everything i know about Google Ads.
7 modules. one free notion doc. video course included.
you’ll go from $0 to $1M if you apply everything that’s inside.
took me years and $250M in managed spend to learn this.
takes you 5 minutes to get it.
like, RT + comment "GOOGLE" and i'll send it over.
(must be following)
i've been automating our ENTIRE google ads research flows inside claude code…
and the results have been INSANE
so i decided to document the ENTIRE system..
covering the setup, workflow, and ready-to-run prompt templates to research winning google and youtube ad in SECONDS inside ONE chat
here's what's included inside the guide:
> the ICP deep-research master prompt
(mines reddit, quora, amazon and forums for the exact language customers use, plus 2 follow-ups that go deeper)
> the competitor teardown
(homepage, ads and review-sentiment, compiled into the conquest weakness file)
> google ads angle extraction
(research turned into ToF, MoF and conquest keyword clusters with the copy written)
> the voice-of-customer doc
(87 verbatim phrases off one brand, ranked by frequency, every swipeable hook lives here)
> the GMC feed rewrite
(titles that match how people actually search instead of "supplement 60ct")
> niche templates, the research cadence, funnel architecture, and the compounding research library
(everything past phase 5, including the page-type map and the weekly re-pull)
all backed by everything i learned after generating +$20M for ecom brands at my google/youtube ads agency
like + comment "GUIDE" and i'll send it over
(must be following + RT for priority access)
our creative team just made this youtube ad for @tryshed
this 2d animation style works especially for health products as you can:
- make the “science” easy to follow
- simplify messaging so key concepts land with the audience
- drop that pushy sales tone that makes health brands feel sketchy
some context one of our partners ran a similar creative and got 1.59% ctr for a brand with 2+ average roas
next winning ad idea for ecom brands:
ai creatives + advertorials
you’re about to see a lot more brands lean into this in the next few months
looking at our accounts, the top performing ai ads formats right now are:
- vsl
- animation
- podcast style
whatever the format, the structure underneath is basically the same:
you start by highlighting a gap in what people believe
- the real cause behind their problem
- or a habit people don’t realize is hurting them
then you show how your product bridges that gap
say you’re selling a collagen supplement
you open with “people think wrinkles come from age… but that’s not what’s actually happening.”
then explain how collagen drops roughly 1% a year after 25, and how lifestyle accelerates it, with sugar, processed oils, alcohol, stress
(through that explanation, you use animation, visuals, ugc clips to keep people watching)
that builds into why most skincare falls short and why collagen loss is the real issue
next, you introduce the product, what it does, and proof behind it
this works really well when you pair it with an advertorial
something like “Dermatologists Are Finally Admitting This About Skin Aging”
the funnel itself has been around for a while, but ai just removed a lot of the friction to build it
and youtube is still pretty open for this right now
Claude DESTROYS ChatGPT for finding new winning Meta ad creative.
I put together my Claude Meta Winning Ad Finder Vault.
Claude is BY FAR the best at solving creative fatigue and iterating on winning ads.
I speak to 10+ DTC founders a week. Every single one has the same problem – one ad carrying the account and no idea what to make next.
These prompts fix that.
I use these to go from a dying winner to a full iteration plan in under an hour:
• Winning Ad Breakdown Prompt
• Hook Variation Generator Prompt (5 from one winner)
• Creative Fatigue Diagnosis Prompt
• Angle Iteration Prompt (build from what worked)
• New Persona Finder Prompt
• Dead Ad Revival Prompt
• Format Expansion Prompt (UGC → Podcast → Static)
• Competitor Winner Reverse Engineer Prompt
• Next 30 Days Creative Roadmap Prompt
Want access?
→ Comment "Claude"
→ Follow me and I'll DM you the vault
Alexandre Dumas described this beautiful in the The Count of Monte Cristo as a “moral change in appearance”
The events in our life actively shape how we look. Your face reflects the life you’ve lived.
after generating $25,000,000+ for ecom brands with google advertising
I’ve condensed EVERYTHING I learned about google into 48 laws
like + comment “GOOGLE” and I’ll send you access to it
(must be following + RT for priority access)
This is true.
Ridge is unc.
Hexclad is unc.
Winning brands right now look a lot different than when we were building in 2018-2024.
Our unc skills are still needed to hit 50m+
But here is what the kids are doing (and what the should be doing better)-
1- social / viral first.
Look at frost buddy.
8 figure months on tik tok shop.
Their ceo is filming posts all day.
New founders won’t commit to a PO unless they see organic traction off the rip.
2- creators over influencers
No one pays for posts
It’s all affilate and % of spend
They get 1,000 kids in a discord.
They have them crank 2-10 pieces of content a day each.
They pay them commission + a percent of spend ON TOP of commission
So they get the best video, they promote it, the creator gets commission on paid spend + organic reach + a kicker on how much the ad scales
3- hard goods are dead
It’s all subscription or high LTV
Everyone knows first purchase profitable is basically dead
So they go for strong repeats or subscription
4- hyper lean teams
The “head of brand” has been killed
No one has a fluffy title.
It’s all growth- affilate + Skelton execution on email, finance, etc.
Now…
What are these kids fucking up?
1- not taking care of customers.
Why is hudson and comfrt 10x bigger than every other player?
Actually great cx.
They go above and beyond to build retention and LTV.
They don’t scam.
2- not being Omni channel.
Amazon has won.
They don’t go on Amazon because reviews can’t be gamed, fees, you can’t make crazy claims.
But Amazon has half of all sales.
You need to be there.
3- not having good infustructure.
No process. No seo. Just gum and sticks holding together a 9 figure brand.
—
These kids are impressive.
I’ve seen 19 year olds get to 100m in 11 months.
But the brands implode in 30 days.
Call ridge unc.
Call hexclad unc.
But we are both in year 5 of doing 9 figures a year.
Want to get here?
You gotta build the infrastructure
deleting soon
a collection of the best LPs to use for google ads rn
our internal landing page team has swiped these to cut our CPAs by 2-3x.
or to tap into new types of traffic.
some brands have scaled to 6 and 7 figures in spend alone
giving it away for the next 48 hrs
like + comment "swipe" and I’ll send it over
(follow so i can DM)
Claude Cowork Sub-Agents are f*cking cracked 🤯
One prompt → 50 competitor ads analyzed, hooks extracted, and a full creative brief generated.
10 AI agents running in parallel, under 5 minutes.
All inside Claude Cowork.
Perfect for DTC brands and agencies who are still doing creative research and ad production one task at a time inside Claude.
If you're analyzing competitor ads one by one, copying hooks into a spreadsheet manually, writing brief after brief from scratch, and watching Claude's output quality fall off a cliff after the 15th variation because the context window is completely bloated...
Sub-agents eliminate the entire bottleneck:
→ Drop in a spreadsheet of 50 competitor ads and spin up 10 parallel sub-agents
→ Each sub-agent analyzes 5 ads simultaneously — hooks, angles, CTAs, emotional tone, creative format
→ They report structured summaries back to the main agent without bloating the context
→ The main agent synthesizes patterns across all 50 ads into a competitive intel brief
→ Then spin up another round of sub-agents to generate 30 ad copy variations across 10 personas
→ Each sub-agent writes for 1-2 personas in a fresh context — so variation 30 is as sharp as variation 1
No analyzing ads one at a time.
No context window blowing up halfway through.
No copy quality degrading after the first dozen variations.
What this gives you:
→ 50 competitor ads broken down in minutes — hooks, angles, CTAs, formats, all structured
→ Pattern analysis across the full dataset that you'd miss reviewing ads individually
→ 30+ ad copy variations with persona-specific messaging that actually stays sharp
→ A workflow you can save as reusable skills and trigger with one command next time
→ The same output quality on the last task as the first
Built 100% inside Claude Cowork with sub-agents.
I put together a full DTC playbook:
5 bulk workflows with copy-paste prompts, the exact sub-agent prompting pattern, batching guidelines, and an honest breakdown of when this setup is worth it vs. when a simpler approach is the better move.
Want it for free?
> Like this post
> Comment "AGENTS"
And I'll send it over (must be following so I can DM)
First time I've ever seen a founder break down a Super Bowl ad like this; @ZReitano (776 founder) brought ALL the receipts. Get deep into the economics of an ad in the Big Game.