Game 4 of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs is now the most-viral NBA game ever on social media, generating 3 billion views and counting. Additional engagement highlights for Game 4:
🏆 The series has now generated 8 billion views and counting across social media, the most ever for the NBA Finals (previous record: 6.2 billion views in 2025).
🏆 NBA-related topics trended No. 1 worldwide on X for eight consecutive hours
🏆 Most-viewed game recap ever on the NBA’s YouTube channel
Game 5 tips off tomorrow at 8:30 p.m. ET on ABC.
#SportsEmmys Noms for Sports Documentary Series – Serialized:
- Built in Birmingham: Brady & the Blues (Whisper TV)
- The Clubhouse: A Year with the Red Sox (Netflix)
- @F1: Drive to Survive (Netflix)
- Full Court Press (@espn)
- Quarterback (Netflix)
- WWE: Unreal (@netflix)
Sources: Syracuse is working to finalize a deal to hire Siena coach Gerry McNamara as the school’s next head coach, per me and @jeffborzello. McNamara won a national championship as a player at Syracuse and led Siena to the NCAA Tournament this year.
In the first game of the post-Rafael Devers Era, the Boston Red Sox extended their winning streak to six games with a 2-0 victory against Seattle. Boston is currently in possession of the final wild card spot in the American League.
The Boston Red Sox are calling up infielder Marcelo Mayer, one of the top prospects in baseball, sources tell ESPN. With Alex Bregman injured, Boston needs infield help, and the 22-year-old Mayer -- who's hitting .271/.347/.471 at Triple-A -- will get the first shot at his ABs.
Free agent F Cole Swider plans to sign a two-way NBA contract with the Detroit Pistons, sources tell ESPN. The former Lakers and Heat shooter averaged nearly eight points for the Pacers in preseason.
Season three of #44Films keeps rolling with former 🇨🇦 Olympian and all time @CuseSB great Jenna Caira’s story! Directed by recent @NewhouseSU grad Adam Lewis!
While the world's eyes are on the Paris games, 44 Films takes a look back at @CuseSB legend and former Olympian Jenna Caira becoming the first Orange softball player to have her jersey retired.
#44Films | @NewhouseSports
Free agent G Cole Swider has agreed to a one-year, non-guaranteed deal with the Indiana Pacers, sources tell @ThAthletic @Stadium. Swider had an impressive Summer League for Heat, averaging 13.5 points and 49.1 percent 3-point shooting on nearly seven 3s attempted per game.