I'm building Shahi Serve, an authentic offering of Kebabs and Curries - ready to eat!
think Galouti kebabs. Chicken kali mirch. Mutton dum gosht ;)
let's go!
There's design work happening in the background that we're not talking about yet. But it matters how you receive the food, how it's presented, how it feels, all of it changes the experience.
#shahiserve#founder#foodbrand
@AnshulGains Exactly, add proper mutton or chicken to that, and you've got it. The fancy stuff distracts while real protein, real ghee, real food is the whole game
@lifestyle_ie Absolutely get evaluated. But prevention starts with what's on your plate. Iron, B12, digestion healththey all trace back to adequate meat protein. It's foundational
Not trying to be a LinkedIn bro with fake positivity, but honestly had a different kind of feeling when we got a NO in the final round of ajvc.
Our candid video, right after the meeting.
Every founder's journey is filled with "not yet" moments. This was one of ours.
We received candid feedback, and left with even more conviction about what we're building.
The only thing that really moves the needle: building. 🚀
@raghu_rising@shahiserve
We aren't here to industrialise this heritage; we’re here to preserve the integrity of the original systems.
Whether it’s the Architecture of Lucknow or the Alchemy of Hyderabad, real food deserves respect, not shortcuts.
Heritage is lived, not preserved behind glass.
#ShahiServe #Biryani #AwadhiCuisine #HyderabadiBiryani #IndianFoodHistory #Lucknow
Lucknowi vs. Hyderabadi Biryani is the wrong debate.
It’s the culinary equivalent of arguing whether a hammer is better than a scalpel. Both are elite tools, they just solve completely different problems.
A thread on the Architecture vs. Alchemy of India’s greatest dishes.
After 1856, the royal courts collapsed. The master cooks opened street shops, and the systems compressed.
Complex aromatics like Meetha Ittar were the first victims of cost-cutting. Most people today are eating the ghost of what these dishes once were.