3/ Learn to Earn
taking a note from play to earn (P2E) models (Axie Infinity), companies like Rabbithole are pioneering L2E models that reward folks for performing tasks, learning skills
there's L2E for language learning, reading newsletters + protocols, all rewarded w/tokens
Triggering delight and tribal affinity both emerge from product-level and brand-level decisions.
PLG is not a band-aid you slap on.
See how growth is so deeply tied to product? Don't put growth in a silo.
Moving on, another channel I find under-discussed:
Programmatic SEO.
Aligned incentives = network success.
That's why hundreds of thousands are joining the @usebraintrust movement, why talent all over the world are joining the network, and why hundreds of @fortune 1000 companies hire on Braintrust.
What would you do with an extra 20-40% in your budget?
Imagine what you’d do if you weren’t paying huge markups to recruiting agencies and outdated talent platforms.
Imagine if the incentives that drove them aligned with yours. Like on @usebraintrust.
https://t.co/OB3AOgZqEy
In the early days, Bleacher Report was 100% user-generated content.
At our peak, our community published 1,000's of new articles per day.
What was our secret to getting that kind of engagement?
Gamification.
Here's how B/R used gamification to supercharge our community:
If you are interested in flipping houses and real estate investing
You are gonna LOVE investing in and flipping websites
Consistent 30% cash on cash return
WITHOUT LEAVING YOUR HOUSE
With $fb down and under scrutiny for impact on youth well-being, YouTube steps up to the plate. https://t.co/ARxkUTDbJr
https://t.co/Sggxf37QAk
https://t.co/mXqd1utrLz
Looks like YouTube is going to wrest control of podcasting from Google's apps division, which has basically done squat (scoop from @Lucas_Shaw) https://t.co/JLWGM7sLTB
Google’s pivot away from bank accounts shows why finance is a tough industry for tech giants. More details on what led to Google’s abandoned project. w/the great @Hugh_Son https://t.co/IJjccFu7zm