Alejandra Slata

Coach - Financial Services Communications

[Alejandra Slata @aleslata]

Los científicos dicen que las decisiones son tomadas mayormente utilizando nuestra inteligencia emocional. Y esto es lo que realmente hacemos en Scalto.

Qué opinas? 

#InteligenciaEmocional #LaCruda #Podcast #Marketing #Branding

[Alejandra Slata @aleslata]

If you work in B2B, you should work on your personal brand! 

The problem isn't getting leads; it's converting them. We connect with people all day, but how do we use our personal brand to convert those connections?

#PersonalBrand #B2B #Recall

[Alejandra Slata @aleslata]

Conectar con tu nicho va más allá de simples transacciones: se trata de construir una comunidad. 

Descubre por qué es crucial crear conexiones profundas y cómo estas pueden cultivar lealtad y reconocimiento a largo plazo.

[Alejandra Slata @aleslata]

Since I started my own business, I've been all about remote work. You don't need an office to be productive and work as a team. In fact, the pandemic confirmed that we can work remotely and still achieve our goals.

How about you—are you team office or team remote?

[Alejandra Slata @aleslata]

Since I started my own business, I've been all about remote work. You don't need an office to be productive and work as a team. In fact, the pandemic confirmed that we can work remotely and still achieve our goals.

How about you—are you team office or team remote?

[Alejandra Slata @aleslata]

We always need to lead by example, not only with our teams but also with our kids. I'm so proud to see my kids learning from my example and being responsible and dedicated to every project, even the smallest ones.

Do you think you lead by example?

#Lead #Leader #Team #Scalto

[Alejandra Slata @aleslata]

Balancing the roles of motherhood and entrepreneurship is undoubtedly challenging, but it's also immensely rewarding.
Are there any #mompreneurs in the room? I would love to read you! 

#Mompreneur #Marketing

[Alejandra Slata @aleslata]

Asana is a tools in my arsenal for keeping life and work in harmony (not that is ever a perfect balance!). But being the Type A I am, it is crucial for me to have systems that help manage the chaos of daily tasks, team projects, and personal commitments.

[Alejandra Slata @aleslata]

My favorite trend: finally people are understanding that elevating C-level profiles elevates the brand itself. A brand is managed by people, so if your team shares and embodies the brand’s values, they will attract interest.

#MarketingTrends #BrandBuilding #Leadership

[Alejandra Slata @aleslata]

Understanding your customers on a deeper level is key. A well-crafted journey map not only reflects their diverse needs but also helps in creating connections. 

At Scalto, we believe in tailoring every touchpoint to exceed expectations and foster loyalty. https://t.co/TLPewLKrZU

[Alejandra Slata @aleslata]

It's not what you say; it's what you make them feel. Your #branding needs to be strong enough for people to identify with it.

What brand do you feel represents you? Let me know in the comments.

#Marketing

[Mexico Business @MBPinfo]

Networking and collaboration will allow for the construction of an international fintech ecosystem, says Miami Fintech Club’s Alejandra Slatapolsky in this #ViewFromTheTop.

Do not miss it!

#MexicoBusiness #MexicoBusinessNews

https://t.co/ca0Nh5eWZd

[Alejandra Slata @aleslata]

Coming from Marketing, I have a slightly unpopular opinion. I think there's a misconception about what is the responsibility of marketing and what the sales team should be doing.  

#Marketing #Sales #Branding

[Alejandra Slata @aleslata]

My business is also my baby, and it has its ups and downs. Just like raising a kid!
In my case, having a baby and a business were interconnected. I had them at the same time. But one fed from each other constantly, and I can easily draw parallels from one to the other.

[Alejandra Slata @aleslata]

Gran parte de nuestro equipo es de Venezuela y es por eso que no podemos hacer la vista a un lado. Hoy vivimos uno de los nuestros valores más que todos los días. 🇻🇪

#Venezuela #BeResilient

[Alejandra Slata @aleslata]

Gran parte de nuestro equipo de Scalto es de Venezuela y es por eso que no podemos hacer la vista a un lado. Hoy vivimos uno de los nuestros valores más que todos los días. 🇻🇪

#Venezuela #BeResilient

[Alejandra Slata @aleslata]

Hesitant about posting on social media? I totally get it—I was right there with you at the start. But here’s the thing: sharing truly valuable content is what turns the spotlight on you as a reliable expert.

#Marketing #ThoughtLeadership

[Alejandra Slata @aleslata]

There are several mistakes you can make when working in marketing, but here is the most common one.

Has this ever happened to you? Let me know in the comments. 
#Marketing #Branding

[Alejandra Slata @aleslata]

I truly believe that the value we share in our posts can make a real difference. It's not just about getting likes or views; it's about providing insights, tips, or encouragement that can genuinely help someone.

[Alejandra Slata @aleslata]

In a crowded marketplace, standing out is everything. But how do you ensure your brand stays top of mind? Check this video.

#Branding #Marketing #BrandRecall