AireStream

We help your business get recommended on AI search and convert that demand into sales

[AireStream @Aire_Stream]

Thread: If a process repeats, it’s a candidate for automation 🧵👇

[AireStream @Aire_Stream]

Your website traffic looks fine.

But enquiries are down.

Here's why:

Prospects research with AI now. Never visit your site.

Check if you're visible (30 seconds, free):
https://t.co/lpvvPolVbS

Most UK firms score 34/100. What's yours?

[AireStream @Aire_Stream]

When prospects ask ChatGPT for recommendations in your industry, do you appear?

Most UK professional service firms: 14% visibility.

Get your free score in 30 seconds:
https://t.co/pK2axmkHkT

[AireStream @Aire_Stream]

@lilyraynyc The correlation works both ways though.

Good SEO signals help. But we've tested firms with strong SEO that still score under 12% AI visibility.

The gap is usually third-party validation. AI trusts what others say about you, not just what you say about yourself.

[AireStream @Aire_Stream]

@semrush This shift is exactly what we're seeing in testing.

UK firms with scattered presence score 8-12% AI visibility.

Same firms focused on credible third-party sources: 45-60%.

Quality signals beat volume every time now.

[AireStream @Aire_Stream]

@gaetano_nyc Half right.

Tools don't manufacture credibility. But they expose the gap between what you think exists and what AI actually sees.

Most firms assume they have the signals. Testing proves they don't. That's where the value sits.

[AireStream @Aire_Stream]

@jmoserr The real issue isn't Claude vs agency.

It's optimising for Google when buyers are researching with AI tools.

Revenue down 87% might be because prospects never see those incredible charts. They're asking ChatGPT for recommendations and getting other names.

[AireStream @Aire_Stream]

@jasonlk Building is half of it. The other half is being findable when buyers research.

94% of B2B buyers now use AI tools before contacting vendors.

If you're not visible when they ask ChatGPT or Perplexity for recommendations, they never discover what you built.

[AireStream @Aire_Stream]

@KateBour Also true for AI recommendations.
Generic positioning = invisible to AI.
We test UK firms regularly. Those who sound like everyone else score under 10% AI visibility.
AI can't recommend what it can't differentiate.

[AireStream @Aire_Stream]

@darasoba llms.txt helps. It's not the strategy.
Most firms we test have perfectly crawlable sites and still score under 15% AI visibility.
The gap is almost always entity clarity and third-party corroboration, not file structure.
AI needs to trust what you say, not just read it.

[AireStream @Aire_Stream]

@aleyda @jbobbink Useful for technical readiness. The gap most firms miss is different though.
A perfectly optimised site still won't appear if AI has no idea what you do or who you serve.
Clear positioning and clarity will beat technical signals every time.

[AireStream @Aire_Stream]

@businessbarista @kippbodnar @HubSpot The 60% stat is the one that matters most.

Google dominance means nothing in AI search. Different systems = different rules.

We tested 100+ UK service firms. Average AI visibility score: 12%.

AEO is incredibly important in client acquisition- this just shows it.

[AireStream @Aire_Stream]

@aleyda The CTR stat is real. But it misses what's actually happening.

Buyers aren't clicking AI results to visit websites. They're using AI to build shortlists before visiting any website.

That's a different problem entirely. One that traffic metrics won't show you.

[AireStream @Aire_Stream]

@semrush Good checklist. But most firms haven't done step one yet.

We tested 100+ UK businesses. Average AI visibility score: 12%.

Before optimising, find out if you even appear when a prospect asks ChatGPT "best [service] in [city]."

Foundation first.

[AireStream @Aire_Stream]

@aiktp_com @rustybrick The webinar might show you the tools, but the real shift is understanding how AI models decide which businesses to recommend.

[Barry Schwartz @rustybrick]

MegaWebinar: SEO in the age of AI https://t.co/Nw4f6GYwps

[AireStream @Aire_Stream]

@semrush It’s not just important to copy the prompts- the real value comes from understanding what you’re trying to achieve from the prompts

[AireStream @Aire_Stream]

A quiet shift 🤫

AI search isn’t loud.
There wasn’t a single “big switch-on” moment.

It’s a quiet shift in how decisions are made.
Those who adapt early build leverage.

Those who wait usually pay more later.
Worth thinking about.

[AireStream @Aire_Stream]

@auralix4 Amazing work!

[AireStream @Aire_Stream]

@Mike_Scully_ Boosted AI Visibility for Businesses

[AireStream @Aire_Stream]

@auralix4 Authenticity is key- even using AI can erode this