Alexei Lee

Communications Strategy Lead @readingroom, surviving parenthood in #bristol (just about). Fending off #shortermism on a daily basis.

[Alexei Lee @alexeilee]

This one goes out to all of the planners, strategists and creatives out there being told to knuckle down, and focus on the ‘quick win’. Why Brands Should Play the Fame Game > https://t.co/OKPOVDiPto #effweek

[Alexei Lee @alexeilee]

@Slightly_Random Check out some of the stuff from @M_Heffernan. She has written a lot about complexity making things unknowable, and the best leaders being willing to admit they can't know everything.

[The Orb @Orbinfo]

...and be sure to use the fluffiest of soaps!

#littlefluffyclouds

[Alexei Lee @alexeilee]

Note to Twitter: Please don't delete my account, I do use it occasionally. Thanks.

[Alexei Lee @alexeilee]

Definitely a worthy cause. Publicis have made a brave move by refocusing on output instead of hours. Something I'd personally like to see happening more in agencies.

[ADLIB | Marketing Team @ADLIBMrktngTeam]

Our team vision is to provide businesses and individuals with knowledge, tools and advice that will help them understand the benefits and approaches to finding the right work-life balance: https://t.co/9ZvMegy9QX #WorkLifeBalance

[Alexei Lee @alexeilee]

#Adbusting has finally been brought back into the fold... Lidl 'sabotages' upmarket rivals https://t.co/gSTL3o28MB

[Alexei Lee @alexeilee]

Instagram finally starting to crack down on influencers who fake it. https://t.co/V6GDJgtX6R

[Alexei Lee @alexeilee]

Interesting Christmas campaign tactic from Poundland - goad the ASA (although not an original one). Naughty elf campaign returns: https://t.co/sIAITJYgWk

[Alexei Lee @alexeilee]

If they can train it to answer Virgin Media sales calls then I'm getting one! Google demonstrates how their new AI can manage your life https://t.co/RPJT7KxOnf

[Alexei Lee @alexeilee]

@tomfgoodwin effortlessly cutting through the crap, as usual! The unlikely secret to direct-to-consumer success https://t.co/RjC1tScjFl

[Tom Goodwin @tomfgoodwin]

Marketing has become so specialized these days that by the time you get a phone call to work on something, the client has already decided what the problem is and precisely how to solve it.

What's needed is a diagnostic / triage layer. Not sure how that would ever work though

[Alexei Lee @alexeilee]

Nick Clegg now works for Facebook as Head of Global Affairs and Communications. https://t.co/ttQ6ditlxO Wow.

[Alexei Lee @alexeilee]

@System1Research Here you go 😊 Special thanks to Orlando for the inspiration https://t.co/ztV6sBpXBJ

[Alexei Lee @alexeilee]

Here's a link to the @System1Research I mention in the article if anyone wants to read the detail https://t.co/IBHBeVDsOx Interesting stuff, although doesn't account for the multiplier effect of leveraging a polarising topic (a la Trump).

[Alexei Lee @alexeilee]

Battling short-termism? Why Brands Should Play the Fame Game > https://t.co/z9nLcqmWfy

[Alexei Lee @alexeilee]

Nice example of a brand using the reality TV star tactic of polarisation to create fame. After angering the Swedish dairy industry, Oatly brings controversial ad campaign to the UK https://t.co/jOTcFuJvJV

[Alexei Lee @alexeilee]

TripAdvisor due to re-launch as a 'social hub' for travel enthusiasts. Massive opportunity for influencers and brands. I wonder who will be first to jump on that? https://t.co/NjLFyL2Mm2

[Alexei Lee @alexeilee]

Some good stuff on Marketing Week at the moment. Overcome the challenge of data overload to boost marketing effectiveness (video series) https://t.co/XUnVBH7rcD #effweek

[Alexei Lee @alexeilee]

Don't take my word for it. New research from the IPA shows 75% of marketers prioritise short-term tactics (via @MarketingWeekEd) https://t.co/zgCZUZuJvY #effweek