Andres Lassus

15 and IA student :D

[Andres Lassus @andreslassus]

I just published “Social Immunity” https://t.co/AX9KlgX3kL

[Andres Lassus @andreslassus]

I just published “The Ultimate Disconnect Between School and Innovation” https://t.co/4A1yzbHae4

[Joe Bonnici @JoeBonnici]

Before the end of the first semester, the IA cohort of 2018/19 launched their integrated marketing campaigns for 6 local NGOs. We would like to thank @Swissotel_Lima & everyone who generously donated to their celebration & fundraiser. They fundraised more than 5000 soles!

[Andres Lassus @andreslassus]

#IAsells Telling a story about a guy that lost 245 pounds while eating Subway is much better than saying: "Subway has low-fat options."

[Andres Lassus @andreslassus]

#IAsells Having discount availability be limited will actually make the product seem more desirable and therefore more likely to go viral.

[Andres Lassus @andreslassus]

#IAsells Reference points are huge game changers in what makes a deal "good". It's all about perspective.

[Andres Lassus @andreslassus]

#IAsells Think about the double messages your audience receives. The early 2000's anti-drug campign didn't and it didnt go in thier favor.

[Andres Lassus @andreslassus]

#IAsells Observability is key.

[Andres Lassus @andreslassus]

#IAsells Arousal makes people share! That's why @MarneyRosen1 had my peers run around the classroom😂. She was testing it and it worked!

[Andres Lassus @andreslassus]

https://t.co/jPTQxw2gCK #IAsells JAJAJ remember how hard we laughed at this in7th grade @nicolas_korch ?It's an example of valuable virality

[Andres Lassus @andreslassus]

#IAsells I am amazed with this technique! It really shows how emotions are deeply rooted in our desicions!

[Andres Lassus @andreslassus]

#IAsells This chart shows how the most shared articles are based on arousal and postivity/negativity. Positive & high arousal articles win.

[Andres Lassus @andreslassus]

#IAsells Triggers are envoirnmental reminders that lead2action.If used in the correct context,it can influence people's desicions immensely.

[Andres Lassus @andreslassus]

#IAsells Scarcity and exclusivity make products seem more desireable. It'll make em' feel they have a high status and want to talk about it.

[Andres Lassus @andreslassus]

#IAsells Make buying your product into a game. It'll keep your audience engaged motivated and wanting more.

[Andres Lassus @andreslassus]

#IAsells Ppl love talking about remarkable things bc it makes em' seem remarkable.It's why ppl exaggerate remarkability when telling stories

[Andres Lassus @andreslassus]

#IAsells These paragraphs wrap up the #SocialCurrency chapter very consisely and effectively.

[Andres Lassus @andreslassus]

#IAsells This is why making people feel like insiders is so effective. People think they'll look good since the info feels valuable.

[Andres Lassus @andreslassus]

#IAsells There are the #STEPPS to craft #Contaigous content.

[Andres Lassus @andreslassus]

@nicolas_korch I dont think that this applies to every situation... It's true that we can see this pattern often but I think this is a big generalization.