📊 Announcing: The Top Verticals Players AI Search Trend Tracker 👇 ...
I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to better understand AI traffic impact and shift over time vs organic search, the evolution and correlation (or not) in AI mentions across AI search platforms (starting with ChatGPT, AI Mode & AIOs, more coming).
This is the data from September which will be updated soon to compare with the October one (and I'll be updating monthly after that).
The main highlight: AI Traffic is Negligible vs Organic Search
* Average ratio: 0.52% - AI is just half of one percent of organic traffic
* 86% of sites have AI traffic below 1% of organic
* Newspapers vertical is most affected (0.31% ratio)
* Travel and Tourism shows highest adoption (0.74% ratio, but still tiny)
Two Distinct Patterns are seen in AI mentions vs traffic:
1. Information aggregators: High Mentions, Low Traffic: https://t.co/BMSONSUVBd, https://t.co/fnT151uK2U. AI tools use their data users stay on AI platforms.
2. Transaction/Brand sites: High Traffic, Low Mentions: https://t.co/9Yr1j9I3nJ, https://t.co/1KBcRjozXS, https://t.co/z77YZoy4j5. Users click through for transactions even without frequent mentions.
More coming soon 👀 Subscribe to seofomo(.)co to keep updated with upcoming updates 🙌
@brodieseo I really don't get your point, how can it help in visualizing data. I used to submit sitemaps individually, but I haven't noticed any change when I switch to submit only index sitemap.
@JoyanneHawkins Although your observation does seem reasonable but I have worked for a lot of ecommerce brands and their product images got featured on SERP without following these rules. In my opinion, it's all up to Google whether it wants to show it or not.
@Hobo_Web Although your information is unique and interesting, it doesn't look like it needs attention. It may be helpful for users but it depends on the industry it caters to.