Andrew Kaback

1st employee and product lead on the content authenticity initiative @ContentAuth at @Adobe | views are my own

[Andrew Kaback @akaback]

see below:

[LeBron James @KingJames]

That 330 kid cooking right now!

[Andrew Kaback @akaback]

@DKThomp I actually think basketball is the canary in the coal mine. Sports are fun because of randomness. When everything is efficiently optimized on every play, it’s boring. 3’s are just such a hack that it’s happened clearest and fastest in basketball.

[Andrew Kaback @akaback]

@Trace_Cohen Wanting insight is just human. Whether health, finances or enterprise operations, people check dashboards because they want to. I’d guess we go the other way, AI will make it so you can add/curate dashboards on the fly without endless scroll of confusing dashboards from others

[Andrew Kaback @akaback]

@jason_kint such a weird feeling growing up in BCS era

Because the Bucks look pretty darn good.

bad execution in the red zone. but drive for drive, the Bucks look to be able to be dominate in the playoffs.

It’s just such a different mindset. Would have been a killer loss 10 years ago

[Andrew Kaback @akaback]

@DKThomp @SeanTrende IIRC it was pretty seasonal based on when the Nile flooded and agriculture was done. So it was done with workers that would have otherwise been idle

[Andrew Kaback @akaback]

@IvanTheK @conorsen problem is blue chip media only speaking to a tight circle of a similarly minded slice of the population.

they haven’t endorsed an R for Pres since it started in 76. I understand thumbs tipping scales arguments, but what is the counter argument for why the endorsement matters?

[Andrew Kaback @akaback]

@TheStalwart sports are such a shared experience. people see friends and family, who they used to enjoy watching games with, fall into problematic gambling and it changes the nature of watching the game together - and ultimately the relationship.

[Andrew Kaback @akaback]

@Souf_Oaklin Is Gene’s Place gone? What about the four dollar pitchers?

[Andrew Kaback @akaback]

@Yair_Rosenberg many just don’t get the difference with Jewish peoplehood being a separate thing from the faith-group of Judaism.

I think that’s been one of the big surprises to me post Oct 7. Just how misunderstood Jewish identity is in mainstream culture.

[Andrew Kaback @akaback]

@ReubenR80027912 @AlecMacGillis volume shifts

[Andy S. Parsons @andyparsons]

This is certainly the way, and it is happening, achievable now with an open standard and open-source tooling: @ContentAuth @C2PA_org

[Andrew Kaback @akaback]

@besttrousers What is the real number? Like, what % of Americans are living the gist of what most people imagine to be living paycheck to paycheck, with high financial stress and extremely limited flexibility for emergencies?

[Andrew Kaback @akaback]

@JewishPolicy Do you have cross tabs available? Particularly for US Jews actively opposing?

[Andrew Kaback @akaback]

shabbat shalom. שבת שלום.

[Yashar Ali 🐘 @yashar]

Telling Jewish people that their concerns for antisemitism are overblown, in their heads, an attempt to victimize themselves further, and a form of hysteria is simply another form of antisemitism that only serves to confirm their legitimate fears.

[Content Authenticity Initiative @ContentAuth]

Today at Adobe MAX, in collaboration with our industry partners and the creative community, we launched a new era for digital content transparency with the Content Credentials icon.

"We believe Content Credentials empower a basic right for everyone to understand context and more about a piece of content," writes Andy Parsons, Sr. Director at the Content Authenticity Initiative (CAI).

"We see a future where consumers will see the icon – a minimalist pin containing the letters CR that can be etched into images and video, providing a transparent view into what changes were made along the way to the media asset — on social platforms, online news sites and digital brand campaigns, and habitually check for Content Credentials just like they look for nutrition labels on food."

Now with nearly 2,000 members, the CAI community's growth this year is testament to the shared urgency to bring transparency, safety, and accountability to the content we create and consume online. We're thrilled to welcome recent members CEPIC, Dentsu, Omnicom Groupe, National Geographic Society, National Public Radio, Photoshelter, and Publicis Groupe.

Learn more and see how leading brands Leica Camera, Microsoft, Nikon, and Publicis Groupe are integrating Content Credentials in their products at a global scale.

🟡 Read https://t.co/c0K0IapFhi

#adobemax #contentcredentials

[Andrew Kaback @akaback]

@Browns @OgboOkoronkwo What is with this font?!?!? 😣

[Andrew Kaback @akaback]

nice day to remember that the warriors blew a 3-1 lead

[Techmeme @Techmeme]

A look at C2PA, a standard that relies on cryptography to encode provenance information of media content, started by Adobe, Arm, Intel, Microsoft, and Truepic (@taterymo / MIT Technology Review)

https://t.co/HG67at9PWR
https://t.co/fzeF8wAWrt

[Andrew Kaback @akaback]

@TheStalwart @tracyalloway Planning anything special for the wedding bands? Or just going with the gold standard ones?

[Andrew Kaback @akaback]

@ProfSchleich @TheLocalLens this is a great idea!

tugs at the most challenging problem in AI (or automation in general). What makes something noteworthy / newsworthy to a human? And more importantly, how do we get a big red arrow saying “this thing here is the important thing you should care about”?