People arguing about declining response rates, deliverability challenges, and AI-driven personalisation fatigue are missing the point.
If you don't stand out by offering a unique approach, no marginal increase in response rate or AI will save you.
I'm 38 years old and in tech sales. I remember thinking when I was 27 that I had reached the top 1% of sellers.
By that age I had closed 100s of deals.
Was always at least 130% + of my annual number
Made really good money.
but... looking back knowing what I know now, I was only a decent sales rep.
why?
Because it was all inbound...
When you're taking inbound leads closing deals anywhere between $40k - $1M, you're learning a subset of what matters if you want to be a top tier seller.
yes... you learn great discovery... you can learn to do a killer demo... you learn how to beat the competition... run an efficient POC... negotiate fast. Etc... These are all very, very valuable skills and I'm grateful that I learned them.
But now I do outbound enterprise sales to some of the largest retail companies on the planet.
It is a whole different set of skills.
Amazing POV development
Grit on doing a ton of outbound
extremely creative and thoughtful messaging
Learning how to manage your time effectively (arguably one of the hardest)
Deep research on organizations
Business acumen.
The list goes on and on.
Sales is one of those games that is endless. Always something to get better at. Always someone to learn from.
and now at 38. I've never felt like I had more to learn.
Sales is the only job that forces you to get your shit together.
There's so much you gotta master to make it work:
- Rejection tolerance
- Fear of confrontation
- Active listening
- Boundary setting
- Clear communication
- Reading a room
- Emotional control
- Knowing when to shut up
- Building trust
- Patience under pressure
You’re getting paid to learn the fundamental life skills.
Reframe of the day
Prospect: I’m just here to learn
🤡: *gets triggered*
^ bad projection
🐲: Oh, maybe he’s here to learn if he actually has a problem worth solving.
^ useful projection b/c it Frames you as the information collector and the buyer as the one "learning" about their situation
Easiest thing to throw off your counterpart during a negotiation is to press them for time by creating an artificial, tight deadline that doesn't actually exist.
Careful when they apply this tactic to you.
It's very easy to overplan especially when doing outbound/cold outreach.
Typically the top performers are those that just pick up the phone and grind it out.
@AlexHormozi In Chinese culture, you only have major celebration for genuine birthday milestones (1st birthday, 60th birthday, and every 10 years thereafter).
Just difficult for people to detach from their previous self and life. The rest is manageable, especially in countries where domestic helpers are affordable .
Difficulty of parenting is a total psyop. Really don't care what anyone has to say on the topic anymore. The only acceptable issue is real health problem/development problems, financial problems.
Been enough time to conclude this at this point. 3/10 on difficulty scale, max
As a Trader / Investor it's your job to predict the future and back your views with risk under control.
It is always murky and never 100%.
This is something Retail Traders generally tend to struggle with.
"How do you know that it's going to happen so many times Anton?"
The answer is you don't 100%. It just seems that way. I'm always wrong but im more often right and im bigger when im right than when im wrong. Thats the key to longer term success.
Just accept that in financial markets and life in general, that nothing is 100% i.e. guaranteed and nothing is 0% i.e. impossible. Except of course that it is neither. That's the only thing that is guaranteed!
We live in a world of probabilities and it's always in a constant dynamic flow state where things change.
The best you can do is to increase your odds of success by the processes and actions you implement.
Put the odds in your favor. 60/40 or 65/35 is generally the best you will ever do in Financial Markets. If anyone says to you they can do better than that long term, they are lying or misleading you.
Good Proferssional traders and investors all know this.
Personally I was brought up in a World where walking onto the Goldman Sachs, Lehman Brothers or JP Morgan trading desks pre 2008 i.e. when trading was old school proper trading, we used to read the financial newspapers and online media etc at 6.15am-7am.., and whatever was in the news is what we were doing yesterday or talking about weeks before. The "news" was and always will be confirmation of whether we were right or wrong. We used to go outside at 8.40am for our 3rd cigarette break of the morning and watch "normies" getting off the tube / subway and walking to work, panicking to make it to their desk for 9am. We were always 1-2 steps ahead of everyone else. It was a simply brilliant training ground for the mentality it takes to be successful as a trader.
Understand the mindset and apply it. Your job is to predict what will be in the news weeks from now. The world responds to fundamental shifts. Not lines on a chart that happenend in the past. Your job is to predict that. Not to respond to it by initiating positions afterwards. The normies and the dumb money piker traders are the exit liquidity for Professionals.
Plenty of countries would be so much better off if they just copied others.
Airport? Copy Singapore's.
Policy making? Copy Switzerland's.
Metro system? Copy Hong Kong's.
It's not hard, but you must be willing to take action.
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