two42

[Amit Rawat @amitrawatinc]

The logo and the inspiration

[Amit Rawat @amitrawatinc]

Brand direction for a luxury home lighting brand

[Amit Rawat @amitrawatinc]

A luxury lighting & decor brand
An ADHD academics tutoring brand
A leather journals brand
An AI-powered healthcare SaaS brand
A Toronto-based dermatology clinic

These are some categories of clients that I've worked with in the past few months.

Niching up can be fun too!

[Amit Rawat @amitrawatinc]

Vultera crafts timeless notebooks and journals that encourage reflection, creativity, and clarity in a fast-moving world.

We delivered the brand identity & visual design system as well as the Shopify storefront design.

[Amit Rawat @amythrawat]

Branding for AI-powered brands doesn't have to be sterile.

Recently crafted a few brand concepts for a healthcare SaaS and it was refreshing to work on something that doesn't toe the usual minimalistic futuristic design line.

[Amit Rawat @amythrawat]

Brand concept for an ADHD tutoring brand

[Amit Rawat @amythrawat]

Apparel branding is so much fun especially when we do it for a kids clothing brand.

[Amit Rawat @amythrawat]

One brand! 3 Art Directions! 🚀

[two42 @studiotwo42]

RT @amythrawat: In 2025, @studiotwo42 we worked with 17 founders in shaping their brand's identity design.

What niche, you ask? All over…

[Amit Rawat @amythrawat]

Working with an upcoming beverage brand on their brand design and graphic system

[Amit Rawat @amythrawat]

A brand owner ignores the best brand concept and instead chooses something he/she vibes with better.

Are you even a designer if you have never seen this?!?!

Here is what someone chose to ignore this one time. Share yours!

[Amit Rawat @amythrawat]

From a Tibetan-inspired inward-looking aesthetics brand to an AI-powered healthcare SaaS, 2025 saw @simrantarafdar_ & me doing what we love doing — partnering with good people, delivering great work across branding, design and digital.

A quick recap for y’all!