kriti

Co-Founder @Mystore and StoreHippo | BW 40Under40

[kriti @aggkriti]

Everyone is talking about adding AI to e-commerce.

We took a different route.

Instead of treating AI as a feature, plug-in, or chatbot sitting on top of the platform, we at StoreHippo have used AI as the glue connecting every layer of commerce.

By unifying channels, AI agents, data, integrations, and core commerce foundations into a single ecosystem, AI becomes deeply embedded into how commerce gets created, managed, discovered, and scaled.

From day-to-day operations to the grand strategy, it impacts every stage:

Store Creation → Cataloging → Discovery → Personalization → Support → Operations

This isn't about jumping on a trend. It’s about reimagining the entire commerce stack from the ground up.

Connect with us to explore further - https://t.co/QN9XO4ZqFz

#StoreHippo #AICommerce #EcommerceAI #D2C #ONDC #Marketplace #AgenticAI #DigitalCommerce #RetailTech #IndianStartups @StoreHippo

[kriti @aggkriti]

When we started @StoreHippo , the goal wasn't just to build another shopping cart. We saw enterprise leaders struggling with #Plugin Fatigue. The nightmare of stitching together dozens of third-party apps to get basic B2B or Marketplace functionality to work.

We decided to take a different path:

Full-Stack Architecture

To us, "Full-Stack" means providing the entire foundation, from the core #MACH infrastructure to the deep business logic, natively. Here is the philosophy driving our roadmap:

1. Built for Complexity (MACH at the Core)
We chose a #Headless, #Microservices-based architecture because modern commerce is no longer just a desktop website. Our 300+ #API endpoints ensure that whether our clients are selling on mobile, IoT, or AR/VR, the backend remains a single source of truth.

2. Solving the "Multi-everything" Problem
Enterprises today don’t just sell in one way. We built StoreHippo to handle:
Multi-Vendor: Native marketplace capabilities.
Multi-Store: Managing 100+ sub-stores from one central dashboard.
Multi-Lingual/Currency: Making global expansion a "toggle," not a development project.

3. The AI & Data Evolution
We are heavily investing in #AI-driven commerce. By integrating #semanticsearch and AI-powered assistants natively into the infrastructure, we’re helping our merchants move from "searching" to "finding," significantly boosting conversion rates without extra overhead.

4. No More "Technical Debt"
By providing a comprehensive, #lowcode environment within a high-performance MEAN stack, we’re giving CTOs the ability to customize at scale without the fear of breaking their core engine during the next update.

The Vision: E-commerce shouldn't be about managing software; it should be about growing a brand. We’ve built the infrastructure so our partners can focus on the latter.

I’d love to hear from fellow founders and CTOs. What is the biggest bottleneck you’re facing in your current commerce stack?

https://t.co/lnrUErpk9q

@StoreHippo
#EcommerceInfrastructure #HeadlessCommerce #MACH #B2BMarketplace #DigitalTransformation #Scalability

[kriti @aggkriti]

India’s #B2Bcommerce is quietly undergoing a massive shift.

From static catalogs and manual order cycles → to full-scale digital marketplaces.

Manufacturers, distributors, and wholesalers are no longer asking “Should we go online?”

They’re asking, “How fast can we build our own marketplace?”

Why?
✅ Control over pricing, distribution & margins
✅ Direct relationships with retailers
✅ Data ownership (finally!)
✅ Scalable, multi-vendor ecosystems

At StoreHippo, we’re seeing a strong surge in businesses launching #B2Bmarketplaces instead of just websites.

Because in today’s world, aggregation wins.

The future of B2B is not just digital. It’s platform-led.

Let's talk: https://t.co/20DbNgZ3XK

#StoreHippo #B2BCommerce #MarketplaceEconomy #DigitalTransformation

[kriti @aggkriti]

₹1,00,000 Crore. One incredible vision.

@Amul_Coop just became the first FMCG company in India to cross the ₹1 trillion turnover mark in FY26. While the numbers are staggering, what’s even more impressive is that this "Global Dairy Powerhouse" is still, at its heart, a farmer-led movement.

At @StoreHippo we’ve had a front-row seat to this evolution. Powering Amul’s digital commerce platform (https://t.co/azEcCg94oa) is more than just a tech project for us, it’s about helping a legacy brand stay agile in a digital-first world.

From 18,600 villages to millions of digital doorsteps, Amul is proof that when you build with purpose, the scale follows.

Huge congratulations to the entire #Amulteam. We are honored to be part of your digital journey!

https://t.co/hpcDsJ01L0

[StoreHippo @StoreHippo]

India’s D2C boom is real 🚀

Easy to start ≠ Easy to scale
Winners focus on CX, retention, data & supply chains.
Shift: Launch fast → Build sustainably

Low entry, high bar.
Read more: https://t.co/ZcfZnvVqs6

#D2C #Ecommerce #StartupIndia #BrandBuilding #DigitalCommerce

[kriti @aggkriti]

The 'channel' mindset is officially dead.

Today’s buyer moves from a marketplace ad to a mobile app to a physical storefront in the span of a lunch break. If their experience feels fragmented, they leave.

The challenge? Most commerce stacks weren't built for this level of fluidity.

They’re clunky, plugin-dependent, and slow to scale.

We’re changing that at @StoreHippo We believe commerce should be composable and frictionless.

- Native AI: Personalized selling that isn't an afterthought.
- Zero Plugin Dependency: Because 'fast' should be your default setting.
- Unified Scale: Hyperlocal, B2B, or D2C, all from one place.

If you’re still fighting with your tech stack to make basic updates, it might be time for a change.

#OmnichannelCommerce #Ecommerce #AI #DigitalTransformation #B2C #RetailTech

[StoreHippo @StoreHippo]

G6 Hospitality launches a unified procurement platform - suppliers, products & ordering in one place.

Powered by @StoreHippo , making franchise operations simpler & faster.

Read more: https://t.co/bbu1mT1kat

#StoreHippo #B2BMarketplace #EnterpriseEcommerce

[kriti @aggkriti]

The future of #B2B ecommerce is being rewritten.

What was once a relationship-driven, offline-heavy sales model is quickly becoming digital-first, platform-led, and experience-driven.

And the shift is massive.

Recent research shows that 83% of B2B buyers now prefer digital interactions with sellers, highlighting a drastic move toward online-first buying journeys.

At the same time, #enterprises are realizing that customer experience is now a key differentiator in #B2Bcommerce, not just pricing or product specifications.

It’s about building hashtag#scalable digital commerce ecosystems that support complex enterprise workflows, multiple channels, and evolving buyer expectations.

At StoreHippo, we are seeing enterprises increasingly adopt #headless, #AI-ready, and hashtag#omnichannel commerce platforms to stay ahead of this transformation.

The next decade of commerce will belong to companies that can combine flexibility, scale, and customer experience in their digital architecture.

Which B2B commerce trend do you believe will have the biggest impact in the next 3-5 years?

@StoreHippo @mystoreforindia
#B2Becommerce #DigitalCommerce #EnterpriseCommerce #EcommerceTrends #HeadlessCommerce #Omnichannel

[kriti @aggkriti]

The entire experience at the #AISummit was truly exhilarating. #AI is clearly the way forward, and at Mystore, we are committed to empowering #MSMEs to digitize and grow using AI-led solutions.

Being part of one of the most technologically advanced ecosystems, alongside Google, was an incredible boost. Engaging with distinguished leaders from government and industry stalwarts made the experience even more inspiring, truly beyond words.

A big thank you to Google Cloud Team for supporting Mystore and enabling our participation at the AI Summit.

We are grateful to our partners - Open Network For Digital Commerce (ONDC), @haqdarshak , @HowFrameworks , GAME - Global Alliance for Mass Entrepreneurship, and Sellmetric for collaborating on #MystoreMITRA, our AI-powered growth companion for MSMEs.

We’re excited to share a glimpse of the AI Summit through our lens.

@ncbn @DrMohanYadav51 @AshwiniVaishnaw
@anilarch @KoshyTK @mystoreforindia @ONDC_Official

[kriti @aggkriti]

We are excited to share that Mystore, powered by Google Cloud on the Open Network For Digital Commerce (ONDC) has developed a powerful AI Bot - Mystore MITRA, designed specifically to help India’s MSMEs go digital and grow faster.

If you are attending the Indian AI Summit at Bharat Mandapam, Delhi, do visit our stall to see the solution in action. We look forward to exploring how AI can transform your digital commerce journey.

We hope to see you there!

@mystoreforindia @GoogleCloud_IN @ONDC_Official

[kriti @aggkriti]

AI is transforming how businesses start, sell, and scale.
This February, see it come alive.

Discover how a powerful ecosystem is helping MSMEs go digital, get discovered, and sell across India.

Meet MSME Mitra - powered by the Open Network For Digital Commerce (ONDC), built on Google Cloud, and enabled by Mystore and partners. A unified solution designed to help MSMEs build their ecommerce presence, boost visibility, and grow with the right support.

📍 India AI Impact Summit 2026
🗓 February 16–20 | Bharat Mandapam, New Delhi

See it live:
- Launch an online store in hours, get discovered across the ONDC Network, and sell nationwide with Mystore
- Create digital catalogs in minutes using DigiCatalog by ONDC Network, an AI-powered image-to-catalog solution
- Instantly enhance and standardise product images with Google’s AI-powered tools
- Discover relevant government schemes and financial support via Haqdarshak
- Get structured business mentoring and growth guidance from HowFrameworks
- Enable access at scale for MSMEs nationwide through GAME

If you’re an MSME ready to move beyond local selling and build a scalable digital business, this is where your journey begins.

Visit Google Cloud’s AI for Growth & Innovation booth at Bharat Mandapam to experience MSME Mitra in action and explore what AI-led growth can mean for your business.

@SanjivIRS @AdilZainulbhai @KoshyTK @jainvibhor
@mystoreforindia @ONDC_Official

#IndiaAIImpactSummit #AIForGrowth #MSMEIndia #ONDCNetwork #DigitalTransformation #EcommerceIndia #GoogleAI #DigitalIndia

[kriti @aggkriti]

After working closely with fast-growing enterprises and large brands at @StoreHippo , one thing is clear that digital transformation isn’t about just going online, it’s about building systems that scale, adapt, and stay future-ready.

Here are 5 must-have features every enterprise should prioritise:

- A scalable, composable architecture that grows with the business without constant replatforming
- Deep integrations across ERP, CRM, OMS, logistics, and payments for seamless operations
- True omnichannel readiness across web, mobile, marketplaces, WhatsApp, and POS
- Automation and AI-led operations to improve speed, accuracy, and efficiency at scale
- Enterprise-grade security, governance, and reliability to support long-term
Enterprises that get these fundamentals right don’t just digitise, they future-proof their business.

Share it with us which of these has been the biggest challenge in your digital journey so far?

#EnterpriseTech #DigitalJourney #Ecommerce #SaaS

[kriti @aggkriti]

At Mystore, we believe every seller deserves a unique place to tell their story.

That’s why we’ve introduced Seller Storefronts - personalized, brand-dedicated online spaces within Mystore that enable sellers to create their own mini eCommerce websites.
https://t.co/sNT9PwFwUH

Why it matters:
- Strengthens seller visibility and brand recall
- Builds trust among buyers across India
- Enables every entrepreneur, from metros to villages, to go digital with ease

By democratizing #eCommerceforBharat, Mystore is helping small businesses grow, compete, and shine in the digital marketplace.

@ONDC_Official @mystoreforindia
#MadeInIndia #DigitalIndia #eCommerceForBharat #SellerEmpowerment

[kriti @aggkriti]

Over the last year, we’ve seen a lot of noise around AI pilots, new channels, and endless buzzwords. 2025 was the year of trying everything.

2026 will be the year of making it work.

The biggest shifts in ecommerce aren’t loud, they are structural. We’re moving from adding tools to integrating intelligence. Here is what the data is telling us:

- AI has evolved from a standalone feature into the fundamental operating layer of commerce, influencing one in every four retail decisions.
- Mobile is no longer just a channel but the default interface for commerce, with 78% of all transactions through it.
- Today, 60% ecommerce shoppers are from Tier II and III cities.
- There is a massive shift toward conversational scale. WhatsApp is delivering 98% open rates and redefining how brands talk to customers.
- India’s B2B ecosystem is undergoing a massive digital transformation, with the current market evaluation at $1.1 trillion.

Ready for the Reset?

Read our latest report - "The Ecommerce Reset of 2026", to discover how these structural shifts can help your brand scale.
Read Here: https://t.co/iLl2oY4YXB

At Mystore, we’ve already built the backbone: AI-driven, ONDC-enabled, and hyperlocal-ready.

@mystoreforindia @ONDC_Official
#mystore #ONDCNetwork #AIinEcommerce #DigitalTransformation #TechTrends #Innovation #EmergingTech

[kriti @aggkriti]

A big shoutout to Hon'ble Shivraj Singh Chouhan ji, Minister of Agriculture & Farmers Welfare, for his continued support to FPOs by purchasing their products through Mystore.

The entire Mystore team sincerely thanks and appreciates this gesture.

Let’s continue to empower SFAC India #FPOs on the Open Network For Digital Commerce (ONDC) with the support they truly deserve.

@ChouhanShivraj
@AdilZainulbhai @jainvibhor @mystoreforindia

#Mystore #ONDC #AmazingIndia #FPO #FarmerEmpowerment #FarmerProducers #DigitalCommerce #AgriInnovation #MakeInIndia #DigitalIndia

[ARYAHI FED FARMERS PRODUCER CO LTD @AryahiCo]

हम माननीय कृषि मंत्री श्री शिवराज सिंह चौहान जी का ऑर्डर प्राप्त करके अत्यंत प्रसन्न हैं।
छोटे एवं सीमांत किसानों का सहयोग करने और एफपीओ द्वारा उत्पादित शुद्ध उत्पादों को खरीदकर उनका उत्साहवर्धन करने के लिए आपका हृदय से धन्यवाद

[National Seeds Corporation Limited @NSCLIMITED]

गेंहू की DWR-162 किस्म उगाए, जो चपाती एवं बेकरी उत्पाद बनाने के लिए उत्तम है|
अवधि:115-120 दिन
उपज:42-45 क्विंटल/हे.

NSC स्टोर से 5 किलो बीज ऑर्डर करें@ https://t.co/RIXCHBSpSF मात्र 475/-रू. में|

#FarmSona @AgriGoI @ChouhanShivraj @mpbhagirathbjp @mkaurdwivedi @ONDC_Official

[National Seeds Corporation Limited @NSCLIMITED]

पालक की 'All Green' वैरायटी के बीज बोए और अपनी बैल्कनी में बढ़िया पालक उगाए|

NSC के ऑनलाइन स्टोर से 500ग्राम बीज का पैक ऑर्डर करे@ https://t.co/8CWaaiiL0Q मात्र 100/-रू. में|

#NationalSeedsCorpLtd #FarmSona @AgriGoI @ChouhanShivraj @mpbhagirathbjp @mkaurdwivedi @ONDC_Official

[kriti @aggkriti]

@googlecloud has been a pivotal part of Mystore’s Tech journey as we build and scale for millions of Indian sellers on the Open Network For Digital Commerce (ONDC) Network.

From powering secure, reliable infrastructure to enabling smarter, AI-driven commerce experiences, Google Cloud has been instrumental in helping us deliver a world-class platform to MSMEs, D2C brands, and Entrepreneurs across India.

Today, we’re excited to announce that our official Mystore case study is now published on Google Cloud, reflecting the collaboration, innovation, and shared vision that continue to drive us forward.

Read the case study here: https://t.co/LkQV749nCN

A huge shoutout to the Google team for walking with us on this journey and helping us unlock new possibilities for digital commerce on the ONDC Network.

Onward to powering the next million sellers!

@AdilZainulbhai @jainvibhor @mystoreforindia @ONDC_Official

#Mystore #GoogleCloud #ONDC #DigitalCommerce #EcommerceIndia #TechInnovation #MSME #StartupIndia #SaaS #AICommerce
#MadeInIndia #DigitalIndia #Partnerships #CaseStudy

[kriti @aggkriti]

A brand new feature is about to drop, one that will make selling smarter, faster, and more effortless than ever before.

At Mystore, we’ve always believed in empowering Bharat’s sellers with cutting-edge technology, and this time, we’re taking it a step further.

Whether you’re a local entrepreneur or an established brand, this update is designed to simplify your Ecommerce journey.

Stay tuned. The future of selling is getting a major upgrade.

@mystoreforindia @ONDC_Official #EcommerceForBharat #Innovation #DigitalIndia #SellersFirst