Congratulations to Abigail Cook Stone, Sayyid Markar and the entire team at @otherlandhome! The best people to work with and so well-deserved. Here’s to the next chapter 🔥
https://t.co/XwBCZXwApX
We have very BIG news! 🔥 Otherland has joined the @curiobrands family! 🎉 “This is the place where we plug in with the Curio platform and what their brands have been able to achieve.” - @alphagail@Anne_Sempowski@wwd https://t.co/WqP2m6fVky
Candle brand @otherlandhome has been acquired by Curio Brands for an undisclosed sum. Otherland was founded in 2017 by @alphagail.
Curio owns a number of popular candle brands like Capri Blue and Thymes.
https://t.co/jcYjfjJfTm
"As Otherland has delved into candle care matters, it’s gone viral in excess of 10 times, exploded its likes 6X to 1.4 million and roughly doubled its following to 16,700 on TikTok." @beautyindie_ https://t.co/4CF7dlNeOo
"Scent is the strongest trigger of memory and emotion — how can we play into this? How can we take you back to the ‘90s? How can we remind you of your favorite sport or that fabulous cocktail you had on vacation last summer?" @alphagail for @Refinery29 https://t.co/BFqiGa2iXw
"Stone took this opportunity to found a candle brand that combines clean ingredients, nuanced scents, and artistic aesthetics to create a beautiful experience that sparks joy in your home and self-care routine." @whowhatwear@alphagail https://t.co/2Rdq6B6ss6
"Lighting pretty much any candle from Otherland is my go-to, but especially the Core Collection. Right now, I have Mountain Lace lit in my office, which has a really nice fruity, floral scent." @lobosworth@harpersbazaarus https://t.co/6WGzZ6kM8W