Alp Erguney

Business agility and transformation coach.

[Harvard Business Review @HarvardBiz]

At two Fortune 500 firms that transitioned from cubicles to open offices, face-to-face interactions dropped by 70%. https://t.co/X4blS7wskw

[Breakthrough Energy @Breakthrough]

As AI's role in combating climate change grows, so does its energy appetite. The surge in sophisticated tools like ChatGPT is fueling a race among tech giants like Google and Amazon, but it's starting to strain power grids. Read more in @CipherClimate: https://t.co/3bQRiNxnz2

[Neil Patel @neilpatel]

AI-generated ads versus human-generated ads: which converts better?

We ran ads on Facebook for 28 different businesses for this experiment.

For all 28 businesses, we had multiple ad sets.

Between all of the businesses, we spent $7,049,204.24 over 30 days.

Keep in mind the businesses had different conversion touchpoints.

Some were email addresses, some were purchases, and some were even leads.

For the creatives, we used both humans and AI.

We were able to produce 1709 variations by humans.

With AI we had 4041 variations.

Just like with any ads, you remove the bottom-performing variations and you keep adding more creatives in the mix.

The end result, human-generated creatives outperform AI-generated creatives 68.3% of the time.

And the conversion rate from human-generated ads was also higher.

But here is where it gets interesting… we didn’t stop there.

We took the winning variations created by humans and had AI create multiple variations of them.

With the new campaigns, we took the winning human version versus modified AI variations, and we found that AI won 75.7% of the time.

There was a small lift in conversions as well.

The moral of the story, AI and humans can produce creatives that convert.

A human may be more creative (at least for now), but if you have AI assistance, you will see your performance go up.

[Alp Erguney @aerguney]

"Be careful how we position change: change suggests that what we are currently doing is wrong." - Neuroscience for Organizational Change
#business #transformation #leadership #coaching

[Alp Erguney @aerguney]

Business processes aren't free, they come with costs and risks. Many Scrum Masters fall into the process trap - adding more processes to fix an already heavy and fundamentally broken process. There's a lot to eliminate if approached holistically. #lean #business #scrum #Agile

[Alp Erguney @aerguney]

Conway's Law states that a company's products or services reflect their communication structure. In other words, you get fragmented mess from fragmented teams. #ConwaysLaw #SoftwareArchitecture
#business
#leadership
#collaboration
#coaching

[Alp Erguney @aerguney]

Having too many business processes is as bad as having none. The former is too complicated to follow while the latter is chaotic. Co-create processes with the teams and individuals that are supposed to drive them. #business #agility #Agile #process #Productivity #leanmanagement

[Harvard Business Review @HarvardBiz]

Compared with people at low-trust companies, people at high-trust companies report 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, and 40% less burnout. https://t.co/2XW0B8hx4O

[Alp Erguney @aerguney]

Do Your Meetings Kill Productivity? You may have systemic issues to look into. https://t.co/pQPrebtoMv

[Alp Erguney @aerguney]

Start less, achieve more #business #process #optimization #Agile https://t.co/3uYa19hot6

[Alp Erguney @aerguney]

Learning is an investment and knowledge is a valuable asset if managed effectively.
Do your teams rediscover information that already exists?
#learning #knowledge #agile #business #kms #wiki
https://t.co/uJPLNMbDac

[Jeff Gothelf @jboogie]

The OKR Cycle https://t.co/4gvnlOPVPn

[Alp Erguney @aerguney]

@Yasar_YAGCI @Hakanaksel1111 Bunun nesi güzel? Para karşılığı vatandaşlık satıldığı için ev ve kira fiyatları insanların maaşından fazla zaten. Azcık sebep sonuç ilişkisi kurun diyeceğim de hem yağcı hem rasyonel olmak zor tabi. Hikaye de Temel fıkrası gibiymiş, içinde Alman ve Fransız görememek üzdü ama.

[Alp Erguney @aerguney]

Hurdles Against Business Agility - Where large organisations fall short in their attempt to thrive in changing market conditions. https://t.co/FM4VCPa2SR
#business #agility #enterprise #agile #DigitalTransformation

[Alp Erguney @aerguney]

@Qantas I have a frequent flyer card, Qantas ultimate credit card and a Qantas flight in 2 hours but I can't enter Qantas lounge? What does it take? Qantas terminal has no proper café or restaurant either so I'm not sure what the value proposition is. #lounge #qantas

[Alp Erguney @aerguney]

Build trust and rapport within your organisation to go beyond transactional results and achieve transformational change that sticks. Value individuals and interactions over processes and tools. #leadership #coaching #business #transformation #change #agile

[Jeff Gothelf @jboogie]

What would you do if you learned that 45% of your customers were first-time buyers of your product and 90% of those buyers gave up on your product within the first year? https://t.co/4WbqE2tsLH

[Alp Erguney @aerguney]

@13cabs @scoop_id @SarahStewart_9 The last horror show started with #13cabs not showing up at all. Then another 13cabs guy allegedly did us a favour by saving us from missing our flight although it was his passenger who did the favour and apparently had paid the whole fare. Not knowing that, I was doublecharged!

[Alp Erguney @aerguney]

@13cabs @scoop_id @SarahStewart_9 It's embedded into the company culture and the recruitment process I think, it's more common than not. A horrible company with disgraceful drivers. Last time I had a problem was in QLD, around 4.30 am and the license plate was T57646. Date is April 11 2022.

[Alp Erguney @aerguney]

@scoop_id @13cabs @SarahStewart_9 @13cabs is a legitimised fraud scheme, I had the exact scenario where the driver double-charged us.