Hussein Okasha

aisolutionsbase

[Mario Joos @MarioJoos]

🚨Important thread: The YouTube algorithm actually changed, for the worse. (+Data)

I’ve been thinking a lot about whether I should or shouldn’t address this publicly. I’ve already talked to some people within YouTube, but I don’t believe the word of a single person, meaning me, will be enough to encourage change. At least not quick change.

Before I begin, a direct note to all my friends at YouTube, I truly respect what you’ve been doing in the past year, and I know you’ll take this problem seriously, but I’m also aware that you’ll often have your hands tied and there isn’t much you can personally do. I won’t reveal any sensitive information that people can’t find out by themselves.

Let’s begin.

A few months ago, creators of all sizes started noticing a significant change in the overall performance of their channels. Usually this is related to the overall behavior of audiences, however, this one felt different. It wasn’t just one or two channels, it was every single channel I was working on (and more). These are channels that pull 100 million to 1 billion views per month at times.

At first, I was like: alright, let’s find out where we’re going wrong. Maybe we’re missing something. However, after weeks and months, no answers were found. This is very frustrating, not only for myself but also for the creators who are relying on these answers to maintain their channel, business and livelihood.

But that’s when we made a breakthrough, a way of looking at data that we had missed.

You see, this entire time we were analyzing the channel as a whole, new and old videos combined. However, we weren’t focused on isolating older content, specifically content with a publish date older than one month.

That’s where, for the first time, we noticed something unusual. We saw a complete crash in short form views on content older than one month. (see image)

What we found was that somewhere in the middle of September, YouTube had pushed a significant change in their short form algorithm which impacted nearly every short form creator across the platform. Why is this a problem? Because it affects every creator we all care about. It didn’t matter if you were a smaller creator or one of the top ten creators, we haven’t found many people who were spared. I’ll leave a brief explanation at the bottom so you can check your own channel.

And these weren’t just entertainment or educational creators, it was both.

What we found is that YouTube seems to have implemented a change that strongly prioritizes content uploaded in the last month, roughly 28 to 30 days, we’re still unsure.

But what impact does this have, and why do I believe this is something that should be brought to light?

The first impact is that we’re seeing a shift away from quality to quantity. Often, creators live off the revenue generated, not just Adsense, from these bigger content pieces. A strong portion of this revenue comes from their back catalog, meaning older content. With this change, you’re increasing the importance of high volume uploads in the first 30 days.

What do I believe is happening, and why is this change going through?

I believe there are two reasons why YouTube is pushing this change.

First, to hit certain targets with Shorts. Plain simple, I don’t believe this is a “what’s best for the creator” type of play, it feels more like a “we want to compete with TikTok” type of play. Not unreasonable, even if the creator gets hurt by it short term. I’m just trying to think from a corporate point of view.

The second reason, which I believe to be the actual leading reason, is a push for recency, freshness or novelty, whichever term they would choose to use. But if this is the reason, there’s a massive overcorrection happening. Some content needs that freshness: news, streaming highlights, medical information. However, this isn’t true for all types of content. Some content from years ago is just as good today.

We have noticed that certain top content pieces, individual videos, still get a significant amount of views, so it looks more like prioritization than anything else.

Regardless, while in private I find it fun to refer to this situation as “the flattening”, in reality this is a very concerning moment where simple ideas turn into a massive hit toward the creator economy. And this is just the tip of the iceberg of changes that have been affecting people.

It’s important that changes on the platform aren’t just focused on the consumer, but the preservation of a healthy creator economy that allows creators to grow their business, teams, and create better content. Without a focus on both the creator and the consumer, you’ll quickly run into an issue of low quality slop that makes people want to go elsewhere.

If there’s any call to action here for you, whether you’re a creator or a viewer, I strongly encourage you to leave your thoughts here to encourage YouTube to rethink this decision, or at least optimize it so that it’s also regarding the importance of keeping a healthy creator economy. Share your thoughts, and even data from your own channel, because this will be seen by people who have the power to make change.

Disclaimer: I’ve left out some sensitive information. However, if you want to check this for yourself, go to Analytics, click on Advanced Mode, filter by Content Type (Shorts), filter by Publish Date (for example any short published from Jan 2025 to Jun 2025), set the data to Last 365 Days and take a look at the change happening around September. I think you can imagine why it took so long for us to find out where the issue began.

Thanks for reading this post.

[Africa First @AfricaFirsts]

Most Visited Countries in Africa since 2020.

2020 — Egypt 🇪🇬 (3.7 Million Visitors)

2021 — Egypt 🇪🇬 (3.7M )

2022 — Egypt 🇪🇬 (11.7M)

2023 — Egypt 🇪🇬 (14.9M)

2024 — Morocco 🇲🇦 (17.4M)

2025 — Morocco 🇲🇦 (19.8M)....... Show more

[Atlas Press @realAtlasPress]

“The smartest people are all Self-taught, even if they went to school.”

—Naval Ravikant

[Arjun Khemani @arjunkhemani]

.@naval on @elonmusk: He is a perennial risk taker. He’s always willing to start over. He doesn’t have any pride about being seen as successful or being seen as a failure.

“I’m always struck by the Elon Musk story where he did PayPal… And he said something along the lines of: ‘I made $200 million from the sale of PayPal. I put $100 million into SpaceX, $80 million into Tesla, $20 million into Solar City, and I had to borrow money for rent.’

This guy is a perennial risk taker. He’s always willing to start over. He doesn’t have any pride about being seen as successful or being seen as a failure. He’s willing to put it all on the line.

Even now, his new startup is the USA. He’s basically trying to fix it like he would fix one of his startups.

It’s a willingness to look like a fool and a willingness to start over.

A lot of people just don’t have that. They become successful or rich or famous, and that’s it, they’re stuck. They don’t want to go back to zero. And creating anything great requires zero to one. And that means you go back to zero. And that’s really painful and hard to do.”

[Naval @naval]

You can’t promise success, but you can promise that you’ll give it your all.

[Naval @naval]

How to Get Rich (without getting lucky):

[Mario Nawfal @MarioNawfal]

🚨🇺🇸ZARA AND APPLE TEAM UP FOR AR SHOPPING

Is this the future of e-commerce?

https://t.co/rbqrJ3w83k

[MrBeast @MrBeast]

Hey billionaires! I’d love to take some of your unfathomable wealth and use it to complete whatever philanthropic project that matters to you for a video on our beast philanthropy channel! (100% of all the revenue on this channel goes back into the charity) ❤️❤️

[Naval @naval]

You don’t want fame, you want respect.

Respect comes from living up to their standards.

You don’t want respect, you want self-respect.

Self-respect comes from living up to your own standards.

The same standards that you apply to other people.

[TED Talks @TEDTalks]

What is an AI anyway? Microsoft AI CEO @mustafasuleyman offers a compelling new vision for the future.

Learn more about where AI is heading by watching his full #TED2024 Talk here: https://t.co/SqaV5aEohT

[Lex Fridman @lexfridman]

We take awesome new things for granted way too fast.

For example, the existence of the Internet still blows my mind.

Especially given that it mostly remains free from government control. Let's keep it that way!

[Naval @naval]

In real estate, you make money on the buy.

In business, you create money in the build.

In finance, you extract money on the sale.

[Alex Hormozi @AlexHormozi]

A good partner tells you what it would take to make your idea happen.

A bad partner will tell you all the reasons it won’t work.

They’re your biggest asset or greatest weakness. Know which one you’ve got.

[Dr. Mohamed Hossam Khedr @mohamedhossam]

إذا وجدت صاحب مشروع تجاري وأعجبك عمله وأعجبك مشروعه وأردت دخول المجال معه فلا تشاركه في فرع جديد للمشروع نفسه ولا تنشئ معه مشروعا تجاريا مشابها باسم جديد مع احتفاظه بمشروعه الحالي.. الخيارات السليمة هي:

1. الدخول شريكا في مشروعه الحالي..
2. إنشاء مشروع تجاري جديد بعد إغلاق مشروعه الحالي تماما..
3. الدخول في فرع جديد بنظام الامتياز التجاري (استئجار العلامة التجارية)..

لكن لا تشاركه في فرع جديد للمشروع نفسه ولا تنشئ معه مشروعا تجاريا مشابها باسم جديد مع احتفاظه بمشروعه الحالي..

#من_كواليس_الاستشارات

[المخبر الاقتصادي - Mokhbir Eqtisadi @MokhbirE]

مع بعثة النبي (صلى الله عليه وسلم)، بدأت الدولة الإسلامية تخطو أول خطواتها، فكيف امتلكت نظامًا ماليًا خاصًا؟ وكيف خرجت أول عملات إسلامية للنور؟

تعرفون ذلك وأكثر في الحلقة الأولى "النقود" من سلسلة رمضان المنتظرة "اقتصاد الحضارة الإسلامية"..

شاهدوها الآن من الرابط في التعليقات وشاركونا تعليقاتكم

#المخبر_الاقتصادي

[Mohamed Aboulnaga @nagaty]

https://t.co/bRHbUm2ltN
#podcasts

[Hatem elwaer @Hatem_elwaaer]

#رمضان1445 الليلة الأولى من #صلاة_التراويح بأمريكا.

[ناصر العقيل @NaserRocky]

إقرأ
وربك الأكرم

[Mohamed Aboulnaga @nagaty]

هحكيلكم قصة غريبة جدا حصلت معاية انا شخصيا ... سنة ٢٠١٢ كان عندي شركة فيها حاجة كدة مش مريحاني... مش عايز اقول حلال و حرام بس مكنتش مرتاح وقتها... كنت مش حاسس ان دي الحاجة الانا عايزها بالظبط و في تفصيلة فيها كدة كنت شاكك فيها انها " شغل يرضي رينا" ... المهم مع الوقت حبيتها... اتعودت عليها و حللتها لنفسي بكل الطرق و ابتدت اروح اسأل ناس انا عارف انهم هيقولولي تمام مفيش مشكلة. و كبرت فيها اوي اوي اوي ..في مايو ٢٠١٣... صديق ليا حصل له ابتلاء كبير فسافرنا عمرة انا و هو و شخصين كمان... في المدينة بعد صلاة الفجر عند باب ٣٨ في المسجد النبوي او ما بين باب ٣٧ و ٣٨ للدقة قابلت شيخ جميل قولت له " انا حاسس اني بعمل حاجة غلط بالشغل دة اعمل ايه" الراجل سألني شوية اسئلة و كتبني وصية علي ورق العليه لوجو الاوتيل بالصدفة كان معاية هو و القلم البيبقوا جنب السرير في الاوضة كنت حاططهم في جراب كدة في ضهر سجادة الصلاة علشان اكتب ادعية في السجادة البتتمسك زي الشنطة كدة... من الوصية كان بيع اسهم الشركة دي و احطها في حاجة تانية ترضي ربنا و ابقي مرتاح... رجعت مصر بيعت الاسهم دي في اسرع وقت " بالبخس" بعتها بحوالي ١٠٪ من قيمتها او اقل من الرقم الانا كنت مستنيه منها بعشر اصعاف لاسباب معينة... مردتش اقاوح وقتها في السعر علشان كنت قلقان اصلا من مصدر الفلوس لو في شبهة حرام بس كلام الشيخ كان مطمني قولت اكيد هو فاهم اكتر مني لو غلط كان قالي وزعها ... اخدت الفلوس و رجعت بس فلوس كانت عليا لناس مقربين مني و الباقي استثمرتوا زي ما هو في شركة تكنولوچيا وقتها... و الله العظيم الفلوس دي كانت سبب تغيير عظيم بفضل ربنا قم الراجلً دة و كانت سبب اني اشتغلت بقلب في الشركة بتاعت التكنولوچيا و عمات مل العندي و استحملت كلً حاجة وقتها و الفلوس دي و بفضل الله رجعت اضعاف الخسرته و زيادة بفضل الله بعد ٦ سنين من استثمرها...
الحديث الرن في ودني وقتها "من ترك شيئا لله عوضه الله بخير منه "
نصيحة لوجه الله البيعمل حاجة او شغال او شغالة في حاجة و مش مرتاحين و حاسين انها حرام او فيها شبهة او فيها احساس مش صح سيبوها فورا!!! و الله بجد
و نبدأ حاجة جديدة مرتاحين لها و الله الموضوع دة رهيب... و مش فلوس بس كل حاجة بتتعوض لو النية سليمة و الله... انا كنت ماشاء الله كبير جدا في المهنة الاولي و بفضل الله و ستر الله بقت اكبر في مهنة تانية خالص بعد سنين اهو ماشاء الله و لا حول و لا قوة الا بالله... و راضي اموت دلوقتي عادي وقتها مكنتش قادر احس اني ممكن انام مصحاش...دلوقتي كل يوم و انا داخل انام ببقي موافق اني مصحاش و بستغفر الله علي كل غلطات في اليوم منغير ماحس انه دنب كبير مش عارف انام منه و بفوض امري لله و الاحساس دة بقي ميجيش ابدا لو في ١٪ في الشغل مش مريح #الحمد_لله #اسف_علي_السي_مور #سيبوها_علي_الله