Mery

Never had a 9-5 job. 10 years scaling businesses with Meta.

[Mery @ads_leadgen]

@canvardar when I reliazed you could just do things by starting. you don't have to be ready, cause you never are.

[Mery @ads_leadgen]

The Economist sold more of its $125 subscription by adding an option nobody wanted.

The offer had three choices: web-only for $59, print-only for $125, and print plus web for $125.

Dan Ariely tested it on 100 MIT students.

With all three options on the table, 84 picked the $125 combo and nobody picked print-only.

Then he removed print-only, the option nobody chose. Just 32 went for the combo, and 68 took the cheap one.

The useless option was doing all the selling.

Sometimes the best way to sell your offer is to put a worse one right next to it.

[Mery @ads_leadgen]

signs your ad is fine and your landing page is the problem:

> high CTR, low conversions
> the ad promises one thing, the headline promises another
> the hook never shows up above the fold
> the ad sounds like a person, the page sounds like a brochure
> the CTA asks for more than the ad prepared them for

stop making new ads. fix the page.

[Mery @ads_leadgen]

@ben_sage I've never worked harder in my life. Thanks to AI. Because I get to work on stuff that's important not boring repetitive low level tasks

[Mery @ads_leadgen]

@maxwellfinn No one has used our guarantee is such a great ad angle

[Mery @ads_leadgen]

@theoxmotion and to think they're crushing it with that ig bio man, these pixar videos are it

[Mery @ads_leadgen]

@PhilKiel ouch

[Mery @ads_leadgen]

@LordofAds solid pitch haha

[Mery @ads_leadgen]

@immarkwilliam consolidation will 100% get you results, I've seen it across hundreds of accounts, grab the best creative, consolidate into 1 testing and 1 scaling campaign, move the budget up

[Mery @ads_leadgen]

@IstvanicMarin yeah don't be lazy to do the math, creative strategies can work out really well

[Mery @ads_leadgen]

@priymrj solid move

[Mery @ads_leadgen]

@dtcprophet see it all the time, brand wants a 70% margin and then wonders why every ad needs a 2 minute explanation of why it's worth it

[Mery @ads_leadgen]

@codyschneider true, if you let an agent "think" for itself you're gonna kill the account

[Mery @ads_leadgen]

@codyschneider I'd still keep a human creative in the loop, only now they can make 100s of ads in a week, not 10s

[Mery @ads_leadgen]

@codyschneider so you're sequencing different messages in one ad set?

[Mery @ads_leadgen]

@lukepierceops Crushing it!

[Mery @ads_leadgen]

@RyanClogg It's the worst it'll ever be. Love that

[Mery @ads_leadgen]

@logan963h @herrmanndigital How many creatives are you testing? What's the campaign structure? Shoot me a dm I'll help you out

[Mery @ads_leadgen]

@herrmanndigital Disagree. Two people with Claude don't create the same output. The difference is now it's not what you physically do that makes you irreplaceable, it's the context and thinking you bring to the table.

[Mery @ads_leadgen]

Ad angles i keep seeing work (for now):

> the "you're not lazy, your plan is wrong" reframe
> founder story told as a confession, not a flex
> a customer review used word for word as the hook
> "stop doing X" aimed at the thing they already tried
> the late starter: "it's late, not too late"

[Mery @ads_leadgen]

@nikitabier it's always our fault, isn't it