Andrew Warren-Payne

Marketer/analyst. Creating content for martech, B2B trade media and agencies. Managing Director and Founder @market2marketer

[Andrew Warren-Payne @agwp]

Along with my contributions to The Guardian, BBC Radio 4 and even Wetherspoon News, I can now add Private Eye to the list.

[Andrew Warren-Payne @agwp]

@AnjaliEnjeti You probably won’t find the Queen, but you know you have her if the bees head into the box / bucket by themselves as they follow her scent.

Bedsheet helps to both catch any loose bees that fall down, and to make it easier to see them walking in.

End result:

[Andrew Warren-Payne @agwp]

@AnjaliEnjeti The equipment needed is highly technical.

Actually, I’ve used:
- Old water dispenser on telescopic pole
- Bucket or cardboard box to collect bees in.
- Bedsheet
- Brush

[Andrew Warren-Payne @agwp]

@danbarker P.S. I’m also concerned that if they are looking at LBS because a firm recruits from there, that firm *might* have a snobbish opinion of such courses. Not everyone knows this and may part with cash without knowing.

[Andrew Warren-Payne @agwp]

@danbarker It does offer a brand-name seal of approval that the basics will have been covered, but I’m concerned that prospective students will overweight its value. A portfolio built using free/cheap tools would be more impressive but for time-poor people that might be unrealistic (2/2).

[Andrew Warren-Payne @agwp]

Conversion rate optimisation fail ⁦@CostaCoffee⁩ - why on earth would you change the menu screen roughly EVERY 5 to 10 SECONDS before anyone has a chance to read it?

[Andrew Warren-Payne @agwp]

Even the super basic public guidance from @NCSC says private orgs should ask “Are there really no corporately available solutions that will achieve the same goal?” adding “you shouldn't use any of the apps for SECRET or above”. https://t.co/HXXBkD5r1v

[Andrew Warren-Payne @agwp]

If this is true, the use of WhatsApp (particularly if on a personal mobile phone - and with someone known to exploit vulnerabilities) for the highest level of government business is a huge security risk. It also suggests official records are unlikely to be kept.

[Jack Blanchard @Jack_Blanchard_]

🚨 Boris Johnson in "regular" WhatsApp contact with Saudi dictator Mohammed Bin Salman, the Times reports today.

What could possibly go wrong

[Andrew Warren-Payne @agwp]

@Seanog1982 In most cases, I think just hyperlinking the relevant text is sufficient. For something more robust, I’d use a variation of AMA i.e. numbers in brackets like (1) where 1 is linked to source or to refs at bottom of page - see https://t.co/TpWHxxvlRm

[Andrew Warren-Payne @agwp]

Agreed.

This is why I either use Google Scholar (academic search) or add a site: search operator in many queries.

Or I search/ask Reddit.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

The more you know about a sector, the less you trust Google.

e.g. I have 30 or so recipe websites I trust, but they never rank in ~top 3 pgs. I trust 20 or so CROs, but they don't either. Same w/ men's clothing, video game reviews, travel tips.

Does everyone experience that?

[Andrew Warren-Payne @agwp]

@Seanog1982 Also I’d keep your eyes peeled for Microsoft’s Notion replacement - Loop https://t.co/PNWEmIG39N

[Andrew Warren-Payne @agwp]

@Seanog1982 Where I need good referencing, Zotero is great. Evernote for web clipping other stuff. Notion also very good and if you are ok with a steep learning curve try Obsidian (1/2)

[Andrew Warren-Payne @agwp]

The Master of Arts degree at Oxford, Cambridge and Dublin has been doing heavy lifting for a few centuries… got mine for £50 and a few words of Latin https://t.co/17wFifuhrI

[Kendall Pennington @Kenny___Rose]

those harvard business school online certifications be doing some heavy lifting on linkedin lmao

[Andrew Warren-Payne @agwp]

@BBCSangita If we don’t have “free will”, do we have the “choice” to be happy? Free will is a topic of much debate https://t.co/hT4F16vPIa

[Andrew Warren-Payne @agwp]

Dawn Butler or any MP should be able to call out another when they lie - especially in the Commons.
A sad state that it is easier for an MP to tell porkies in Parliament than for another to call them out for it. Archaic rules hinder accountability.

[Dawn Butler ✊🏾💙 @DawnButlerBrent]

@sajidjavid Liar.

[Andrew Warren-Payne @agwp]

@Dominic2306 I think we need to think of what ideals will win the public imagination for environmental protection. Case study: US ideals of the romantic wilderness etc. in 20th C https://t.co/Y3htCj0cmk

[Andrew Warren-Payne @agwp]

Clearly I shouldn’t have given up on my Clickbank dreams in 2008.

Looking at this, I just didn’t hustle hard enough. 🙃

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Seriously, what is happening to marketing Twitter? And how do I go back to the before times?

[Andrew Warren-Payne @agwp]

@danbarker “Slice Me Nice” by Fancy. He was besties with Siegfried and Roy. https://t.co/IdjmJ4r6ub

[Andrew Warren-Payne @agwp]

I’ll admit, I’ve often discounted PR as an option. Partly as I’ve considered it harder and less guaranteed for B2B vs other tactics.

I’d love for this guide to show me how and prove me wrong.

[Mark Rofe @iamrofe]

I'm thinking of putting together some sort of guide to Digital PR.

Could you answer this tweet with:

1. Any questions you have about digital PR / how to get media coverage.

2. If you'd be interested in it.

(And do retweet if your followers might be interested)