Introducing Claude Meetings: add Claude to your team’s video call and it builds docs, whiteboards, and other artifacts with you while you’re still talking.
Starting to roll out in beta on Team and Enterprise plans.
how to turn a creator post into an ad that actually converts
1. creator posts the video on their own page first, no ad spend
2. wait like 6-7h and read the comments. if ppl are asking what the product is, thats your winner
3. ask the creator for partnership ads access on meta, or a spark code if its tiktok. they can do it in the app in a min
4. run it from their handle, same video same caption
ppl already follow that creator so the ad just reads like one of their normal posts
most brands pay for the post and then let it die after a day or two.
honestly the ad part is where the money is
i see the x algorithm in waves, every few months something else gets favored and u just gotta adapt and go with the flow
been through a lot of these changes and the ppl crying abt reach are usually still posting what worked last wave...
if i could only track one number on x it'd be followers per post
a post that goes viral and brings nobody to your page didn't really do anything for you
followers is the only metric that is important for brands and companies because that actually tells u if people like u or ur company
smartest creator playbook i've seen a brand run
send product to like 150 creators a month, then only pay the top 20 to run their posts as ads from the creator's account
you only pay for the ones that already worked
one ugc format i came up with did over a billion views
the hook was just a question. "can i build ___ using ___?"
ppl wanna see if it actually works so they watch till the end