@EdKick8011 So what will happen to all the folks at TTD, Snap, etc. who are being required to return 4-5 days a week? Are they all going to start looking for other jobs that are more flexible or fall to the pressure to return?
Interviewing for a role on my team and when I asked why they were interested in the role, their response was that they like their current company, but have no interest in returning to office full time as mandated. This has happened with multiple candidates. What a weird time.
@justseeby Already had my first cider slushy of the season! One of the things I missed most when living in Cali and trying to take advantage every year now that I’m back 😁
@AdtechQueen Since these types of attributes are in such high demand, they can charge higher CPMs by only offering them direct and keeping them exclusive.
@AdtechQueen There are definitely CTV pubs passing attributes like genre and rating (although the nomenclature used isn’t always consistent pub to pub). Attributes like series and episode are typically kept for direct sold efforts only.
I'm bullish on the potential of FAST apps and see why they are growing so quickly, but there is still work to be done on the tech side to make the viewing experience more streamlined and the ad experience more relevant. #adtech
With content genre more easily accessible in the bidstream, this targeting tactic should be a no brainer for brands advertising in these new CTV environments.