Mold growing in our homes is a crisis. Mold issues worsened (30% to 47% of homes), driving a 3x rise in adult asthma (4% to 13%) & 2x in kids (5% to 9%) over the last 50 years, which coincides with central air-conditioning getting deployed into over 80% of our homes. Mold fuels 7M of 38M asthma cases, costing $56B/yr. WATER DAMAGE AND POOR VENTILATION amplify the crisis.
Sources: CDC NHIS, 2022; NIOSH, 2022
How do you think about earning trust and long term loyalty? I think next gen pros will have highly loyal customers that look to them as their trusted provider. I talked to a pro the other day, $100m a year operation, and over 50% of revenue is coming in thru repeat maintenance customers.
Metallica’s new multimillion-dollar foundation funds trade school across the U.S.
It has let tens of thousands of people gain skills without crushing debt.
Metallica is famous for heavy metal. For several years the band has also been quietly financing training. Through its nonprofit, All Within My Hands, it has committed more than $17 million to trade programs in the United States.
A 2019 pilot at ten community colleges grew into the Metallica Scholars Initiative.
By mid-2026 the program reached students at 93 community colleges in all 50 states and Guam. It has helped tens of thousands of people learn high-demand trades without taking on debt.
The money supports hands-on programs such as welding, advanced manufacturing, health care, automotive repair, and firefighting. Besides tuition, the foundation pays for safety gear, course materials, and basics such as transportation so students can finish.
Band members, including James Hetfield, have said they take pride in raising the standing of trade work and in careers that can support a family. In 2026 the initiative made its first international grant, in the United Kingdom. The band is as serious about the workforce as it is about the stage.
[All Within My Hands. (2026). Metallica Scholars Initiative National Workforce Education Program Expands to Over 90 Schools. All Within My Hands Foundation]
Yes and in practice what I run into is that all the reasoning power in the world isn’t so useful without sufficient recall. “Tell me what I need to know about this” seems like it should work if you throw all the context at it but the result today is endless efforts to harness that into something useful.
Apple turned commodity hardware into a differentiated experience. Giving them unprecedented pricing power and customer loyalty. Home service pros can do the same thing, and the good ones will.
The repeat customer isn’t luck. It comes down to two things most companies do poorly.
One, deliver an experience better than any they’ve had, not just better than the last contractor. Two, communicate with the customers you already have instead of only chasing new ones. That database of people who trust you is the most underused asset in your business.