ALΞX

Crafting brands and winning mind wars

[ALΞX @aletherx]

I always wanted a cool personal website. But I neither know how to code nor design/animate. I just had some ideas, used @Lovable for the site and @claudeai design for the animation. Took me 4 hours. It’s just wild to see that you can now build stuff that’s in your head.

Then used Claude design to build me an animation system where I can upload any image, it removes the background, applies the pixel and distortion effects, and then gives me controls to all - color, distortion bandwidth, speed, etc.

Just wild…

https://t.co/9MX6gCvqCJ

[ALΞX @aletherx]

@felixhhaas @Lovable People probably don’t realize how cool this is. Until they get a quote for a Digital Asset Management (DAM) SaaS that quotes them 15-30k per year for the same thing.

[ALΞX @aletherx]

SaaS is about to enter the Brand Age. But contrary to Paul, I’d say brand is a lot more than just a status signal. It might be for anything that has no or very low utility. But for every other business and product it spans everything from vision down to core product features and proof points, and is essentially a measure of trust. It ensures that what you build is clear, differentiate from competitors and relevant to customers.

[Paul Graham @paulg]

The Brand Age: https://t.co/U6z3g6ZQGd

[ALΞX @aletherx]

I enjoy your essays Paul, though I disagree somewhat with your conclusion that it’s a bad thing to work on brand. It’s bad when it’s a pure status signal. But brand is a lot more than that. It spans from the vision to the core features and proof-points and makes sure that you are building something that’s clear, relevant to customers and differentiated from competitors. And SaaS is about to enter the brand age.

[ALΞX @aletherx]

@jordihays @tbpn I think SaaS will see the same dynamics as the fashion industry when textile production became commoditized - competition will be mostly on brand.

[ALΞX @aletherx]

@paulg Crossing the chasm answers the same question. Wonder how much your talk aligns with it.

[ALΞX @aletherx]

@antonosika I’ve been saying this for a while, more sticky revenue. Next thing that’ll become important is brand. If you need a hand with that, let me know! Been branding startups small to large for the past 5 years and building b2b branding tools on lovable itself.

[ALΞX @aletherx]

Podcast epside: https://t.co/iOoOvUrRBn

OpenAI announcement: https://t.co/NOkPwKoQvj

[ALΞX @aletherx]

🔮And just like clockwork… last month @bbalfour predicted ChatGPT opening up and becoming the next distribution channel on @lennysan’s podcast. Yesterday they launched Apps, basically an app store inside ChatGPT, doing exactly that.

[ALΞX @aletherx]

Key takeaways, if Brian is also right with his other predictions: first mover advantage is key and they will close it down eventually. There is only a short time span to leverage it for user and revenue growth.

[ALΞX @aletherx]

We are shooting our selves in the foot with exit taxes, they with entry taxes. Easy win for the Nordic and EU startup/business ecosystem

[TechCrunch @TechCrunch]

President Trump signed a proclamation Friday requiring employers to pay a hefty $100,000 fee for new H-1B visa applications—an enormous jump from the current $215 lottery registration fee—targeting the very program that helped create some of Silicon Val... https://t.co/06alIGD1wA

[ALΞX @aletherx]

I wonder if we’ll see clubhouse-like churn for pure vibe coding tools like lovable. If startup failure rates were 9/10 for startups with tech expertise/funding, wouldn’t it be much higher now when anyone can build a prototype? Would be curious to hear your take @paulg

[ALΞX @aletherx]

Hammerstone, the rock for shaping tools

The rock.

[ALΞX @aletherx]

From rock to last piece of software:

@Lovable, the Uber for software

@Uber, the Craigslist for rides

@Craigslist, the Usenet for classifieds

@Usenet, the ARPANET for public forums

@ARPANET, the telephone for computers

Telephone, the telegraph for voices

[ALΞX @aletherx]

Telegraph, the optical semaphore for long-distance text

Optical semaphore, the beacon-fire chain for alphabetic signaling

Beacon-fire chain, the smoke signals for mass alerts

Smoke signals, the controlled fire for messaging

Controlled fire, the hammerstone for sparks

[ALΞX @aletherx]

@antonosika Lovable - the Uber for products

[ALΞX @aletherx]

@antonosika Magnus Wanberg from reMarkable. Arguably the only successful consumer hardware company out of Norway and kind of complementary to lovable - once anyone can build anything, thinking will become the main work.

[ALΞX @aletherx]

@paulg @garrytan All successful startups are alike, all unsuccessful ones are unsuccessful in their own way.

[ALΞX @aletherx]

@karpathy @michael_nielsen It would have been interesting to put a reMarkable in his hands.