Alex Aubert

Former Director, User Experience at DxO – Currently working on amazing projects.

[Daniel Pink @DanielPink]

Crappy bosses breathe down your neck.

Great bosses have your back.

[Sarah 🦕 @SarahLevinger]

How marketers think people buy:

1. Buyer sees ad.
2. Buyer clicks ad.
3. Buyer purchases.

Versus how people *actually* buy:

[Alex Aubert @alexaubert]

@fontawesome Please stop sending reminder for your kickstarter. Hours now?! Really??

[Alex Aubert @alexaubert]

That's incredibly true.
https://t.co/IjTrguRlAd

[Alex Aubert @alexaubert]

Est-ce que c'est pas le suivi de colis le plus angoissant et mal fait de l'histoire #UX
@DPD_Fr Réveillez-vous ! Et si vous pouviez me dire ce que je suis censé faire par la même occasion...

[Alex Aubert @alexaubert]

💯 https://t.co/rqPQxmFxut
— @jasonfried

[Alex Aubert @alexaubert]

Any feedback from teams that built products with #ShapeUp in @linear? Any benefits over... Else...
Cc @rjs

[Ryan Singer @rjs]

A deep point about design that took me a while to appreciate:

Requirements are chosen, not “real.” The things we accept as requirements reflect our perspective on the problem.

Research and data are inputs to that. But making something into a requirement is an act of alignment.

[Alex Aubert @alexaubert]

The Cooldowns in Shape Up is quite the opposite: stress time.
During build cycles everything is clear, creative, autonomous, focused, motivating.
During Cooldowns, everybody else in the company fight to get a spot to fix, improve, build whatever they can think of...
Cc @rjs

[Alex Aubert @alexaubert]

@jasonfried Did it really improve your sleep? In what way?

[Alex Aubert @alexaubert]

Je réécoute régulièrement cet épisode de The Circuit Breaker. Quelle mine d'or, à tellement de niveau 🤩
https://t.co/5nDyI9bgWg

[Alex Aubert @alexaubert]

@mailbrew hey, Twitter integration doesn't work anymore. Redirect to a blank page. Could you do something? I miss it so much 😬 Thanks

[Alex Aubert @alexaubert]

Indeed 😂

[0xDesigner @0xDesigner]

Probably the best thing you'll see today.

In 2017, a group of developers hilariously competed for who could create worst volume control interface in the world.

The results 🧵

1/22

[Alex Aubert @alexaubert]

Gold 💯

[Ryan Singer @rjs]

⭐️ 23. Noise Factors vs. Control Factors

We don’t have to shrink scope by eliminating outcomes. We can shrink scope by choosing *not to touch* certain things and then designing a way to get the outcomes we want with the control factors we have left.

https://t.co/lqWQBToBBs

[Alex Aubert @alexaubert]

@AdamFard_ Send please 🙏

[Alex Aubert @alexaubert]

On cherche un UI/UX designer en #alternance chez @InitiativeCRM pour travailler sur le design de notre appli. Voici l'offre : https://t.co/UntQw08hQh.

Remote possible, anglais obligatoire. Réponse par email uniquement.

#ui #ux #offrealternance

[Alex Aubert @alexaubert]

@figmadesign @negativespaceca Design tokens 👀

[Alex Aubert @alexaubert]

The work of @Mappletons to "draw the invisible" is really amazing! Incredibly clear en engaging. Also love her way to explain complex concepts like Building a Second Brain. 👏

[Alex Aubert @alexaubert]

Écouter Lena Raine après Exchpoptrue, c'est tout moi. Quel est votre combo unique d'artistes sur @Spotify ? #IlnyaQueVous https://t.co/jr1Q1C2Bfv

[Alex Aubert @alexaubert]

@sweetdesignman @rogie @figmadesign Yes spacing design tokens would incredibly awesome. Not only for designer but for design handoff. We still struggle a lot communicating which spacing tokens from our design system we used in our designs.