Andrianes Pinantoan

The world's 1,459,239th most popular celebrity.

[steve blank @sgblank]

The law of strategic planning: the number of people involved in creating the plan is inversely proportional to the actual amount of strategy it contains.

[Andrianes Pinantoan @andreispsyched]

Yes. And also, you should hire an agency for your product, design and engineering.

[Gokul Rajaram @gokulr]

Excerpt from a company update: “Our performance marketing agency who took over since we parted ways with our Head of Marketing has significantly improved our digital marketing performance, helping us cut spend in this area while upping lead volume.”

CEOs and Founders: unless you’re a massive company that can build out its own mini agency, a strong / highly referenced performance marketing agency, with their years of collective expertise across multiple clients, will almost always be able to outperform your own perf marketing team.

[Andrianes Pinantoan @andreispsyched]

@AdamFard_ Send

[AJ, is it not? @AJ_ay_it]

Ads don't wear out (not really news from System 1, Millward Brown were saying it 20 years ago) but a really important finding nonetheless.

You are almost certainly changing your ads and campaigns too often. When you are sick of it, your audience has probably only just noticed it

[Lenny Rachitsky @lennysan]

Airbnb cut all paid growth during Covid (which accounted for 10-20% of new users), and never turned it back on. Instead, invested in PR, events, and brand.

It's rare you see a company get off the paid growth addiction. And seems to be working. A really interesting case study.

[Jori Lallo @jorilallo]

No AB tests, no growth tactics, no hashtags, no marketing department, no cartoon characters on ladders.

Just trying to explain the product in clear terms with good taste and design https://t.co/Gc1D3vo5Zp

[Melanie Perkins @MelanieCanva]

A beautiful African proverb says it takes a village to raise a child, it certainly does to build a company too. Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life.

[Paul Graham @paulg]

For example, I've noticed that the founders of successful startups tend to become much more commanding. You can start out as a diffident hacker, but you can't run a big company as one. Gates and Jobs are the rule, not the exception.

[Paul Graham @paulg]

Apparently a significant part of Google's business is selling you traffic you would have gotten anyway. I talked to one founder who used to spend a huge amount on keyword ads. They stopped completely, and they still got 95% of the traffic they would have gotten.

[Sam Altman @sama]

(also worth noting: ten years ago essentially no one predicted this. the common wisdom was that we would have self-driving cars very soon but that creativity was out of reach for AI, maybe forever.

predictions made today about how AI is going to develop are likely as bad.)

[Sam Altman @sama]

trying to make the price of housing go up over time instead of down is one of the most destructive policies i can imagine, and makes ~everything worse.

so many things would get better if we could get this one thing right.

[Nikita Bier @nikitabier]

When my app hit No. 1, users asked us everyday to add DMs. So we coded nights & weekends to ship it. Within hours growth came to a grinding halt: sharing had dropped 90%. Users no longer needed to ask on Stories who sent them the anonymous messages.

Don't always listen to users.

[Seth Miller @sethmills21]

the audacity....after decimating an entire economy

[tobi lutke @tobi]

Apple going full Russel Conjugation here

I personalize, you track across apps, they invade your privacy.

[Shreyas Doshi @shreyas]

One problem with having a high ratio of PMs to other functions is that energetic PMs will find ways to start new work, leading to lots of disconnected work across teams, which then makes management think there’s a coordination problem, for which the obvious solution is… more PMs

[Shreyas Doshi @shreyas]

Corporate life is just repeating this loop until you retire:

[Paul Bassat @PaulBassat]

If you are a politician the only thing you hate more than housing being unaffordable is housing being affordable. High cost of housing in Australia is a national scandal and demand side “solutions” are usually a con. All parties and all levels of Govt in Australia are complicit.

[Nikita Bier @nikitabier]

GDPR and Apple’s App Tracking Transparency have decimated more small business jobs than any policy change in the last decade. All in an attempt to inflict pain on Facebook by a handful of privacy absolutists in Cupertino & Brussels.

[Nikita Bier @nikitabier]

There are two types of people in tech:

1. People who are good at “alignment”, “framing”, “scaling teams”, and “roadmapping”
2. People who ship

[Brian Chesky @bchesky]

Agree, and this is also true of design.

Design leaders should be highly technical and spend a large % of their time actually designing and reviewing work