚢

Building a unique brand for purpose-driven solopreneurs using the 'Uncopyability Blueprint' I 25+ yrs building successful household brands I 50+ yrs having fun

[Adrian Sandy 🚢 @AdrianSandy]

Interested in pushing back against the Hydra of Sameness and finding your Uncopyability?

I've just finished a pilot series with 9 inspirational people and am converting the learnings into a writing series over at https://t.co/78XxltwAVU

There will also be cartoons ...

[Adrian Sandy 🚢 @AdrianSandy]

@chumaroz hang in there - people notice even if they lurk!

[Adrian Sandy 🚢 @AdrianSandy]

"Comparison is the thief of joy" - Theodore Roosevelt

Stop trying to be the best. Start trying to be the only

Discovering your perspective makes you uncopyable
👉Your skills
👉Your connections
👉Your experiences
👉Your values

Because no-one sees the world like you

[Adrian Sandy 🚢 @AdrianSandy]

Want to be uncopyable? Then go where no one else on the planet can

👉Your skills
👉Your connections
👉Your experiences
👉Your values

'Go where there are no jams because there is no traffic'

Imagine writing this great ad with you as the car...

[Adrian Sandy 🚢 @AdrianSandy]

@deanjmoon Pet hate - when the first question someone asks me is what I do!
People don't need labels

[Adrian Sandy 🚢 @AdrianSandy]

@mike_hdn Completely agree but having worked in diabetes care for a couple of years alas much of our our society is geared around management through drugs rather than prevention through exercise (and food)

[Adrian Sandy 🚢 @AdrianSandy]

Want to make yourself uncopyable?

Be more vulnerable and share…

📖 Your story - the experiences that have helped craft you

🧐 Your perspective - what matters to you and why

👊 Your struggle - what you have pushed through to conquer

Easy? No way Essential ? Absolutely

[Adrian Sandy 🚢 @AdrianSandy]

@supermanuelsaez 'Superhero on a day off ' specs - love it!

[Adrian Sandy 🚢 @AdrianSandy]

@mralexmostyle Nice list. I use your 'parallels' technique a lot!

Great example is how Great Ormond Street Children's hospital overhauled operating theatre practices by studying the Ferrari F1 pit team.

[Adrian Sandy 🚢 @AdrianSandy]

Outdated conventional wisdom - market benefits not features

Category design wisdom - market the problem, become the solution

Prime thinking from @categorypirates and @lochhead 👊

[Adrian Sandy 🚢 @AdrianSandy]

@deanjmoon 🤣

[Adrian Sandy 🚢 @AdrianSandy]

Neither of these are easy...

... but if you do them you will be truly uncopyable 👊

[Adrian Sandy 🚢 @AdrianSandy]

Think of content as food

Consume too much low nutrient content and you become intellectually obese

But good thinking nourishes

What are you eating today ?

[Adrian Sandy 🚢 @AdrianSandy]

Never stop fighting for this 👇

[Adrian Sandy 🚢 @AdrianSandy]

@mralexmostyle Doing it from my heart and checking in regularly for feedback. Currently working with students at Sydney Uni and colleagues I’ve met through various online courses.
My style is simple - frameworks then invest emotionally. How are you going?

[Adrian Sandy 🚢 @AdrianSandy]

@MuxworthyBella Wow what a gorgeous view !

[Adrian Sandy 🚢 @AdrianSandy]

@MuxworthyBella Absolutely 👊
Flip thinking and make Monday amazing - the first day of a week full of opportunity

[Adrian Sandy 🚢 @AdrianSandy]

@igriff Alas it's hard wired into the culture of many corporates

[Adrian Sandy 🚢 @AdrianSandy]

@BelindaJShipp Modern attention spans often don’t even last that long!

[Adrian Sandy 🚢 @AdrianSandy]

Tik-Tok creates some of the stickiest content on earth

Attended a conference to help me understand how

👉 Make it native - know what your tribe love
👉Sell benefit in the first 2 secs (and often)
👉Simply demonstrate 'how'
👉Give a clear CTA

Can apply this in so many places!