Address in Atlanta. Hope in Christ. Married to @lauren_mcnaron & more in love every day. Always learning. Passionate about branding, writing & the outdoors.
The antidote to anxiety about the future
is not to discern the future,
but to remember the past.
Instead of straining your gaze forward,
look over your shoulder
and rehearse God’s faithfulness to you,
and to all generations.
@_JakeBrown @LetMookieDance IMO the season has missed a macro story line of conflict and only focused on issues often resolved by end of episode. This last episode gave me most hope that is changing and a more holistic compelling narrative being introduced.
Several Chick-fil-A locations are now offering the "50-50," inspired by Giannis Antetokounmpo.
Half Sprite, Half Chick-fil-A Lemonade 🥤
The drink is inspired by Giannis's special order in Brookfield, Wisconsin following the NBA Finals.
Some copywriting don’ts:
🚫 Say how *you* feel: “We are so thrilled to announce…”
🚫 Ask questions with obvious answers: “Do you want more leads?”
🚫 Make straw man arguments: “Everyone says marketing is easy…”
I am coming to you live from a Brandon, Mississippi Waffle House. I, a total loser, came in last place in my fantasy football league. As punishment, I spend 24 hours in a Waffle House. Every waffle I eat shaves an hour off the clock. It’s 4:07 Central.
Sell the outcome:
• Website → branding real estate
• Copywriting → convert visitors
• Marketing → grow a community
Stop selling the process. Start selling the end-result.
People don't hate marketing.
They hate:
• Ads that feel like ads
• Irrelevant messaging
• Lack of community
• Invasive pop-ups
• Faceless brands
• Weak creativity
• Shallow stories
• Feature jargon