Alexandra Barcelona

Cali transplant from the Mitten. Social media girl w/ a passion for all things digital. I can write backwards in cursive. Marketer at @dotCMS

[Alexandra Barcelona @albarce]

11 Things You Must Know About Google's 200 Ranking Factors https://t.co/5Fs8udrq6c via @sejournal #SEO #digitalmarketing

[Alexandra Barcelona @albarce]

I believe so! https://t.co/dc4W2WHJXQ

[CMSWire.com @cmswire]

Can an Alexa Skill help improve employee experiences? With the help of Alexa Blueprints, there are a few quick ways to find out for yourself.
https://t.co/xqvJo3ejnP
@albarce @dotCMS @james_steptwo

[Alexandra Barcelona @albarce]

ABM harnesses the power of content + data to produce highly qualified, highly engaged leads. https://t.co/McEMGRlkMA

[dotCMS @dotcms]

Want to land your ideal client? @Marketo says 97% of marketers engaging in account-based marketing (ABM) have a higher rate of ROI than any other marketing initiative. https://t.co/WSJvtbSkjn #accountbasedmarketing #accountmarketing #ABM #contentorchestration

[Alexandra Barcelona @albarce]

“Marketers are being asked to land on the moon.” Amen. #dsum #watsonmarketing

[Alexandra Barcelona @albarce]

Marketing is all about telling a great story: “Stories can be 22x more memorable than facts alone.” #DSUM

[Alexandra Barcelona @albarce]

Content Orchestration - Where content meets experience: https://t.co/voZd9QcBOX #contentorchestration #dotcms

[Alexandra Barcelona @albarce]

“Today the average human attention span is 8 seconds - an average goldfish attention span is 9 seconds” 🤨🐠😆 #DSUM

[Alexandra Barcelona @albarce]

Yep😐. “Buying a list is the absolute worst thing you can do for your email marketing.” - @Adestra #DSUM

[Alexandra Barcelona @albarce]

“70% of consumers delete mobile emails that don’t look good or right” - @Adestra #DSUM

[Alexandra Barcelona @albarce]

“85% start a purchase on one device and finish on another” - Mobile is a research device! #dsum

[Alexandra Barcelona @albarce]

“Momentum is the key to strategic analytics within your company” -@MattHertig #dsum

[Alexandra Barcelona @albarce]

“Marketing insight is a tug of war between frequency of reporting & the volume of data” we spend too much time tracking & measuring 😣 - #dsum

[JRSLAUGHT3R @jrslaught3r]

"Design with the customer, not for the customer." @gerrymcgovern @RobertSlaughter @dotcms @cmswire #CX #webinar

[Alexandra Barcelona @albarce]

I know I do! “60% of marketers create one piece of content per day” - #dsum

[Alexandra Barcelona @albarce]

"You don't always need to ask customers if they're confused. Observe their behavior - Does their mouse circle the screen multiple times? They're confused, no need to ask." - #TaskManagement #TopTasks #UX #CX #CMSWireWebinar @gerrymcgovern @cmswire @RobertSlaughter

[Alexandra Barcelona @albarce]

"Confusing menus & links are the #1 contributor to poor #CX" - @gerrymcgovern cc @dotCMS @cmswire @RobertSlaughter #toptasks #taskmanagement

[dotCMS @dotcms]

#ICYMI Check out the @cmswire one-stop shop for all the announcements we made this week: https://t.co/UCZJqJNfx5 #opensource #contentmanagement #dotcms #customerexperience #bootcamp18

[dotCMS @dotcms]

Delivering an omnichannel customer experience is now considered obligatory, but does omnichannel mean you should be on every channel? https://t.co/ujphy8NaOF #omnichannel #socialmedia #customerexperience #DXP #dotcms #contentmanagement #strategy

[dotCMS @dotcms]

Gettysburg College saw an opportunity to connect with their students through building a set of Alexa skills—and we’re sharing our notes on lessons learned. #IoT #amazon #alexa #martech https://t.co/acU3cdQ2KE

[Alexandra Barcelona @albarce]

A customer won't tell you the analyst definition of customer experience - but they sure can tell you what they like. https://t.co/3s1QpChFN8

[dotCMS @dotcms]

"We as marketers are living in a bubble - we're getting feedback and views from each other rather than our customers. Ask your customers what customer experience means to them - you may be surprised" - @RobertSlaughter #CMSWireWebinar #TopTasks cc @cmswire @gerrymcgovern