AEO Consultant

AEO consultant // Follow for AEO tips that actually work to get customers from Google, ChatGPT, and AI.

[AEO Consultant @aeoexpert]

Hello AEO pros 🙌

This account is 100% dedicated to helping you get more customers from AI (using AEO).

I'm @nathangotch

+ Co-founder of Rankability @getrankability

+ Author of AI SEO for Dummies

+ Founder of https://t.co/yK69K5qLOh + https://t.co/uSKSMsyHq9

Look forward to helping you!

[AEO Consultant @aeoexpert]

SEO on the other hand 😢

[AEO Consultant @aeoexpert]

Nothing is stopping AEO 🚀

[AEO Consultant @aeoexpert]

What is Answer Engine Optimization (AEO)?

Here's a dead simple answer that anyone can understand:

Hint:

AI SEO, AEO, and GEO are all the same thing!

[AEO Consultant @aeoexpert]

The biggest issue with AEO 💀

[AEO Consultant @aeoexpert]

AEO attribution is nearly impossible...

Example:

[AEO Consultant @aeoexpert]

https://t.co/MRBHQWMi3D

[AEO Consultant @aeoexpert]

https://t.co/vc2DtO4Ti4

[AEO Consultant @aeoexpert]

16 ways to find topics (with demand) for AEO prompt tracking:

> Google Ads
> Google Search Console
> Bing Webmaster Tools
> Sales Calls
> Testimonials
> Customer Support Chats
> Review Platforms
> Reddit
> Quora
> X
> TikTok
> YouTube
> Skool communities
> Fan-out queries
> People Also Ask
> Site Search

Treat the ideas as seeds. Then convert the seeds into natural language prompts so you can track visibility on AI.

By the way:

I’ve tested thousands of keywords vs prompts and find almost no difference in the output.

For example:

Running “best baseball cleats” vs “what are the best baseball cleats” doesn’t surface many different competitors (or citations).

You do see variance when you add ICPs, use cases, etc.

“best baseball cleats for catchers” vs “best cheap baseball cleats for pitchers” will likely surface different brands and citations.

[AEO Consultant @aeoexpert]

https://t.co/MRBHQWMi3D

[AEO Consultant @aeoexpert]

https://t.co/vc2DtO4Ti4

[AEO Consultant @aeoexpert]

Is HARO worth it for AEO?

Kinda.

Only because it can help grow website authority.

But it may not be worth your time because it's a huge time suck with low success rates.

For example:

Even if you use a subject matter expert, you should only expect < 20% hit rates.

You need to consider the opportunity cost.

Is it better to create HARO responses or create content on your owned assets?

The latter has a higher probability of success.

That said:

IF you land placements, they are usually very strong.

Strong links grow site authority.

Site authority gives your AEO-driven content better performance right out of the gate.

So indirectly...

Yes, HARO can support your AEO efforts.

But there are far more powerful methods you can use.

[AEO Consultant @aeoexpert]

101 impressions with 671 followers 😏

Clearly not going to followers. 100% interest graph

[AEO Consultant @aeoexpert]

AEO pros - do you see this post?

Drop a "Y" if

A) you're one of the 671 followers of this account

B) you see this post in your feed

[AEO Consultant @aeoexpert]

Interesting so far... Possible that new accounts get suppressed by X's algorithms.

[AEO Consultant @aeoexpert]

https://t.co/MRBHQWMi3D

[AEO Consultant @aeoexpert]

https://t.co/vc2DtO4Ti4

[AEO Consultant @aeoexpert]

"Client wants AEO and GEO instead of SEO..."

Don't resist it.

It's true that SEO is foundational to AEO.

But just doing "good" SEO isn't enough if you want visibility across AI platforms.

Here are 3 AEO moves you need on-top of SEO ⬇️

[AEO Consultant @aeoexpert]

3. Build your case

Create a set of ~20 prompts with unique intent like I did for my book:

> Which books teach me how to use AI tools in my SEO work?

> What books should an agency owner give their team to learn AI SEO?

> What are the best books for learning AI SEO as a beginner?

Then run these prompts across AI using a tool like https://t.co/dCWkflf8Fs.

Next:

Extract all of the AI citations.

Then categorize the citations by directory and editorial mention opportunities.

Start with the ~3-5 directories that continually show up.

Now this part is important:

Create a profile, but treat each profile like it's a mini website for that brand.

In other words:

TAKE IT SERIOUSLY.

Then work to drive reviews across these platforms.

Now identify the editorial opportunities.

In a perfect world:

You'd get a followed link with a branded anchor text on the cited page.

That's rare.

The good news is that AI is still influenced by UNLINKED brand mentions.

I'll share more specific outreach methods soon.

Follow for more.

Need AEO help? Go ➡️ https://t.co/yK69K5qLOh

[AEO Consultant @aeoexpert]

https://t.co/MRBHQWMi3D

[AEO Consultant @aeoexpert]

https://t.co/vc2DtO4Ti4

[AEO Consultant @aeoexpert]

Creating an llms.txt or "AI instructions" page for AEO is nothing more than busy work that won't move the needle AT ALL.

Like SEO:

If it's easy, then it doesn't carry much weight.

Difficult = good

Example:

Getting REAL reviews is hard.

Therefore, it's valuable and will carry more weight.

Focus on the 20% of actions that actually matter:

+ Building category authority across your owned assets
+ Getting brand mentions / links on relevant, authoritative websites
+ Drive consistent reviews on the top 3 platforms that matter in your niche

[AEO Consultant @aeoexpert]

@nathangotch @getrankability https://t.co/MRBHQWLKe5

[AEO Consultant @aeoexpert]

https://t.co/vc2DtO4Ti4

[AEO Consultant @aeoexpert]

Hello AEO pros 🙌

This account is 100% dedicated to helping you get more customers from AI (using AEO).

I'm @nathangotch

+ Co-founder of Rankability @getrankability

+ Author of AI SEO for Dummies

+ Founder of https://t.co/yK69K5qLOh + https://t.co/uSKSMsyHq9

Look forward to helping you!

[AEO Consultant @aeoexpert]

https://t.co/MRBHQWLKe5

[AEO Consultant @aeoexpert]

https://t.co/vc2DtO4Ti4

[AEO Consultant @aeoexpert]

AI tools I'm using to get predictable AEO results ⬇️

[AEO Consultant @aeoexpert]

✅ First AEO article

What's the #1 AEO topic you want me to cover next?

[AEO Consultant @aeoexpert]

https://t.co/vc2DtO4Ti4

[AEO Consultant @aeoexpert]

https://t.co/vc2DtO4Ti4