Amit Rawat

Dabbling hard in writing, design, culture and more!

On the side, I work with ambitious brands with branding & design @studiotwo42

[Amit Rawat @amythrawat]

From a Tibetan-inspired inward-looking aesthetics brand to an AI-powered healthcare SaaS, 2025 saw @simrantarafdar_ & me doing what we love doing — partnering with good people, delivering great work across branding, design and digital.

A quick recap for y’all!

[Amit Rawat @amitrawatinc]

Brand direction for a luxury home lighting brand

[Amit Rawat @amitrawatinc]

Banner explorations for a dermatology clinic

[Amit Rawat @amitrawatinc]

So many of you loved the textures on the wellness brand's direction - here, you can see them more closely.

The brand wanted a deeper connection with their patrons so we thought of utilising textures you see in nature & around us!

Thoughts?

[Amit Rawat @amitrawatinc]

Whipping up a texture-rich brand direction for a radical wellness brand

[Amit Rawat @amythrawat]

New work!

[Amit Rawat @amitrawatinc]

Vultera crafts timeless notebooks and journals that encourage reflection, creativity, and clarity in a fast-moving world.

We delivered the brand identity & visual design system as well as the Shopify storefront design.

[Amit Rawat @amitrawatinc]

One brand, three brand worlds imagined.

For any brand, there is wide spectrum of look and feel that can work.

When we work with brands, we begin with a strategy & positioning exercise which is then imagined into brand worlds that touch upon how the identity can manifest itself across touch points.

These boards not help us explore but also help clients see the range of possibility.

[Amit Rawat @amitrawatinc]

Can't get over this custom wordmark the wonderful @siimrantarafdar crafted for Vultera!

@mikesmith187 yay or nay?

[Amit Rawat @amitrawatinc]

Absolutely in love with this color scheme.

These snippets are from @studiotwo42 's work for Vultera - a slow-living inspired journals and stationery brand.

(No AI was used to craft any aspect of these wonderful designs)

[Amit Rawat @amitrawatinc]

Recently wrapped up the website art direction for a lovely Tibetan-inspired sustainable fashion brand.

At @studiotwo42 we love nothing more than working with good people building good stuff.

These are snippets from one of the art directions we sent over!

[Amit Rawat @amitrawatinc]

@vanshdevx Latest work - brand identity design for a slow-living inspired journals brand

[Amit Rawat @amythrawat]

@jstrelioff this slaps too! https://t.co/Lau27LVz2L

[Amit Rawat @amythrawat]

Em dash, negative parallelism, oxford comma and overenthusiastic openings are the four horsemen of the AI writing apocalypse.

[Amit Rawat @amythrawat]

Self-employed?

You mean when you’re unemployed but still have to pay taxes!

[Amit Rawat @amythrawat]

@supreetkashyap Brand perception dictates perceived quality more than you would think!

When people buy from Uniqlo, they tend to rate comfort, softness, fabric quality, etc,. higher by default.

In that regard, Indian brands have a lot of ground to cover

[Amit Rawat @amythrawat]

@scaling_shields Looking up on pm_your_tits on LinkedIn sure makes a hell of a search keyword

[Amit Rawat @amythrawat]

@kubadesign https://t.co/0cSCap0aG6 is a good shout too!

[Amit Rawat @amythrawat]

@p_millerd My fav genre of non-fiction is narrative non-fiction.

The best ones that I've read:

Say Nothing by Patrick Radden Kaffe

Endurance by Alfred Lansing

Under the Banner of Heaven & Into Thin Air by Jon Karekuer

The Best Land Under Heaven by Micheal Wallis

(more in the image)

[Amit Rawat @amythrawat]

@salonimig Station Eleven will cure even the strongest reading slumps!

[Amit Rawat @amythrawat]

@olegcoada Real designers are busy cooking it up for the clients!

[Amit Rawat @amythrawat]

Being consciously aware of my emotions and changing emotional status.

Now when I see myself getting angry, frustrated or sad, I pause and try to unearth what's causing me to feel so.

On most occasions, I realise I'm needlessly fretting over something completely out of my control.