Akaash

[Akaash @akvvsh]

@SanjayAtPlay Dm

[Akaash @akvvsh]

@CuckedbyVC @MehtabKarta He’s talking about Gekko / Papi Steak etc.

But it’s not like that anymore Miami has spots like Sunny’s. Way better than any NY spot I’ve been to

[Akaash @akvvsh]

@blvckledge Demand

[Akaash @akvvsh]

@BrenzGarage It’s crazy how fast it feels

[Akaash @akvvsh]

@rom1trs Arcads

[Akaash @akvvsh]

@kamal_razzak Swipe

[Akaash @akvvsh]

@DTC_Quizbuilder What bounce rate / first question drop off rate do you normally see with your quiz funnels? And what overall quiz completion rate do you aim for?

[Akaash @akvvsh]

@oliverwhudson Partnership

[Olly Hudson @oliverwhudson]

Meta reports that partnership ads deliver 19% lower CPAs and 13% higher CTRs on average vs standard brand ads.

That’s why the most advanced Meta accounts are now allocating 20–50% of spend to partnership ads as a core growth lever.

So we’ve just released our Partnership Ads Playbook (Updated for 2026) built off what we’re seeing actually scale inside Meta accounts right now.

Inside, we break down:

- Why partnership ads outperform (and why it’s not about creators or follower count)
- How Meta actually interprets identity, creative, and signals
- The creative diversity multiplier and how identity unlocks incremental reach
- Benchmarks for CPA, CTR, FTI, frequency, and what “good” really looks like
- When to use founders, team members, existing creators, or persona pages
- How to source creators using Meta’s own tools (without wasting time in DMs)
- What to brief creators so content performs and still feels native
- Exact setup flows inside Ads Manager (including dynamic identity)
- Contract terms, usage rights, and what to negotiate (so you don’t get burned later)
- A full measurement framework to know what to scale, what to kill, and when
- Real examples from brands doing this well and why they work

Want it?

Retweet this post
Comment “partnership” and I’ll send it over

[Akaash @akvvsh]

@ecommmoose CASE STUDY

[Elon Moose @ecommmoose]

Over the last 100 days,

I worked with 30+ brands

Doing $65M+/mo combined.

The biggest unlock I keep seeing:

Subscriptions are won on the OFFER.

Then your MRR profit shows how hard you can scale.

Like + RT + Comment “CASE STUDY” (must follow) and I’ll DM a 30-min breakdown

[Akaash @akvvsh]

@mannybarbas_ AI

[Akaash @akvvsh]

@blvckledge Google

[Akaash @akvvsh]

@DTC_Quizbuilder VSL

[The Funnel Professor @DTC_Quizbuilder]

This VSL sold $100M+ of... brain training courses 🧠

They did this by Nailing Schwartz Principles

I broke down every persuasion layer

--> New mechanism intro
--> 4-stage belief sequence
--> Proof stacking method

RT & Comment "VSL", will send the full breakdown

[Akaash @akvvsh]

@oliverwhudson BOARD

[Olly Hudson @oliverwhudson]

Meta just killed 80% of your ad tests, right before Black Friday.

Same visual, new copy? Still grouped.
New hook, same creator? Still grouped.

With Creative Similarity + Andromeda in play, Meta's now rewarding differentiation, not just volume.

Here’s what that means for your BFCM campaigns:
→ Lazy iterations won’t scale
→ Visual sameness = delivery cap
→ Entity ID separation = performance unlock

To actually scale now, your ads need:

✔️ Big swings in format, persona, and hook
✔️ Creative vehicles like podcast clips, Reddit statics, founder VSLs
✔️ First-3-second visual contrast to avoid getting grouped

We’ve recently been building for this shift and I’ve just got listed as a @foreplay_co Expert.

So to help with your Black Friday content ideas, I’ve dropped a live Foreplay board with the best in class ads for Q4.

The exact ads that broke through Meta’s similarity filter and became top spenders.

→ Retwteet this post and drop “BOARD” in the comments and I’ll send it over.

[Akaash @akvvsh]

@blvckledge Swipe

[Akaash @akvvsh]

@IMJustinBrooke GCP

[Akaash @akvvsh]

@davidfigeira podcast