Amy Guenel

CMO || Product Marketing Leader || Ad Tech Enthusiast and Problem Solver || Working Mom Life Juggler || Views are my own

[Amy Guenel @amackinno]

@aryanXmahajan Agent

[Amy Guenel @amackinno]

How we all feeling about our country’s future? #Debates2024

[Amy Guenel @amackinno]

@ANderagakura I’m also curious who puts these together and what the data is based on. It’s not pay to play like a lot of the others…

[Amy Guenel @amackinno]

@justseeby Happened to me too! How'd you get it back!?

[Amy Guenel @amackinno]

@mjbarash Marketers need to think through their creative by screen though....seeing QR codes on mobile ads 🙃

[Amy Guenel @amackinno]

@emilykramer Those were the good ole days...

[Amy Guenel @amackinno]

@EdKick8011 So what will happen to all the folks at TTD, Snap, etc. who are being required to return 4-5 days a week? Are they all going to start looking for other jobs that are more flexible or fall to the pressure to return?

[Amy Guenel @amackinno]

Interviewing for a role on my team and when I asked why they were interested in the role, their response was that they like their current company, but have no interest in returning to office full time as mandated. This has happened with multiple candidates. What a weird time.

[Amy Guenel @amackinno]

@emilykramer I never watched my videos or listened to my podcast 🙃

[Amy Guenel @amackinno]

@justseeby Already had my first cider slushy of the season! One of the things I missed most when living in Cali and trying to take advantage every year now that I’m back 😁

[Amy Guenel @amackinno]

@airgups23 TreMobee 🤣 We might just use that!

[Amy Guenel @amackinno]

@AdtechQueen Since these types of attributes are in such high demand, they can charge higher CPMs by only offering them direct and keeping them exclusive.

[Amy Guenel @amackinno]

@AdtechQueen There are definitely CTV pubs passing attributes like genre and rating (although the nomenclature used isn’t always consistent pub to pub). Attributes like series and episode are typically kept for direct sold efforts only.

[Amy Guenel @amackinno]

@ThatChristinaG Brought me to tears!!

[Amy Guenel @amackinno]

@humanpropensity Seen walking around Cannes…

[Amy Guenel @amackinno]

Do you consider content object signals that are passed in the bidstream such as genre and network to be publisher first-party data? #adtech

[Amy Guenel @amackinno]

I'm bullish on the potential of FAST apps and see why they are growing so quickly, but there is still work to be done on the tech side to make the viewing experience more streamlined and the ad experience more relevant. #adtech

[Amy Guenel @amackinno]

This past weekend I was up north✋(IYKYK) with the fam and had my first exposure to PlutoTV on a smart TV as a consumer. Here is what I learned...

[Amy Guenel @amackinno]

With content genre more easily accessible in the bidstream, this targeting tactic should be a no brainer for brands advertising in these new CTV environments.