Alan Edwards

Advocating common sense in B2B marketing

[Alan Edwards @alane61]

Struggling with marketing effectiveness? @MarketingCentr's report shows SMEs lack clear objectives & solid metrics. Only 27% set clear goals for marketing, and 41% measure customer profitability. Learn more in their latest report.
https://t.co/NRGXsNqCBc

[Alan Edwards @alane61]

"To fail to plan is to plan to fail." Only 46% of UK businesses have a business plan, fewer have a marketing plan. @MarketingCentr's Marketing Directors discuss.
https://t.co/L6prz79oE0

[Alan Edwards @alane61]

Join @MarketingCentr on the 24th April at 10am for their live webinar: "From Insight to Impact: CEO Lessons from our 2024 Marketing Maturity Report." Unlock strategic potential and gain insights to drive tangible business growth and marketing success.
https://t.co/Ns5zF1RWHU

[Alan Edwards @alane61]

Ready to take your lead generation efforts to the next level? Look no further than @MarketingCentr's Lead Generation Resources Hub. Explore expert insights, a comprehensive guide, and on-demand webinars to refine your strategies.
https://t.co/tiB9xYbaRW
#themarketingcentre

[Alan Edwards @alane61]

Business owners who completed @MarketingCentr's Marketing 360 Assessment ranked Marketing Metrics, Implementation and Services as their top areas of concern.
Take our marketing assessment today to see if you agree...
https://t.co/pKtom773dI
#themarketingcentre #marketing

[Alan Edwards @alane61]

New research by @MarketingCentr shows 54% of UK businesses lack a business plan, and 67% miss a marketing plan. Why? Two Marketing Directors share insights.
https://t.co/UuJPq17ftg

[Alan Edwards @alane61]

What are the secrets behind pricing and what price point do you choose? @MarketingCentr will reveal all in their upcoming webinar - The CEO's Guide to the Science of Pricing: Pricing Your Platypus. Find out more here and register here:
https://t.co/hqCDF5DKc3

[Alan Edwards @alane61]

There’s much more to marketing than lead generation. In fact, generating leads is just the tip of the iceberg.

Building a great brand with high levels of trust and awareness can positively impact everything from close rates to exit values.
https://t.co/QrngYtwAVI

[Alan Edwards @alane61]

Getting ready for 2024? Explore these essential resources! Whether you're diving into marketing ROI, lead generation, or strategic hiring, @MarketingCentr's resources hub will help you navigate the complexities of modern business and stay ahead in 2024.
https://t.co/2b6SGSd99e

[Alan Edwards @alane61]

Revamp your business strategy for 2024! Explore the perks of a Product Portfolio Assessment to enhance profitability. "From Cash Cows to Rising Stars."
https://t.co/WBVdMi2KPa
#BusinessStrategy #ProductPortfolio #2024Planning

[Alan Edwards @alane61]

Success doesn't just happen—it's planned! Explore @MarketingCentr's Planning Hub, your go-to source for practical insights, relatable stories, and webinars that cut through the noise.
https://t.co/BOiLtkKjIN
#SuccessPlanning #SMEs #StrategicPlanning

[Alan Edwards @alane61]

Looking for ways to grow your business faster and without the need to generate more new leads? Download @MarketingCentr's #LeadGenin10 guide, it will help you identify where in your funnel leads are stalling, why and how best to remedied the situation.
https://t.co/XNWkbPTRx4

[Alan Edwards @alane61]

Missed @MarketingCentr's recent webinar on '"The CEO's Guide to Marketing ROI: 6 Metrics"? No worries! You can access the on-demand version here:
https://t.co/XR35h7987x
#MarketingROI #BusinessLeadership

[Alan Edwards @alane61]

Need help with overcoming the challenges of measuring marketing ROI? @MarketingCentr's guide has some top tips on how to measure marketing #ROI: https://t.co/2rUaBBlv2X
#themarketingcentre #marketingROI

[Alan Edwards @alane61]

Learn how to map out your buyer journey so you can generate more opportunities and close them faster.
https://t.co/4mOM6Ob669
#BuyersJourney #MarketingInsights #themarketingcentre

[Alan Edwards @alane61]

Measuring 'marketing-sourced leads' is crucial for ROI, but issues arise when comparing them to sales-sourced leads. Avoid pitting teams against each other!
https://t.co/Vq87zfKHK2
#MarketingROI #TeamCollaboration

[Alan Edwards @alane61]

@MarketingCentr recent webinar on CEO's Guide to 7 Revenue Growth Levers was a big hit! Learn how subtle changes to these levers can lead to significant revenue growth
https://t.co/8YSnUt1ok1
#CEO #GrowthTips

[Alan Edwards @alane61]

Hiring great marketers is harder than ever. Here’s how to hold on to your high performers for longer.
https://t.co/GH9yBc03i3
#themarketingcentre #EmployeeRetention

[Alan Edwards @alane61]

Every purchase is a journey. Understanding this journey is key to improving your marketing and sales performance.
https://t.co/YU9oHUKAsr
#BuyersJourney #MarketingInsights #themarketingcentre

[Alan Edwards @alane61]

During tough times in business, trust tried-and-test marketing strategies for resilience!
Explore @MarketingCentr's guide:
🔒 Build Customer Trust
💰 Master Pricing
🎯 Maintain Market Leadership
Navigate uncertainty with confidence!
https://t.co/zGP927UIxe