Analytic Edge provides technology-enabled analytics solutions in marketing & sales effectiveness.
For more information, contact us at [email protected]
Our new white paper “Marketing Mix Models On-Demand” explains how @Unilever used @Meta's MMM SaaS by Analytic Edge to run modeling in-house, estimate impact of #marketing activations on sales, and optimise #media budgets. Read it here: https://t.co/svVmmAt52V
"We see a future where marketing ROI is simple, fast and accessible to all. This is why we are building modelling platforms that can address the need of modelled measurement that is simpler & suitable for advertisers"
Stephen Lane, @analytic_edge#virtualmartech#themartechsummit
Join Stephen Lane our GM, UK, Gabriel Matwiejczyk @Meta & Justyna Bołtryk-Pieckowska @Unilever on 23rd March 1:30 PM GMT for a panel discussion @Martech_Summit Europe on how marketing teams can adopt and scale MMM SaaS in-house. Register for free here - https://t.co/SWrWvwaPr7
Impending cookie loss is forcing #marketers to re-think media impact measurement. More marketers are adopting MMM. Read Adweek on how Asus used Analytic Edge’s MMM SaaS for their marketing budget decisioning.
https://t.co/eAwxCG4jAu
@Adweek#marketing#media#cookielessfuture
Speakers from Analytic Edge , @Facebook and @OceanSprayInc recently spoke at a webinar about how companies can integrate marketing mix models into their day-to-day operations and use analytics to maximize marketing ROI. Click here to learn more:https://t.co/XSd0MbcM3o...
Learn how Ocean Spray Cranberries is integrating marketing mix models into its day-to-day operations — using analytics to drive business and really maximize ROI. https://t.co/gg8PemczRo
#marketing#consumergoods#cpgindustry
Marketing Mix Modeling solutions are making a comeback. Today’s solutions are fast, cost-effective and easily scalable and not impacted by privacy restrictions. Watch the video to learn more
https://t.co/WCHgGDx2n8
#marketing#data#privacy#analytics#marketingmixmodeling#mmm
Stephen Lane our General Manager, UK with other industry experts recently participated in a panel discussion titled 'The Rise of Self-Serve Marketing Mix Modelling' at @Martech_Summit Europe.
If you missed the session, Watch for Free On-Demand here: https://t.co/aHIYbsZ6ZU
It’s critical to have access to your service data and other casual factors in your business as that’s what the modelling depends on. Your team is also important as you need someone to have the aptitude for mix modelling or the capability to learn.
Stephen Lane
#virtualmartech
Next-generation marketing mix solutions are contemporary, faster, calibrated with ground truth experiments, and automated with artificial intelligence and machine learning. Read more to learn how: https://t.co/elTgpGFNAV #consumergoods#thoughtleadership#AI#ML#marketing