André Butturi

Paid Advertiser. Writing and shooting on my free time.

[André Butturi @andrebutturi]

@Rainmaker1973 black airfoce energy

[André Butturi @andrebutturi]

@Puppieslover this guy should rewatch finding nemo

[André Butturi @andrebutturi]

how a video of a mom getting her son ready for school brought us over $120,000

enter my client: a hair care brand created by a famous barber

we sell products made by men for men

so naturally this is who we've always targeted on our ads

but then, something happened…

we noticed that one of our new top performing creator videos on TikTok shop was by a mom

she wasn't using the product on herself, she was using it on her son

so we decided to create a new customer avatar: Maria, the mom

we wrote down her goals, values, interests, demographics, challenges and pain points

all based on what we've seen from her videos

then we made ten new video ads specifically written for her

with TikTok already covered we launched them on Meta, the result?

over 450 sales in the first 30 days (yay!)

more importantly: we opened up our product to a whole new audience segment

before this we would often exclude women from our targeting

and while this won't make us rebrand to a women's haircare brand

it made us realize there are whole segments of prospects still untapped by us

we know there are dozens of brands that speak specifically to women about their needs

yet, is any speaking to them about their sons' needs?

well, we are! (wink)

ps: dm me if you'd like to chat about how we can do the same for your brand :)

[André Butturi @andrebutturi]

@BFI why only one weekend?

[André Butturi @andrebutturi]

@blankallclowns @Sargon_of_Akkad Move on, not all issues circle back to this

[André Butturi @andrebutturi]

@Antunes1 What a brain rot prompt

[André Butturi @andrebutturi]

This feels like HAL’s early days

[Anthropic @AnthropicAI]

New Anthropic research: Alignment faking in large language models.

In a series of experiments with Redwood Research, we found that Claude often pretends to have different views during training, while actually maintaining its original preferences.

[André Butturi @andrebutturi]

@PicturesFoIder This will make you rethink the whole connect of main characters

[André Butturi @andrebutturi]

@PrisonPlanet Why don’t you post the video directly on 𝕏?

[André Butturi @andrebutturi]

@DylanoA4 Happened to me a couple weeks ago while watching The Nutcracker

[André Butturi @andrebutturi]

@NavalismHQ @naval I would rather be whole than good.

— Carl Jung

[André Butturi @andrebutturi]

spend some time alone…

[André Butturi @andrebutturi]

@DylanoA4 I feel this belongs here

[André Butturi @andrebutturi]

Черешня – a love story 🍒

[André Butturi @andrebutturi]

@elonmusk How long until nature heals and we can have movies like this again?

[André Butturi @andrebutturi]

The Paradox of Social Media Use

No use and you’re isolated from digital interactions.

Too much use and you’re isolated from in-person interactions.

[André Butturi @andrebutturi]

@andrew_kosh @jackie_startok

[André Butturi @andrebutturi]

@andrew_kosh Nice one! But the photo is showing up as link on the timeline, not sure why.

[André Butturi @andrebutturi]

Hola @SEUR_responde, estoy intentando rastrear mi paquete enviado de Francia a España. Ya está en España, pero en su web no veo actualizaciones ni puedo localizarlo. El sitio francés dice que no se puede entregar por falta de información. Tengo el número de seguimiento, ¿me podrían ayudar? ¡Gracias!

[André Butturi @andrebutturi]

@elonmusk True progress comes from building on top of what has come before.

Religion and science are not mutually exclusive, they can coexist.