Aman

Growing Growee foods, one shelf at a time. Immigrant CPG founder.

[Aman @amanblana]

@ZachCPG This is like therapy for every CPG founder. Thanks for keeping it real.

[Aman @amanblana]

@learnwithella Ads

[Aman @amanblana]

@tankots @WisprFlow Genuinely great product that sounds so simple on the front but unlocked massive speed and accuracy for us. Great stuff Tanay!

[Aman @amanblana]

@IsabelHalfCaff When you say voids, do you mean stores with voids in sales or voids in inventory.

[Aman @amanblana]

Insane how long a merchandising team can help you keep displays. Stores with displays sell more > we sample in those stores twice as much > managers see strong velocities and allow our merch teams to keep restocking even longer. Has been a strong Q4. 🤞🏼

[Aman @amanblana]

We all know about the chargebacks we get with UNFI - but lesser known fact is most accounts suddenly think they can now charge you free fills and higher slotting when bringing onboard - call it the UNFI effect. Not so if you went with a regional distributor or direct.

[Aman @amanblana]

@ZachCPG Do you think one can build brand just around convenience? Don't need to be fancy but wondering what do these accounts think of new brands without much distribution in conventional channels.

[Aman @amanblana]

@ZachCPG Love this! How many parts per million got me cracking up😂

[Aman @amanblana]

@FitFounder @threadreaderapp
unroll

[Aman @amanblana]

Visiting India to figure out moving our manufacturing here because COGS locally are getting crazier. Even with tarrifs, looking at 50%+ savings in landed costs. 🤯

Product will be a bit different but the lower SRP value we can unlock for the customer is going to be massive.

[Aman @amanblana]

@cantripguy GPT

[Aman @amanblana]

@lukeharries Once connected, Will this work through the Claude app in phone?

[Aman @amanblana]

Just made some coupons for demos using Chatgpt by becoming our own clearing house as a small brand, so that's $250/month saved right there. $20 Plus is so worth it
Even made a ghibli style creative for kicks 😂 All in 1 hour

Some things still need to be fixed but this is insane

[Aman @amanblana]

@erica_wenger Just did!

[Aman @amanblana]

@JolineRivera 👋🏻👋🏻

[Aman @amanblana]

Rant - service providers nowadays be like: I wont be held accountable, you gotta pay me upfront and if not, i have other brands willing to pay $$$.
bruhh

CPG brands, we gotta do better.

[Aman @amanblana]

It's tough out there for merchandisers and demo folks.

Our guy got denied a demo today because they didn't "bring their own table" and called out the manager for not placing product as per the corporate planogram the second time

Had like 7 unused tables in the cafe.🤦🏻‍♂️

[Aman @amanblana]

@EyeforRetail_ Felt this one hard today! Some of the doors in our newly opened account had our stuff in clearance for god knows why, after it was successfully authorised for full rollout in the main set after a trial

[Aman @amanblana]

@jmmohr @RosenZone We love Tcho too! Rob came by to drop some bars we gladly pay for every trip to Erewhon.