I made the switch from performance UGC --> Creatives supplier here is why ๐๐ป
The thing with performance UGC is that views โ money. So it's really hard to determine what's actually performing and how to measure success.
There are bigger markets that need a consistent source of creatives, especially in paid ads. The more you test ---> Better data ---> Better creatives = More money.
Also it's way more fun to focus on good videos from good creators instead of pushing out slop to reach a certain amount of views.
the comment section of a winning ugc ad is your next 10 briefs
"does this work for sensitive skin"
"how long until you saw results"
"sending this to my husband"
that's free market research
most brands just feel good about the likes and move on
Few.
if i was 19 with a phone and nothing else
i'd find 5 brands i actually use
offer 3 videos for free
document every result
post it
paying clients in 60 days guaranteed
people are still waiting for the right moment
Most UGC creators post on a fresh account and wonder why they get zero views.
it's not the content. it's the account.
TikTok and Instagram need to trust that you're a real human before they push your videos to anyone.
here's how to warm an account properly before you post a single piece of branded content.
1. make a new email and wait 24 hours don't skip this. jumping straight into posting on a brand new account is the fastest way to get shadowbanned before you even start.
2. use a personal account name @yourname not @contentcreator2026.
The more real it looks the better. you're trying to look like a person not a burner account.
3. watch 30 videos on the FYP all the way through like, comment, save, repost. interact how a real person actually would. you're telling the algorithm you're human and you belong on this platform.
4. follow 50 to 100 creators in your niche keep it relevant. the algorithm is building a picture of who you are and what you care about.
5. post 2 warmup videos completely unrelated to your brand deal not sponsored. not branded. just normal content. wait 24 hours between each one.
6. you're ready when 2 consecutive videos hit 1000 views each that's the green light. your account is trusted. now you can start posting branded content and actually give it a chance to perform.
skipping this process is why so many UGC campaigns fail before they even start.
the video was never the problem. the account was cold.
Comment "WARM" below and I'll send you the full step by step account warming guide for free.
$10M app idea:
streetwear authentication but for everything
point your camera at any product
instantly tells you if it's real, what it's worth right now, and where to sell it for the most
b2b ugc is so untapped it's kind of crazy
every saas company running the same screenrecording voiceover ad
nobody putting a face on it
first creators to crack this category properly are going to eat
Everyone talks about TikTok UGC and no one ever speaks about IG reels.
IG performs so much better for conversion because it's an actual personal brand you are building and not only a one time viral video.