New series: Ads from Africa. 🌍
DAEZ - Lagos 🇳🇬
“LET HER COOK!” 🔥
Shouted over a driving beat.
Luxury bags & shoes in frame.
Energy vs elegance.
Contrast wins.
#africanads#creativeindustry
1/ 🚫 The pitch-process as we knew it is dying.
2/ Agencies used to woo clients with spectacle. Now clients are asking for proof, trust, and impact.
3/ From “vendor” → “partner”. From “beautiful deck” → “measurable result”.
4/ Agencies explore: https://t.co/9V7C34QFyl
The “full-service” era is over.
In 2025, real growth will come to the agencies that master their niche and turn focus into power.
Read our latest article on how the world’s boldest agencies are redefining success 👉 https://t.co/gQWf3dUWoh
#Agencies#Marketing#AdWorldMasters
🦁 Cannes Lions 2025 was supposed to celebrate creativity. Instead, it exposed the cracks in the global ad industry - fake data, AI-generated case films, blurred ethics.
🔗 Read the full piece on AdWorldMasters:
https://t.co/FpgmyMO0j5
💔 Agency life feels broken.
Burnout is rising. AI creates pressure.
Job security is fragile.
Creative culture is fading.
2025 might be the year agencies must finally reinvent themselves.
👉 Read more: https://t.co/GgoCIheVjc
#agencylife#creativeburnout#agencyculture
Don’t you feel like today’s advertising is losing its spark — less quality, less creativity, less uniqueness? As summer wraps up, we recommend checking out @Anniset 🌞🎺
A simple and inexpensive shoe advertisement that brilliantly highlights the main benefit – a durable sole. It grabs attention and has charm. The product is front and center, not much else is happening, but there’s still emotion.
Drone light shows are revolutionizing the advertising world, creating unforgettable brand experiences! Shenzhen, China recently set a world record with 8,100 drones lighting up the sky in a mesmerizing display 🚁✨
2023 saw a new trend: hyper-realistic CGI turning landmarks into ads - think mascara trains, giant Barbies, and Times Square safaris. More to come in 2024! #AdTrends#CGIMagic 🏙️🎨🚇
CGI is now dominating the advertising landscape. Alexander Wang's CGI release is so lifelike that it has many wondering about the legal and safety implications of its content.
IKEA 'Tomorrow Starts Tonight' 💤💡
. . .
Credits:
Client
IKEA
Kemi Anthony
Country
United Kingdom
Advertising Agency
Mother London
Production Company
The Miss Jones Agency
Executive Creative Director
Ana Balarin
Creative Director
Thom Whitaker
Creative
Oli Rimoldi