Athena Thomas

Curious about innovation, marketing & payments. Proud Tarheel. Lover of all things ice cream and travel related. Work in food industry

[Athena Thomas @allathena]

@seangarrette We’re happy to see your success! Keep it up!

[Athena Thomas @allathena]

Thoughts to ease your mind

[Tyler Todt @tyromper]

No amount of worrying can ever change the FUTURE.

No amount of shame can ever solve the PAST.

Let it go today.
Feel the weight fall off my friend.

You deserve peace. ✌🏻 ❤️

[Athena Thomas @allathena]

@teneikaask_you Interested!

[Athena Thomas @allathena]

Stop yelling at me lol! Seriously though, this is really good advice
#advice #WednesdayMotivation #wednesdaywisdom

[DAN KOE @thedankoe]

You're overwhelmed because you're focused on the many things that need to be done rather than the one thing that will get those things done.

[Athena Thomas @allathena]

@RokuSupport Very frustrating! Trying to set up a new device and can’t! What’s the ETA for a fix?

[Athena Thomas @allathena]

Happy birthday Willie Mays!

[Athena Thomas @allathena]

Loving this #MetGala thread!

[Penguin Teen @PenguinTeen]

Looks As Books #MetGala - A Thread

Spin of Fate by @a2vora

[Athena Thomas @allathena]

Sharing for my #marketing friends. Get ready to buckle up

[Jimmy Kim @jimmykim]

Feb 1 - DKIM/DMARC updates
April 1 - We started to see issues (slow roll out)
June 1 - Shit gets serious.

The phased roll out of the deliverability updates for Google, Yahoo, and AOL continue to roll out.

And June 1st is going to be a rough day for many email marketers.

A lot of the principles of having your own dedicated IP come into place:

- Consistency of volume will matter a lot.
- Audience/data segmentation become more important
- High focus watching stats per TLD (gmail, yahoo etc)
- Adding additional tracking (GPMT for Google, Yahoo/AOL have one on the way too)

Things like:

1. Terms of service and privacy policy links on the website and landing pages matter
2. Reply address should have a REAL inbox attached
3. Your links matter - Every level of your link is checked against blacklists. Be careful with third party links or link trackers that use 3rd party redirects, each one of those affects the reputation of the email.
4. Your user's experience and their behaviors matter (create emails with this in mind) - Will they open and delete? Will they save it? Archive it? Forward to a friend? Mark as spam?
5. Domain privacy matters - Mailers over 5k should not have private WHOIS setup.

Don't get caught off guard.

IT DOESN'T MATTER HOW PRETTY YOUR EMAIL IS IF IT DOESN'T DELIVER.

Deliverability challenges are real and I'm seeing more and more of it every day - from both our customers and prospects.

If you haven't started to pay attention. Pay attention.

If you're agency is not talking to you about this... you should ask.

And if you want to learn more, the docs are pubic and the tools are public, start learning.

These changes could create a very challenging summer for you.

And the faster you attack it, the easier it is to recover.

[Athena Thomas @allathena]

Nice way to reframe your thinking

[Dr. Julie Gurner @drgurner]

See Potential, Not the Past.

Whether positive or negative - tragedy or "glory days" - the past is over.

Today you stand fresh & ready to create what comes next.

Do something amazing with it.

[Athena Thomas @allathena]

So true

[James Clear @JamesClear]

A simple recipe for finding opportunities:

1. Be pleasant
2. Ask questions
3. Engage daily

It's hard for a warm and pleasant person who is asking a lot of questions and engaging in their industry daily to not come across interesting opportunities.

[Athena Thomas @allathena]

Second quote of the day, surprisingly related to the first one

[Elle Duncan @elleduncantv]

@Realrclark25 I want to be sad but I’m a product of OutKast and when 3 stacks said “Spaceships don’t come equipped with rearview mirrors, they DIP”, I felt that in my bones! So hurry hurry brother the atmosphere is now RIPPED..u are the BEST

[Athena Thomas @allathena]

Quote of the day

[James Clear @JamesClear]

A surefire way to make a bad situation worse is to continue replaying it in your mind.

The damage is done. The only thing that matters now is making the best choice given your current position.

Next play mentality.

[Athena Thomas @allathena]

Sending hugs and good vibes to everyone

[my book is better than my tweets @MichellCClark]

you can reinvent yourself as often as you need to. you can set new boundaries as often as you need to. you can shift gears as often as you need to. the world is constantly changing. you are constantly changing. you don’t owe people continuity for continuity’s sake.

[Athena Thomas @allathena]

This! Such a good reminder

[Benji Newman @acebenji]

Stop overthinking. If it's God's will, it'll happen and nothing will stop it. If it's not, he has a better plan. Have peace in knowing that.

[Braden Kelley @innovate]

How Design Thinking Drives Successful Product Innovation - From Ideation to Implementation -- https://t.co/S6FqsFviuL -- Chateau G Pato -- #designthinking #innovation #design

[my book is better than my tweets @MichellCClark]

hey. if you’re able, try to reconnect with the things that bring you joy this weekend. make space for the people, places, or passions that make you feel like a kid, again.

[Athena Thomas @allathena]

Reminder to believe in yourself and not let others’ opinions deny your self belief. Of course listen to feedback and always keep your confidence

[Sailor Moon Cricket🌚🌙 @andreaisawriter]

Honestly... why does it matter if someone else doesn't think you are great if you think you are great.

Who is the most important person here... which opinion about you do you value more? The internal opinion of self or the external opinion of self?

[Athena Thomas @allathena]

And let this be today’s inspiration… #getmoving

[Adam Grant @AdamMGrant]

You don’t have to build confidence before taking action. You build confidence by taking action.

Standing still breeds rumination and seeds self-doubt. Motion fuels progress and elevates efficacy.

Never let doubts about your ability undermine your faith in your ability to learn.

[Athena Thomas @allathena]

Keep doing what needs to be done even on your tough/bad days #inspiration

[Unleash Your Mind @MindUnleash_]

Bad days are not a good excuse to interrupt your good habits.