google is seeing search eaten by
-video search (tiktok, reels, etc) which work better for things like food, leisure, experiences
-communities where people want the "real answers" from other members vs. SEO juiced pages
-embedded search tools within applications
Last week, we shared about how we will soon identify individual passages of a web page to better understand how relevant a page is to a search. This will be a global change improving 7% of queries:
https://t.co/iQoXktmSkt
In this thread, more about how it works….
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Wow, huge news. Google confirms that various user engagement signals will become official ranking factors in 2021, such as:
- mobile-friendliness
- load time
- safe-browsing
- stability of content
- HTTPS
- intrusive interstitials
h/t @glenngabe
https://t.co/zzK7rvPLaT
Have a laugh 😂 Post COVID memoir titles by the eComm team:
📅 Always busy, with nowhere to go
💄 A glow up story!
👶 Dummies guide to working from home with kids
🌵 Bringing outside, inside: A Guide to houseplants
🛍️ Shopaholic in COVID19
👖 Go Ahead, Wear Black Leggings All Day