Spend more time risking nothing, and less time risking more at the right time.
Being in the market for as little time as possible can be a goal in itself. The default state for many always seems to be nearly constant active engagement.
But why? It’s part of the whole action = progress misalignment. Turn it upside down.
Make as much progress as possible being in the market as little as possible. Make your risk count. Stay out when the environment is anything less than ripe for your style.
Of course, like most things, it’s much easier said than done. But even identifying this as a goal can be powerful.
Family office is one of the most underrated career paths if you are in finance or accounting
Great pay, good work life balance, and comp is fantastic for the amount of hours you work
Surprised more people are not going down this route
A baby food app is making $1M a month.
Here's the simple breakdown:
The product: Solid Starts, the first 100 foods your baby should eat.
Pediatric feeding experts, meal ideas, food and reaction tracking.
The insight: "the more expensive the app, the more parents seem to trust it"
Price is a safety signal.
Parents scan the shelf, grab the priciest jar, and assume it's the safe one.
The reason: "you get one shot"
Same logic as weddings. No do-overs, so spending more feels like buying certainty.
Think:
- $1M/month = the market is already proven
- Niche it down (geography, allergies, puppies) and 10-30K/month is on the table
- Parents notice quality here, so half-assing it kills you
Shrink the market, keep the seriousness.
That's the whole play.
🧵 THREAD: ATR Extension - From Heuristic to Empirical P
1/ Backtested @jfsrev 8x ATR heuristic for the 50 SMA across ~2,700 tickers with nearly 5 years of data.
The result? It's not just a rule of thumb. It's statistically correct.
Here's what the data says 👇
Finish something. Anything. Stop researching, planning, and preparing to do the work and just do the work. It doesn’t matter how good or how bad it is. You don’t need to set the world on fire with your first try. You just need to prove to yourself that you have what it takes to produce something.
There are no artists, athletes, entrepreneurs, or scientists who became great by half-finishing their work. Stop debating what you should make and just make something.
i've got your last 6 months of the year plans right here:
> block off 4 hours of your weekend
> pick a $1b company
> build a micro-micro version of it
> like one-single feature
> open claude/chatgpt/grok + cursor/windsurf, etc.
> type "i'm a noob. i wanna build something like this. guide me 1 step at time"
> copy/paste into cursor
> follow steps until it works
voilà, you just built your first micro-saas
Met a 34 year old at a beach club in tulum running a magnesium brand
$5.6M/year. team of 2 including him.
asked him his entire growth strategy
"I find one influencer per month with 20-80k followers who posts about sleep. i pay them $400 to post a real testimonial after using the product for 14 days. that's it."
he does this 12 times a year
spends about $5k total on creators
generates roughly $470k a month
no meta ads
no google ads 4
no affiliate program
no email list to speak of
said the only thing that scales are real people sounding like real people
Big creators don't sound like real people anymore
If you want to grow an app to $10k/month, distribution matters more than the product.
From my experience, the 4 best beginner-friendly marketing channels are:
1. Organic TikTok slideshows
- Easy to make. Can get millions of views.
- But not always the best for paid conversion.
2. Organic AI influencers/UGC
- Better conversion, but expensive and hard to scale.
- You need a real workflow before building an AI UGC army.
3. Hiring paid influencers/UGC
- Can work really well.
- But creator quality is inconsistent, outreach takes forever, and good influencers are not cheap.
4. Paid ads (Meta Ads, Tiktok Ads, Google Ads, Apple Search Ads)
- The fastest way to scale MRR.
- But margins drop fast if your niche or funnel doesn’t convert well.
No channel is perfect.
The real unlock is stacking channels:
organic + influencers + AI UGC + paid ads.
That’s how you scale. 😌
Fable is pure magic.
I wanted a beautiful app to explore ocean wildlife. Fable built this in an hour. It generated videos with Seedance and carefully synchronized them to make these absolutely insane transitions. I've never seen anything like this in an app. Unreal.
i've got your last 6 months of the year plans right here:
> block off 4 hours of your weekend
> pick a $1b company
> build a micro-micro version of it
> like one-single feature
> open claude/chatgpt/grok + cursor/windsurf, etc.
> type "i'm a noob. i wanna build something like this. guide me 1 step at time"
> copy/paste into cursor
> follow steps until it works
voilà, you just built your first micro-saas
Talked to a 39 year old in a phoenix gym last week who runs a creatine brand
$1.4M/month. quit his corporate job 14 months ago.
asked him what he did before that no one else does
"I bought every competitor's product. unboxed it on camera. shipped my product side by side. let the customer decide on screen."
his whole content engine is comparison videos
his product isn't even the best one in 3 of the 5 categories he compares on
but he's the only brand actually filming the comparison
"If you have the guts to put your product next to a better one and explain why it still wins, you've already beaten 99% of dtc brands"
If I was starting a new company today, I'd start an agent business.
SaaS was a multi-billion dollar market. Agents are a multi-trillion dollar one.
How to build I'd build an agent business from 0:
Spot the niche → find a workflow with a paycheck → shadow the human → spec the agent → run it manually first → build the smallest useful version → sell the pilot like labor → productize the repeatable parts.
Entire episode is live on @startupideaspod 100% free like always.
SaaS sold software and let your team use it to get the job done. An agent business sells the job already done. That shift matters because labor is a multi-trillion dollar market, far bigger than software ever was.
Watch
Staying married, a happy household, evidence of the parents working hard, childhood sports and watch all competitions, lots of hugs, reward merit, punish only egregious misbehavior, don't yell, restrict social media, monitor messages through 8th grade, the real expectation is college and academic excellence without pressure from parents, get children reading books early, no pacifiers, respond to needs not wants, babies sleep on their own through the night by 6 months, identify develop and support any talent or aptiude, one sport after age 10 is ok, communicate openly and easily with kids through grade 12, allow mistakes, and leave them alone in college. And then hope.