Anjali Midha

CEO & Co-founder of @Diesel_Labs; formerly @twitter & @bluefinlabs. @MIT MBA

[Diesel Labs @Diesel_Labs]

It’s been an eventful 1.5 years since #BlueskySocial opened public registration, and we have enough data to look at how the new community differs from X / Twitter. Lets see how the two platforms react to topics within the media landscape.

#Infographics #DataVisualization

[Diesel Labs @Diesel_Labs]

The Point Goddess has arrived! There’s no doubt that @CaitlinClark22 has ushered in a new era for the WNBA. But how does one quantify the impact of a superstar on audience interest and engagement? Diesel took a look at her influence on the league.

#WNBA #NBA #CaitlinClark

[Diesel Labs @Diesel_Labs]

Bang! Bang! Ballet! The last John Wick installment #BallerinaMovie chasséd into a $25M domestic box office opening this weekend, landing within our modeled range.

For the most accurate box office projections, keep your popcorn ready with Diesel Labs!

[Diesel Labs @Diesel_Labs]

We’re excited to check back into the Continental for the release of From the World of John Wick: Ballerina this weekend! Using Diesel’s predictive modeling, the new installment is likely to clock in at a deadly $21 to $48 million in opening weekend domestic box office.

[Diesel Labs @Diesel_Labs]

Saints alive! The Sinners debut bit off more of the box office than expected ($48M), leading the bloodthirsty film to continue leading the box office in its second weekend ($46M).

[Anjali Midha @amidha]

Ever wonder what to watch? Our AI Media Analyst is now posting intel on daily content premieres on Bluesky:

https://t.co/IRFZzGZWXH

[Diesel Labs @Diesel_Labs]

As we approach ‘summer blockbuster’ season, we took a look at what key demographic groups are anticipating most. Men tend to heavily anticipate action & adventure content, while women lean toward drama. Swipe through to see which titles made the cut for each group!

[Diesel Labs @Diesel_Labs]

Which streaming partner do you think would do justice to an adaptation of A Court of Thorns and Roses? Since Hulu announced they are stepping away from the project, we took a look at how it might fit into the portfolios of some notable networks.

[Diesel Labs @Diesel_Labs]

The stars were out for #NBAAllStar which took place over the weekend with a number of notable changes to the format. As basketball fans ourselves, we had our AI Media Analyst take a shot at summarizing the reactions to the NBA’s midseason festivities.

#NBA #NBAAllstarWeekend

[Diesel Labs @Diesel_Labs]

Are you at CES? Head to "How AI is Changing Consumer Behavior" at 2pm PT today to hear our Founder & CEO Anjali Midha’s thoughts, alongside VP & GM of Google TV Shalini Govil-Pai, General Manager of TCL Haohong Wang and Co-Founder & Chief Business Officer of Quickplay Paul Pastor

[Diesel Labs @Diesel_Labs]

Here at Diesel Labs we had our AI Media Analyst produce a quick insights report on the performance of the Minecraft trailer (releasing April 4th, 2025) and the results were fascinating!

[Forbes @Forbes]

Diesel Labs: Viewers Pick The Emmy Award Winners And The Reasons Why https://t.co/opInE2BJsN

[Diesel Labs @Diesel_Labs]

We’re continuing to spotlight features of our new AI media analyst, Daisy! Fall brings with it a bevy of fresh content, colorful leaves, and lots of fresh ad campaigns. Our AI Media Analyst Daisy knows just which ads are grabbing consumers’ attention. Check it out!

[Diesel Labs @Diesel_Labs]

This week we’re spotlighting some of the most valuable insights that our AI media analyst Daisy can deliver! She is infused with audience comments and behaviors from across the major social and video media platforms in support of both basic and advanced analyses.

[Diesel Labs @Diesel_Labs]

As the Democratic Party aligns behind Kamala Harris as the presidential nominee, discussion has shifted toward VP candidates. Here at Diesel Labs, we monitor audience engagement across the entire media landscape to find out who's capturing attention and why.

[Diesel Labs @Diesel_Labs]

2,402: the number of new TV shows and movies currently scheduled for release throughout 2024. How can we possibly know that? Because our proprietary Content Calendar data is the best source for every premiere date of all content launching in the US every day.

[Diesel Labs @Diesel_Labs]

What if chatGPT could reply to your live media performance questions? Now it can – Diesel Labs is excited to introduce Daisy, our new AI sidekick!

[Diesel Labs @Diesel_Labs]

Each streaming platform boasts its own form of viewing measurement and its own methods by which to judge success. But how do you measure the impact of a piece of content? Today we look at Diesel’s Netflix data set to investigate further.

[Diesel Labs @Diesel_Labs]

Struggling to know what’s hot and what’s not? Let us tell you! Follow us as we take a look under the hood at one of Diesel’s most dynamic new datasets designed especially for AI and machine learning use cases: Gen Pop Trends!

[Diesel Labs @Diesel_Labs]

Check out Diesel’s data marketplaces, including free samples, on @SnowflakeDB and @awscloud Marketplace. And stay tuned as we explore these exciting new datasets on our socials in the coming weeks.