Akarsa Studio

Brand, content and performance studio for luxury real estate and jewellery. We publish the numbers behind our work.

[Akarsa Studio @akarsastudio]

@samdiaztech Using AI video daily here too. Honest question: what's still the slowest part for you, generating shots or fixing them so they match? For us it's keeping one product looking identical across 10 cuts.

[Akarsa Studio @akarsastudio]

@PadaveShubham @MumbaiMetro3 Fair point. Plus: naming rights pay for upkeep without fare hikes. Minus: brand first and people start calling a landmark by a bank's name. Easy fix: station name first, sponsor after, in smaller type. The place should outlive the sponsor.

[Akarsa Studio @akarsastudio]

@subratkar The ones that scaled kept one dish people would cross the city for. MTR's breakfast, Paradise's biryani. The ones that went "multi-cuisine" to grow lost the reason anyone came. Which brand do you think stayed most itself after expanding?

[Akarsa Studio @akarsastudio]

Repeat your best ad before you replace it. You got bored of it long before most of your customers even noticed it.

[Akarsa Studio @akarsastudio]

@namanbuildai @X Welcome to the club. One marketing habit that saves months: write down the exact sentence your first 10 users used to describe their problem, then use their words in every post and landing page. What's the SaaS, and who's it for?

[Akarsa Studio @akarsastudio]

@BoredFritz Honestly the reuse is the smart part. Holiday ads win on repetition, the trucks ran for decades. The miss is that the AI version never earned the nostalgia the old one had. You can repeat a memory. You can't repeat a render.

[Akarsa Studio @akarsastudio]

@pranavpiyush Every ad manager feels like it was built by people who never had to launch a campaign at 11pm before a sale. The spinner is the platform asking "are you sure you want to spend money?" Which one's been worst for you so far: ChatGPT ads or good old Meta?

[Akarsa Studio @akarsastudio]

@Bogzabs96 Solid map. Plus: Research sits first, so scripts start from customer words, not prompts. Minus: there's no folder for what flopped. The losers tell you which hooks to stop testing, and that's where most AI ad teams quietly burn budget.

[Akarsa Studio @akarsastudio]

@SreeramRamdas Respect for naming clients and sharing data instead of a vague 'we're pivoting' post. Curious what finally broke it: the margins, or the 60-90 day payment cycles? In Indian B2B supply it's often not the work that hurts, it's the wait for the money.

[Akarsa Studio @akarsastudio]

@CyclesDaProto Fair. Most ads that get reported aren't bad because they're AI. They're bad because nobody checked them: melting hands, fake text, a product that changes colour mid-ad. AI used as a shortcut gets reported. AI with a human editor usually goes unnoticed.

[Akarsa Studio @akarsastudio]

no video from me, i'd rather prove it on your accounts. send one of the 3 clients' fb pages and i'll write up exactly what i'd change in their lead ads, free, by tomorrow (akarsa studio, meta and google ads). to quote a monthly fee properly: what does each account spend a month, and what's a booked lead costing now?

[Akarsa Studio @akarsastudio]

a drop right after a run of campaign changes is usually traceable: the change history shows which edit broke it. we run google and meta ads for ecom brands (akarsa studio). export the last 90 days of change history and i'll write up what i'd roll back first, free. what's the monthly spend, and what roas were you at before it fell?

[Akarsa Studio @akarsastudio]

@buildwithboo Guilty too. Our test before posting: would a bakery owner with 12 minutes between orders read past line two? If not, it was written for peers, not buyers. Swap the framework for one real before/after from a shop like theirs.

[Akarsa Studio @akarsastudio]

@ritiksahni22 Respect the stance. Plus: winning on merit builds a brand that travels anywhere. Minus: for consumer products here, "made in India" still earns first trust for free. Our call: lead with the product, let origin be a bonus, never the pitch. For devtools, fully agree.

[Akarsa Studio @akarsastudio]

Want a better ad brief? Read your return and refund reasons. Every "not what I expected" is a doubt your ad never answered.

[Akarsa Studio @akarsastudio]

@maescomett It's a hostage note with a hashtag 😅 Better move: post the best 15 seconds as the video itself. If the hook lands, saves come on their own, and you've also learned which part to open with.

[Akarsa Studio @akarsastudio]

@imtomcurry Depends what you sell though. A snack brand can ride word of mouth, a Dubai villa rarely does. Isn't the real test whether each extra rupee of paid makes money, not whether you need paid at all?

[Akarsa Studio @akarsastudio]

@TheCopyTitan Half true. Plus: copy is where the angle gets sharp. Minus: on Meta, the first 3 seconds of visuals sell before anyone reads a word. Strategy is choosing who, which pain, what proof. Copy is just one place that shows up.

[Akarsa Studio @akarsastudio]

before you blame meta for pricier leads this month, open the ad level breakdown. usually one ad is eating most of the spend and the rest never got a fair run. fix that first, then worry about cpm

[Akarsa Studio @akarsastudio]

a lot of small ad accounts split a tiny budget across 5 or 6 campaigns. at $10 a day each, none of them gets enough results to learn anything. one campaign, one offer, the whole budget, then judge it